OVERVIEW

OF SOCIAL MEDIA

TUMBLR
Tumblr is a microblogging plaYorm and social
networking website founded by David Karp and
owned by Yahoo! Inc. The service allows users to
post mulBmedia and other content to a short-form
blog.

SNAPCHAT
Snapchat is a video
messaging applicaBon. That, users can take
photos, record videos, add text and drawings,
and send them to a controlled list of recipients.
These sent photographs and videos are known
as "Snaps". Users set a Bme limit for how long
recipients can view their Snaps (as of March
2015, the range is from 1 to 10 seconds), aTer
which they will be hidden from the recipient's
device but not deleted from Snapchat's servers

INSTAGRAM
Instagram is an online mobile photo-
sharing, video-sharing and social
networking service that enables its
users to take pictures and videos, and
share them on a variety of social
networking plaYorms, such as
Facebook, Twi^er, Tumblr and Flickr.

TUMBLR

Started in 2007
420 Million users
29.2 Million unique users
45% of audience is 35 and younger
Average user spends 23mins on Tumblr
Average salary of Tumblr user is under 30k
Grown 74% since 2013
Only 31 of the top 100 brands use Tumblr
Mostly used for Images

SNAPCHAT

Started in 2012
100 million users
60% of users ages 13 34 use
snapchat everyday
3 billion video views everyday
93% of snapcha^ers exposed to the
ads liked or loved it
Up to 8x US users ages 13-34 year
old view live stories vs TV for similar
events ie: Fashion week,
Wimbledon, Movie premiers
70% of users are female
Top app of 2013 on ITunes (2014-
Vine)
67% want to receive discount or
promos
69% users inclined to open a
snapchat pic or video brand as their
added friend ( more personal
stream of engagement)
73% users would open snapchat
from a known brand
People are more likely to use
Snapchat if they use FB & Instagram
76%of snapchat users purchased a
product online in the last month
(June 2015)
58% are likely to purchase a brands
product are viewing it on Snapchat

INSTAGRAM

Started in 2010
300 Million acBve users
3 million user interacBons
30 billion photos shared
2.5 billion like a day
70 million average photos per day
4.21% brand engagement rates
MenBons in capBons receive 56%
more engagement
Adding locaBon results in 79% higher
engagement
27.6% of users are from U.S
49% users are women
41% of users are ages 16-24
Instagram has a higher engagement
rate than twi^er

References:
h^p://www.businessofapps.com/snapchat-usage-staBsBcs-and-revenue/
h^p://www.ignitesocialmedia.com/social-media-stats/snapchat-stats-marketers/
h^ps://www.snapchat.com/ads
h^p://expandedramblings.com/index.php/tumblr-user-stats-fact/
h^p://kanguro./blog/who-uses-tumblr-17-staBsBcs-marketers-need-to-know-
about-tumblr/
h^p://oursocialBmes.com/8-useful-social-media-staBsBcs-for-2015/