Project report is prepared to gain the knowledge of mutual funds.

Mutual funds are now the most

appropriate investment option for the investors. The development of economic form of organization marks turning
point for rapid industrialization and economic growth. This form of organization flourished on account of several
features such as limited liability easy transferability of share separate legal entity etc. This led to development of
security market where ownership interest are initially sold (Primary market) and later sold in the faster industrial
growth and channelizing the savings of masses who do not venture to create and manage enterprise but want to be
more investor. ,

Companies should give focus on customer education. For this purpose again the conference and seminars can be
the best way towards educating the customers. Again free training programme to the agents can be fruitful.
Companies must focus on tailored made mutual fund schemes rather than on the traditional products/ schemes.
The objectives of the study are as following:
Awareness of mutual funds in Indian market.
To identify the consumer behavior while selecting a fund.
To identify the consumer perception about mutual funds.