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Key Food: #30 Grocer in US; 375 Stores; $4.

4B Annual Retail sales


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 #3 NY Metro grocer with 10.7% share, #1 NYC grocer with 27.6% share
 FY’23 sales growth +9.1% same store and +20.6% including new stores
 Longest established co-op in NYC – founded in 1937; HQ moved to Matawan, NJ in March 2020
 330 stores in the Tri-State area, majority in NYC; 40 different owners with wide range of store size & volume
WAKEFERN FOOD CORP.
(retail sales $65K - $800K/wk)
 Key management: Larry Mandell (Co-op President, Mandell Key Food Owner), Dean Janeway (CEO), George
Knobloch (COO), Frank Gambarella (Sr Dir, Perishables), Vanessa DeVicarro (Sr Dir, Operations)
 Differentiated banner “brands” include; Key Food, Key Food Marketplace, Food Emporium, Food Universe,
AHOLD-DELHAIZE
Food Dynasty, Urban Market and SuperFresh
 Current preferred distributors include: UNFI (full liner), Bozzutto’s, Porky Products, Nebraskaland Meats,
InterCounty Bakers, J&J, Cream O Land and several other small DSD suppliers
 Master Supply Agreement in Fall 2021 moved to UNFI, with dedicated DC in Allentown, PA
KEY FOOD
 Main promotional vehicle is their Weekly ad circulars (“A” ad is pre-dominant & “B” ad for ethnic areas) - set
by the procurement team at HQ - are their main promotional vehicle: 3.5M+ circulars/wk, 70 localized
versions; 5 price zones serviced by RSM – STAR/Pro-STAR*

 Private label brands are Urban Meadow, Essential Everyday and Wild Harvest (organic)
 Major sponsor of the Los Rancheros Dinner charity organization to build homes & schools in the Dominican
Republic.
 Geographic Expansion into Florida in 2020 – currently 58 stores, with $760M retail sales. Banners include
Thrifty, Western Beef, Extra, Price Choice, Tropical, Food Fair, Festival, & Food Star
 Two Key Food sponsored retail execution programs: Elite Vendor (focus on sku voids; 0.75% fee) and ISE
(resets & new store setups; 0.50% fee)
RDD ASSOCIATES
Perishables Expertly Merchandised

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