Documente Academic
Documente Profesional
Documente Cultură
ON
BRANDING
DONE
By
VANDANA
BRANDING-
Branding is a plan for earning product reputation and for making
sure that the world knows about it and believes in it too.
Branding protects a seller's products against those marketed
by competitors and imitators and helps consumers identify the
quality, consistency, and imagery of a preferred source. Customers
(particularly consumers) view a brand as an important part of a
product and branding can add value to a product.
LIFE CYCLE OF A
BRAND
• BRAND RECOGNITION- They know your name
but don’t prefer it over competition.
EXAMPLE OF ‘Airtel’