ULTIMATE GUIDE TO CREATING VISUALLY APPEALING CONTENT Why visual content OR turd ues Here are some telling stats on just how big visual content has become and howit's changing the way we all approach marketing. 63% 63% of social media is made up of images. 66% 66% of updates on social media are visual content. 50% 50% of all Internet users have re-posted 2 photo or video they have found online. 54% 54% of all internet users have posted an original photo or video that they personally reated. Visuals are vital to online success. eon Cau Me EE es ne Ment Pee tea the views, and the boost is CNC acc a content without. Perera ee ec cy Peru ct Poker sicd Images are the No. 1 most important factor in optimal social media content. According to an ongoing research survey by Software Advice and Adobe, 80+% of su ondents pointed to images being “Very Important or “Important” for their marketing optimization on social. People are wired to take in visual content faster and more effectively than we are words. The brain processes visuals De oR) CO eo nec PCR ce Rene eb Wad aka visuaL CONTENT Eye-catching, creative photography See en cacy AEs (To} - YouTube, Vimeo, or Wistia embedded right rere Metro Ras) Rael cy Sec kam te reseed Infographics - visual information, either super long and ceed ree eR} Data visualization See ee ee UNE sd Cy Ca) - relevant comic strips or cartoons fF 4 ST NEU UT Tee our chk eu ko cd mee ee Visual note-taking ~casvally-designed layout of ideas, typically text-heavy Miscellaneous graphics Saree CCU aed re ee eee oc COO ae Rule of thumb Pret Eun E ss t CER Eon stock photos. Don't use boring or sea ss Per eee at) OTe BEST TOOLS FOR CREaTING VISUAL CONTENT Canva BeFunky Made for non-designers. Free tool for super fast image You can create en image adjustments like cropping or scaling. with ease. \u to upload, edi without signing in PowerPoint Skitch Ago: for man) Atool tha amateur designers customize your screenshots and presentation software. mark them up for clear directions. TIPS TO MAKE ALLY] Blo) ae THAT PeOPLe WILL Love aT ee Rad © You can puta collage with many images in a grid or Pee Cente Taos © Itwill give order and professionalism to your images. Re Rea a Re Tee ARB m eee EM mee Ca © Filters can provide a sense of consistency across the visuals. SNe retusa Cee Macey eras e® a1 es Set a color palette and Ce TTR la ec Ulhncd SCUO eR sme Remy eRe Rua ee mea Liga leet Example aces aaem eet Re eC ceeclaeees Rene re Rerer lt ra) B IMDb amon GEOGRAPHIC. a pou a DEPENDABLE GROWTH STRENGTH Ei (ORES) ava Lal ate Cail Ra uueice a dice) Oa terns oe- aN ech artes a 7 Neen ose acuta tte Cela 1m WF BS=-1C@ RO age] 2)019) 00) Le) SOM sca OM ee cee v Example Rear ie ered ea Lean ure cia Pee ica eran uca ee gates QUICKSPROUT INelicl fala (eo) Sines AeA Hongkiat // bitly/inCDVTb Pewinternet // pewrsrch/IEEIPIX Pela ies ASA TiS) Crazyegg // bit ly/IBVAr7t Adweek // bitly/I9hPHJD iE E LB /eAe Boom Social // bitly/ImwMtk6 Billion Dollar Graphics // bitly/!95YvI6 (een ay rie eid art w/a ASCE) The Next Web / tnw.co/InldsiN Bree cuil aeaeeao RMAs AeA) fel a) teh w/a ela AUN AUST FOTW Acad Pearsonified // bitly/1HgZxh7 DE Cie Tel oC anelSAlS Pe) ee)