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Introduction
Corporate Social Responsibility also called corporate conscience, citizenship, social
performance, or sustainable responsible business, is a form of corporate self regulation integrated
into a business model. Corporate social responsibility (hereafter CSR) has become an important
center of concentration among companies. A recent global survey shows that 76% of managers
believe that corporate social responsibility contributes positively to long-term shareholder value,
and 55% of them agree that sustainability helps their companies build a strong reputation. By the
time being the definitions and explanations of CSR have become more positive, with increasing
understanding of the benefits that can be obtained through successful implementation by
organizations. Nowadays, most of the multinational companies also have a senior manager
explicitly charged with developing and coordinating the CSR functions.
A successful CSR program cannot be achieved individually. CSR includes the participation of
the society, nature and ethics in making strategy that can improve the competitive position of a
company. CSR takes care of the interest of all stakeholders rather than that of the stockholders
only. By incurring CSR expenditure, a firm can strengthen its competitiveness, counter the risk
of losing the existing market shares and establish its presence in emerging ones. Instead of
thinking CSR as a regulatory or discretionary cost, business executives across the globe are
starting to see it as an investment that brings long-term benefits for the company. The impacts of
CSR are pervasive. CSR significantly improves business house reputation and confidence of
customers and business partners, and motivates the employees to work for a company they could
feel proud of.
In developed countries it has been observed that the financial institutions and other business
sectors are encouraged to contribute in various forms of CSR activities. There are also lots of
legal bindings which indirectly forces the company to contribute to CSR activities. The
government also offers many types of incentives to those who take part in CSR activities.
However, it is regretful that though internationally it is being practiced widely, Bangladesh is
still lagging behind in CSR activities. In fact, CSR is a matter of self interest for the corporate
sector in Bangladesh. Still, among the corporate houses banks have shown comparatively better
tendencies to accomplish CSR activities. Bangladesh Bank as the central bank in Bangladesh has
taken initiatives to motivate the banking companies to play role toward the welfare of the society
by ensuring CSR. Keeping this fact in mind, this study is an attempt to explore to what extent a
bank in Bangladesh is engaged in CSR activities.
The study is conducted with the objectives of exploring the types of CSR activities carried out by
different organizations in Bangladesh. Concentration of this study has been given to the CSR
activities done by the financial organizations especially by the Dutch Bangla Bank Limited.
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2. Objectives
The main objective of this paper is to explore the corporate social responsibilities in Bangladesh
and to evaluate the practice of CSR in banking sectors of Bangladesh with special focus on
Dutch Bangla Bank Limited. Other secondary objectives are mentioned as under:
i.
ii.
To find out the major areas where CSR activities are performed by the banks in
Bangladesh.
iii.
To compare and analyze the contribution of Dutch Bangla Bank Limited in CSR
activities in different areas with other banks.
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In recent times, Corporate Social Responsibility has become an ever-increasing and interesting
field of study by researchers and practitioners. However, a complete definition of CSR is, indeed,
elusive and opinions vary. Oketch (2005) defined CSR as a function that transcends but includes
making profits, creating jobs and producing goods and services. Some researchers argue that it
has come to mean the positive actions that a company takes to discharge its responsibilities to
external stakeholders; while other definitions include financial performance as an aspect of CSR.
In line with this, a wide range of behaviors are categorized under CSR including cause-related
marketing, sponsoring charitable events, offering employee volunteerism programs, making
charitable donations, utilizing environmental initiatives and demonstrating a commitment to
health and safety issues (Maignan & Ralston, 2002). Carroll (1979) designed a four-part
conceptualization of CSR that included economic, legal, ethical and philanthropic elements.
Carroll model entails that all business responsibilities rely upon the economic responsibility,
which includes maximizing profitability and maintaining a strong competitive position. Legal
responsibilities state firm's compliance with laws and regulations while doing business. Ethical
responsibilities replicate societal standards, expectations and norms that have not been
specifically legislated. Finally, philanthropic responsibilities comprise actions that are in
response to society's expectation that businesses be good corporate citizens. These are
distinguished from ethical responsibilities in that they are of a charitable nature and as such, a
company is not considered unethical if it does not provide them (Carroll 1991).
A very popular definition of CSR by Lord Holme and Richard Watts in the World Business
Council for Sustainable Developments publication Making Good Business Sense the
continuing commitment by business to behave ethically and contribute to economic development
while improving the quality of life of the workforce and their families as well as the local
community and society at large (www.wikipedia.com).
Till today, most of the businesses in Bangladesh are family owned and first generation
businesses. Businesses are involved in community development work in the form of charity
without having any definite policy about the expenses or any solid motive regarding financial
gains in many instances. (Mondol, 2007). It is evident that the importance of CSR in the first
world, questions regarding the extent to which corporations operating in developing countries
have CSR obligations are still to be worked out. (Jamali and Mirshak, 2007). There has been
increasing pressure on national and multinational corporations in Bangladesh to consider the
social implications of their actions (Belal, 2001). CSR practices in Bangladesh are still in
infancy. Companies are getting aware of it because being a part of global market, it is really
difficult to ignore CSR standard particularly in the export sector. Most of the companies
operating in Bangladesh especially financial institutions are trying to involve directly or
indirectly with CSR.
In a study Corporate Social Disclosure in Bangladesh: A Study of the Financial Sector Azim et
al. (2011) argued that corporate social responsibility is not the only ethical dilemma that
financial institutions face in an atmosphere of corrupt corporate practice. These institutions are
also concerned with commitment for sustainable development. A well-functioning finance sector
in any country can contribute directly to a healthy economy. This sector plays an important role
in a countrys economic development. Increasingly, are under pressure, often from activist non8|Page
Globally CSR and sustainability are becoming integral part of business practices. Health,
environment and labor rights issues have become important conditions for market accesses to
western countries. So Bangladesh, like other exporting countries, needs to comply with certain
international health, environment and labor standards. Bangladesh is a major garments exporting
country and core buyers are the USA and EU. Importers have imposed compliance standards for
Readymade Garment (RMG) industry to ensure minimum working condition standard. Under
pressure from the US trade unions, the USA Congress enacted the Harkins Bill (1992) to force
RMG exporters of Bangladesh to comply with labor practices including prohibition of child
labor. Responding to the demand of importers, local producers had taken many steps to improve
the situations including relocation of industries outside of residential areas, specious factory
building with safety measures, few benefits for workers and elimination of child labor. Few years
back, a temporary ban was also imposed on shrimp export to the European Union in the ground
of health and hygienic standards. This also leads to appropriate remedial action including change
in production and processing system.
Lack of enforcement of industrial laws and regulations, weak and inefficient labor unions and
absence of strong consumer rights groups, civil society and inactiveness of the regulatory bodies
make CSR violation rampant in Bangladesh. In 2002, Centre for Policy Dialogue (CPD) had
conducted a preliminary survey of the state of Corporate Responsibility (CR) in Bangladesh. The
survey interviewed workers, company executives and public representatives about their
experiences and perceptions on CR. Some of the findings of the survey were that the companies
appear stronger on policy rather than on practice. Around 2/3rd of the companies have sustainable
development policy, which requires attention on corporate governance, human rights,
international labor standards and AIDS etc. Some of the concluding remarks of the report were
that external forces are the main drivers for CSR in Bangladesh, educating business leaders in
CSR needed as sustainable and profitable business models and there is scope for partnership
between the corporate businesses and civil society (CPD, 2002).
global practice, the Central Bank of Bangladesh (Bangladesh Bank) has been assigned with the
responsibility of playing a custodian role of banking sectors in Bangladesh. BB regulates
banking companies in accordance with Banking Companies Act 1991, and its further
amendments. At the same time, banking organizations listed in the capital market must have to
follow the rules of SEC for trading in the stock exchanges in addition to the Banking Companies
Act 1991. The Bangladesh Companies Act 1994 sets the general structure for corporate financial
reporting. However, no provisions regarding CSR exist in the Companies Act 1994. According
to IASCF (2003), there is no separate Bangladesh Accounting Standard (BAS) concerning social
and environmental reporting. However, after the adoption of International Financial Reporting
Standards (IFRS) in Bangladesh on 5 July 2006, Presentation of Financial Statements (BAS 1)
encourage listed companies to circulate additional statements on their non-financial activities if
management believes they will facilitate users in making economic decisions (Azim 2011).
In 2011, a separate SRO on CSR was incorporated in Income Tax Ordinance 1984. Where an
incentive of 10% rebate on expenditure for CSR within the limit of BDT 8 crore or 20% of total
income whichever is lower, was offered. As per this SRO companies can enjoy the tax rebate
facility on the expenditure for the purpose of CSR only if they spend in 20 defined areas selected
by NBR. Private companies, public companies and MNCs are spending their CSR budget on the
below mentioned areas to get the tax rebate advantage:
Donation through any government bodies to the Cyclone, Earthquake, Hurricane, Flood
etc. affected people
Old home foundation and management
Welfare of mentally or physically disable people
Educational institution for street / homeless children
Building houses for people living in slums
Donation to social organizations involved in building public awareness about womenright and dowry system
Donation to social organizations involved in the welfare of orphan / homeless children
Donation to social organizations involved in research about liberation war, campaign to
uphold the spirit of liberation war and welfare of freedom fighters
Improving sewerage facilities in Chittagong hill-track, alluvial land, river breakage
areas
Donation to organizations engaged in the treatment of hare-lipped, cataract, cancer &
leprosy
Donation to organizations serving treatment to the Acid Victims
Specialized hospital established for serving the poor people free medical facilities and
improving the quality e.g. Cancer, Lever, Kidney, Thalasemia, Eye and Cardio
Donation to public universities
Donation for promoting technical and vocational education for poor meritorious
students through any government approved educational institution
Donation to government or MPO included private educational institution to establish lab
and arrange training for IT, Computer and English education
Donation to the organizations engaged in promoting technical and vocational education
for unskilled and semi-skilled workers for manpower export
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In Bangladesh, CSR is still voluntary with the exception of expenditures on energy usage
required under the Companies Act of 1994 and the Securities and Exchange Rules of 1987,
which require a separate expenditure in notes to the financial statements representing the total
amount spent on energy. Recently, BB encourages commercial banks to take part in CSR
activities enthusiastically, which might pave the banking sectors to become more structured on
the ideas of CSR issues (Bangladesh Bank 2008). BB also advised banking and other financial
institutions to move towards implementation of CSR program (Bangladesh Bank 2009,2010),
establish a separate CSR desk (Bangladesh Bank 2010) and promoting gender equality in the
workplace in order to ensuring basic human rights and socio economic growth (Bangladesh Bank
2011). According to Bangladesh Bank (2010), CSR initiatives now starts in a modest way as
supplements to usual annual financial reports, eventually it will be grown as a comprehensive
reports format like Global Reporting Initiative (GRI).
2010
2011
2,329.80
2,188.33
3,046.69
4,471.49
Because of Savar Rana Plaza Tragedy unlike in preceding years, CSR initiatives of banks in
2013 mainly focused on emergency relief in humanitarian distresses. Other focused areas of CSR
activities in 2013 were as follows:
i.
ii.
iii.
iv.
Besides continuation and expansion of previous activities in the above areas, some newer drives
were seen in the 2013 CSR reports of different banks included:
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i.
ii.
iii.
iv.
v.
vi.
2%
10%
4%
Education
Health
46%
Social Development
Disaster
Social Awareness
Miscellaneous
37%
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participated in the program. It is a great success that a lot of students of Bangladesh have been
attracted in Physics and Science through arranging Bangladesh Physics Olympiad.
9.1.4. Educational Infrastructural development
Donation to Sholakuri college, Modhupur, tangailSholakuri union is situated in Modhupur
Upozila of Tangail District. It has 42 villages and about 35,000 people live in this area. Most of
them are ethnic- Garo and Kutch. There was no college in Sholakuri and surrounding areas. In
order to spread the light of education to the disadvantaged people, Dutch-Bangla Bank granted
financial support of Tk. 10,000,000. Donation was also given to faujdarhat cadet college
Chittagong started its journey in the year 1958.
9.2 Contribution to Health Sector
Health is one of the prime parameters to achieve Millennium Development Goal (MDG). The
need for health care is increasing everyday due to rapid growth of population. Dutch-Bangla
Bank has identified health care as a priority sector and helped create better health care facilities
at a cheaper cost for the disadvantaged population. In this connection Dutch-Bangla Bank
extended its support for the following programs in 2014:
9.2.1 Contribution for health infrastructure development
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donation to PROYASh for constructing the 4th and 5th floor of the PROYASh academic
building at Dhaka cantonment
donation of BDT 20,000,000 to Lakhu Konthe Gao Sonar Bangla
donation to Police lines Jame Masjid, Madaripur
donation for constructing a 5-storied Mosque complex at Mirpur DOHS
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Dutch-Bangla Bank constructed a monument in the crossing of Hotel Ruposhi Bangla and State
Guests House Jamuna. DBBL is also engaged in beautification of the road islands and footpaths
from Kakrail Crossing to Hotel Ropashi Bangla Crossing of Dhaka metro as a part of city
beautification project. Taka 11,31,000/- (Taka one million one hundred thirty one thousand) only
was spent in last year for maintenance of the monument and fountain.
9.7 Contribution for creating awareness on different social issues
DBBL has been engaging in creating awareness through electronic and print media since long on
different social issues like Hope and love make us lovely, Willpower is enough to do a good
job, Uphold justice, Good behavior with mentally retarded persons - a moral duty, Human for
humanity, Drug addiction- a menace to destroy life, Plant tree- save environment etc. The short
dramas focusing on above social issues are telecasted regularly in prime time at several
electronic media for the viewers. Besides, some billboards are placed in vital locations of the
city with colorful advertisement of those subjects, for creating awareness among the mass
people. Considering this Dutch-Bangla Bank spent Taka 10,800,000 only in 2014 for creating
awareness.
Hope and Love make us lively
Willpower is enough to do a good job
Uphold justice
Good behavior with mentally-retarded persons, a moral duty
Human for Humanity
Drug addiction - a menace to destroy life
Plant tree, save environment
Donation on account of miscellaneous purposes
From the above table it can be drawn that Banks spending on CSR was increased by 46.78% in
2013 whereas in 2012 there was a 39.22% increase in comparison to 2011. From 2010 to 2013
there was an increasing trend in CSR expenditure as per recent data disclosed by BB.
Expenditure of all banks for CSR activities witnessed a significant rise in 2013 despite a
downturn in their overall operating earnings. Expenditure of banks for CSR activities is on rise
because the central bank has been able to motivate them for doing something for the welfare of
deprived section of the society. BB also monitors regularly whether banks are maintaining rules
and regulations for their expenditures under CSR activities. Besides, banks are now more
conscious about their responsibilities for the underprivileged section of the society.
Banks generally spend a portion from their net operational profits for CSR activities. To
encourage banks for CSR activities, BB is awarding points to banks on management component
while computing CAMELS rating where there will ultimately be a positive impact on overall
rating of a bank. According to BB, the total operating profits of banks stood at BDT 7,225 core
in 2013 and BDT 4,466 crore in 2012 whereas their total operating profits were BDT 9,121 crore
in 2011. Dutch-Bangla Bank spent the highest BDT 78.54 crore under CSR activities in 2012,
Islami Bank Limited was in second position which spent BDT 47.61 crore and Janata Bank was
in third position that spent BDT 42.68 crore. Direct CSR expenditure of DBBL is presented as
under as per recent data of BB.
In 2013 total expenditure in CSR by different banks in Bangladesh was BDT 4,422 million as
per BB. If we compare only DBBLs expenditure as the highest spender in CSR activities with
all of the banks of the country we can find the below table:
Year
2010
DBBL
Expenditure in
Taka
168,860,000
All Banks
Expenditure in
Taka
2,329,778,000
Percentage
7.25%
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2011
2012
2013
341,830,000
527,670,000
785,400,000
2,188,329,743
3,046,685,877
4,422,387,450
15.60%
17.32%
17.76%
We can see there was a 48.84% increase in the DBBLs direct CSR expenditure in comparison to
45.15% of overall banks direct CSR expenditure in 2013. This analysis also left the footprint of
DBBLs being the highest contributor to the society in the form of direct CSR expenditure.
11. Conclusion
As a third world country Bangladesh has lot of problems. Government often find themselves
helpless when it comes to solving these problems. As business owners of this country are
considered as a part of the affluent section of the society they can contribute more meaningfully
towards of the betterment of the society. If more companies come forward to contribute to the
society like DBBL, Social Responsibility of DBBL, it will help to create their social branding as
well as helping the society. Therefore, we can say DBBL is a pioneer in Corporate Social
Responsibility because the idea of CSR is vastly expanded by DBBL at first.
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Reference
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