Weekly Report

Date: 06-07-15 to 11-07-15

Name of the student

: Kuladeepa Kr

Register No

: 1416073

Name of the Guide (External)

: Sakthivel B

Name of the Guide (Internal)

: Justine James

Title of the Study

: A study on digital marketing and caf mapping.

Week

: VI

Day/Date

Work Done

Monday

Reported to office at 10:00. Mapped the cafes of Karnataka and showed the
same to the guide. Later travelled to Kormangala 22 feet office for the content
writing of the mapped cafes. Michelle helped me write the content for cafes
and rectified the correction that has to be made.

Tuesday

Reported to office at 10:00. The caf was mapped and the content was written
for other top cities and same content was edited. The recommended products
were suggested based on the temperature and the demography of the city.

Wednesday Reported to office at 10:30.The caf mapping was done for all highway cafes
and the cities like goa.kerala and maharstara.The content was written and the
recommended products was suggested based on the temperature and the
demography.
Thursday

Reported to office at 10:00.Google analytics and google AdWords were taught

by the guide and worked on the demo of the same to get a clear idea of the
same. Mapped the caf information of Punjab, Pune to Mumbai, Bangalore to
Mangalore and Bangalore to Mysore cafes. The data was updated and edited
the same data.

Friday

Reported to office at 10:00.The guide further taught me about the digital

marketing strategies. The cafes information for other cities was done and the
cafes between cities in Punjab was updated and the same was updated. The
guide told the difference that the highway caf menu and the normal caf
menu.

Saturday

Reported to office at 10:00.The caf mapping was done for GT highway and
the Punjab caf details were updated.

Progress/Action with respect to the plan for previous week: Caf mapping and digital
marketing with help of google.
Learning for the week: Digital marketing strategies and use of google AdWords and
analytics.
Caf mapping and the locating of cafes on highways.
Plan for the Next week: Continue to Work with digital and social media marketing team.

Signature of External Guide with Seal