Documente Academic
Documente Profesional
Documente Cultură
#3 NY Metro grocer with 10.7% share, #1 NYC grocer with 27.6% share
FY’23 sales growth +9.1% same store and +20.6% including new stores
Longest established co-op in NYC – founded in 1937; HQ moved to Matawan, NJ in March 2020
330 stores in the Tri-State area, majority in NYC; 40 different owners with wide range of store size & volume
WAKEFERN FOOD CORP.
(retail sales $65K - $800K/wk)
Key management: Larry Mandell (Co-op President, Mandell Key Food Owner), Dean Janeway (CEO), George
Knobloch (COO), Frank Gambarella (Sr Dir, Perishables), Vanessa DeVicarro (Sr Dir, Operations)
Differentiated banner “brands” include; Key Food, Key Food Marketplace, Food Emporium, Food Universe,
AHOLD-DELHAIZE
Food Dynasty, Urban Market and SuperFresh
Current preferred distributors include: UNFI (full liner), Bozzutto’s, Porky Products, Nebraskaland Meats,
InterCounty Bakers, J&J, Cream O Land and several other small DSD suppliers
Master Supply Agreement in Fall 2021 moved to UNFI, with dedicated DC in Allentown, PA
KEY FOOD
Main promotional vehicle is their Weekly ad circulars (“A” ad is pre-dominant & “B” ad for ethnic areas) - set
by the procurement team at HQ - are their main promotional vehicle: 3.5M+ circulars/wk, 70 localized
versions; 5 price zones serviced by RSM – STAR/Pro-STAR*
Private label brands are Urban Meadow, Essential Everyday and Wild Harvest (organic)
Major sponsor of the Los Rancheros Dinner charity organization to build homes & schools in the Dominican
Republic.
Geographic Expansion into Florida in 2020 – currently 58 stores, with $760M retail sales. Banners include
Thrifty, Western Beef, Extra, Price Choice, Tropical, Food Fair, Festival, & Food Star
Two Key Food sponsored retail execution programs: Elite Vendor (focus on sku voids; 0.75% fee) and ISE
(resets & new store setups; 0.50% fee)
RDD ASSOCIATES
Perishables Expertly Merchandised