TEAM Anohana, sIMS

SUBMITTED BY:
DHRUV DUGGAL

dhruv.duggal2017@sim +918872014850
s.edu

AMAN KUMAR SINGH

aman.singh2017@sims
.edu

+917066253854

AMIT KIRAN SINGH

amit.singh2017@sims.
edu

+919051260193

INDEX
TOPIC

SLIDE NUMBER

EXECUTIVE SUMMARY

PROFITABLE

REGION

PROFITABILITY

COST EFFECTIVE COMMUNICATION

CHANNEL

COMPARATIVE ANALYSIS

SOCIAL MEDIA ADOPTION CHANNELS

RISK ASSOCIATED WITH E COMMERCE TO GAMEIN CORP

EXECUTIVE SUMMARY

PROFITABLE
REGION

OBJECTI
VE

ANALYSIS

INSIGHT
S

Determine the
profitable region for
football, cricket, golf
in 2017

Analyze the profit

margins of various
products for various
regions.

Cricket=North
Football=North
Golf= West

PROFITABILITY

COST EFFECTIVE
COMMUNICATION
CHANNEL

Determine the
profitability for
football, cricket,
golf for quarter 3 in
2018

Determine
the cost
effective
communicat
ion channel
for East.

Projection of
quarter 3 sales
for cricket,
football and golf

Determinatio
n of cost per
ad per
audience for
various
channels

Golf is the
most profitable
followed by
football and
then cricket

The most cost

effective
communication
channel is TV

COMPARATIVE
ANALYSIS

Comparative analysis
for GameIn Corp,
Competitor 1 and
Competitor 2.

Analyze the sales

breakup of various
products for competitor
1, competitor 2 and
GameIn Corp.

Football= Competitor 1
Cricket=GameIn Corp
Others= Competitor 2

SOCIAL MEDIA
ADOPTION
CHANNELS

Analyze the
potential social
media channel

Determine the
competitor with
most robust social
media practice and
viable channel

Competitor 4 has
the most robust
social media
practice and viable
channel

PROFITABLE
REGION

PROFITABILITY

COST EFFECTIVE
COMMUNICATION
CHANNEL

SOCIAL MEDIA
ADOPTION
CHANNELS

COMPARATIVE
ANALYSIS

PROJECTED PROFIT AS % SPLIT BY REGION IN 2017

WEST
GOLF

NORTH

SOUTH

CRICKET

20.37

25.3

27.7

26.54

FOOTBALL

26.41

21.4

27.95

24.1

GOLF

28.08

26.81

23.31

24.7

WEST

FOOTBALL
SPORT

EAST

EAST
NORTH
SOUTH

Most profitable region for Cricket

is North.
Most profitable region for Football
is North.

CRICKET

Most profitable region for Golf is

West.
0

10

15

PROFIT %

20

25

30

PROFITABLE
REGION

COST EFFECTIVE
COMMUNICATION
CHANNEL

PROFITABILITY

PROFITABILITY IN 2018

COMPARATIVE
ANALYSIS

SOCIAL MEDIA
ADOPTION
CHANNELS

Q3 SALES COMPARISON
60

GOLF
50
40
PROFITABILITY

FOOTBALL

SALES IN %AGE 30
20
10

CRICKET

10 20 30 40 50 60 70 80 90 100

Profitability for Cricket= 29.3%

Profitability for Football= 77%
Profitability for Golf= 86%

0
Q3 IN 2015

Q3 IN 2018

PROFITABLE
REGION

COST EFFECTIVE
COMMUNICATION
CHANNEL

PROFITABILITY

COST/AD/AUDIENCE
COST/AD/AUDIENC
E
PRINT

PRINT

SOCIAL MEDIA

TV

SPONSORSHIP

SOCIAL MEDIA
ADOPTION
CHANNELS

COMPARATIVE
ANALYSIS

POPULARITY IN EAST
CRICKET

FOOTBALL

GOLF

OTHERS

0.020516816

SOCIA
L
MEDI
A

0.083528978

TV

0.020630214

5%
21%
5%
69%

17%

3%
30%

15%
35%

SPON
SORS
HIP

MERCHANDISE

0.27432505

TV is the most cost effective communication channel.As cost per add per audience is least
The presence of cricket and football in the Eastern region is high, leading to selection of TV over print.

PROFITABLE
REGION

COST EFFECTIVE
COMMUNICATION
CHANNEL

PROFITABILITY

COMPARATIVE
ANALYSIS

Across All Regions

SOCIAL MEDIA
ADOPTION
CHANNELS

Sales across Cricket is best for GameIn Corp

Sales across Football is best for Competitor 1

OTHERS

Sales across merchandise is best for

Competitor 2
Sales across Golf is best for Competitor 2

GOLF

GAMEINC
COMPETITOR
1

Sales across Other is best for Competitor 2

COMPETITOR
2

MERCHANDISE

CRICKE FOOTBA MERCHAND

T
LL
IS
GOLF

FOOTBALL

GAMEINC
CRICKET

0.1

0.2

0.3

0.4

0.5

0.6

OTHER
S

0.53

0.11

0.08

0.13

0.15

COMPETITO
R1

0.4

0.25

0.1

0.2

0.05

COMPETITO
R2

0.27

0.19

0.13

0.22

0.18

PROFITABLE
REGION

PROFITABILITY

COST EFFECTIVE
COMMUNICATION
CHANNEL

COMPARATIVE
ANALYSIS

SOCIAL MEDIA
ADOPTION
CHANNELS

ENGAGEMENT/HOURS
Social media channel 1 is best to target
age groups 18-39.

SELLING
PRICE

COST
PRICE

The most profitable medium of

communication and awareness for GameIn
Corp is Social Media Channel 1.

PROFIT
8; 0%
7; 3%
6;Competitor
0%Competitor
Competitor 5;Competitor
1%
Competitor
1; 9%

SOCIAL
MEDIA 1

SOCIAL
MEDIA 2

43400

6400 37000

Competitor 2; 31%

11800

8130

3670

Competitor 4; 54%
Competitor 3; 1%

SOCIAL
MEDIA 3

4000

1000

3000

SOCIAL
MEDIA 4

4000

4000

The competitor 4 has the most robust

social media practice.As it has the
highest engagement in one hour.

RISK ASSOCIATED WITH E COMMERCE TO GAMEIN CORP

Supply chain and procurement issues.

Issues with online transactions.
Issues with phishing and hacking.
Delay in transferring cash(especially pertaining to Cash On Delivery option).

SOURCE: https://www.blendspace.com/lessons/b0yIsegCfUzXWw/issues-in-e-commerce