DREAMMAKERS

Social Entrepreneurship Plan

Section 1: Client Overview

The organization we are working with is New Hope for Kids. Our contact person through
the organization is Rosie Wilder. New Hope for Kids has two different programs. The Center for
Grieving Children, which provides support to kids and their families dealing with the death of a
loved one. Their other program is Childrens Wish, which is the program we will be working with.
Childrens Wish grants wishes to children with life threatening illnesses. Our New Hope child is
a fourteen year old boy named Enrique. New Hope reaches out to kids aged 3 to 18 in the
Central Florida area and is independently owned. Since the foundations beginning in 1985
more than 1200 wishes have been granted. New Hope not only works to raise money to fund
the expense of a childs wish, but also provides support to the child and the childs family. This
organization follows up with how the children are doing to ensure a lasting relationship with the
children and their families. New Hopes mission is to provide specialized support to the children
and families grieving the loss of a loved one and grants wishes to children with life threatening
illnesses in Central Florida. New hope hosts nine annual family events to provide a fun time and
encouragement to the families along with one fulfilling wish and continual support.
Section 2: Current Problem
SMART GOAL: The Dream makers will raise 2000 dollars for a Disney cruise for
Enrique and his family by March 30 through fundraising and donations.
The Dream Makers will grant Enriques dream of going on a Disney Cruise this year.
Making this dream a reality for Enrique will provide an emotional experience and joy that he has
never had the opportunity to enjoy before due to his familys financial troubles. These memories
are sure to stay in his mind for the rest of his life and is sure to enrich the bond between him
and his family. Even more so, The Dream Makers will be sending Enrique some of his
immediate family to Disney World to share a meal with Mickey Mouse. Our mission is to leave a
lasting impression on Enriques life by granting his wish and making his dream come true, thus
enhancing his quality of life.
Section 3: Stakeholder Analysis
Stakeholder

Need

Influence (Hi/Lo)

Enrique and his

Family

His dream
Fulfilled,
which is to go
on a Disney
Cruise.
Funds to
support kids
dreams.
Will eliminate
some of her
workload and
funds that she

New Hope For

Kids
Rosie Wilder

Strategy

Lo

Support (Positive
or Neutral)
Neutral

High

Positive

High

Positive

Complete
fundraisers
within time.
Communicate
and meet
with the client
to make sure

Raise funds
to make sure
his dream
comes true.

Group Members

would have to
raise.
Will receive
course
completion
and make
Enriques
dream come
true.

High

Positive

her needs are

met.
Collaborate
and
communicate
effectively to
make sure all
goals are
met.

Pandora
Jewelry

Will donate a
large portion
of our funds

High

Positive

Explain
importance of
the donation.

Disney

Will host end

of year party
for Enrique.

High

Neutral

Organize and
communicate
with Disney
properly.

Section 4: Project Plan

Event 1: Social Entrepreneurship Plan Project Manager: Serge Stockert
Event SMART Goal: Split up the SEP assignment between the team members and schedule a
meeting to complete everything by Thursday, February 13, 2014.
Serge will discuss the different tasks that need to be completed for the SEP and assign
at least one to each team member. Team DreamMakers will meet up with their individual work
on Monday, February 10, 2014 to combine it into one paper. Revisions and corrections will be
made for a final draft. If necessary, another team meeting will be scheduled to complete the
work, otherwise the SEP will be submitted on Bright impact.
Event 2: League of Legends Tournament Project Manager: Manny Lugo
Event SMART Goal: Organize and administer a League of Legends video game tournament
that will raise at least $300 gross profit before March 20th.
DreamMakers will be focused on marketing and advertising for the tournament
throughout the month of February. Manny Lugo will be assisting participants with any difficulties
and leading the event as the manager. Richard will be responsible for raising extra money
selling snacks and drinks. Amanda will be working on customer satisfaction and feedback. Tyler
and Serge are responsible for assisting with computer and internet connection issues.
Event 3: Book Drive Project Manager: Amanda
Event SMART Goal: Collect books to trade them in to Books a Million for a cash reward of at
least $100 by March 10th.

Networking inside the groups connections and outside will be mandatory throughout
February to raise awareness of our group mission and have potential donations of books.
Amanda will collect the books and trade them in for cash donations as they come, to avoid
unnecessary inventory.
Event 4: 5v5 Soccer Tournament Project Manager: Serge Stockert
Event SMART Goal: Manage a 5v5 Soccer tournament with at least 50 participants for a gross
profit of $300 by March 14th.
Promoting and advertising will be done by the group until March 14th. Serge will be
responsible for acquiring permission for the use of the soccer fields on campus, acquiring all
necessary supplies, and managing the tournament. Richard and Amanda will be responsible for
setting up and running the concession stand. Many with his experience in soccer will be a
Referee for the games. Tyler will manage supplies and keep track of scores.
Event 5: Hot Dog Stand Project Manager: Richard Frazao
Event SMART Goal: Set up hot dog stands around campus during orientation to raise $200 by
March 21st.
During Orientation events DreamMakers will be operating several hot dog stands around
campus during orientation. Richard will acquire all documents necessary for running this event
and supplies. On event days all team members will be actively running the hot dog stands while
Richard will also focus on managing them.
Event 6: Business Fundraising Project Manager: Tyler
Event SMART Goal: Talk to businesses around the Orlando area about providing donations.
Dream Makers will raise $1100 by March 14.
DreamMakers will be focused on networking with business owners they might know
personally to raise money and provide a tax deduction opportunity. Tyler will not only focus on
that but also on going into the cold market and providing this opportunity to businesses around
the Orlando Area.

Section 5: Work Breakdown Structure

Overall SMART GOAL: The Dream makers will raise 2000 dollars for a Disney
cruise for Enrique and his family by March 30 through fundraising and
donations.

Event 1: Split up the

SEP assignment
between the team
members and
schedule a meeting to
complete everything by
Thursday, February
14, 2014.

Task1:
Discuss different tasks
and assign them to
team

Task 2:
Work on individual
part, then combine for
complete project

Task 3:
Complete final copy,
print and submit

Event 2: Organize and

administer a League of
Legends video game
tournament that will
raise at least $300
gross profit before
th
March 20 .

Event 3: Collect books

to trade them in to
Books a Million for a
cash reward of at least
th
$100 by March 10 .

Event 4: Manage a
5v5 Soccer tournament
with at least 50
participants for a gross
profit of $300 by March
th
14

Event 5:
Set up hot dog stands
around campus to
raise $200 by March
st
1 .

Event 6:
Talk to businesses
around the Orlando
area about providing
donations. Dream
Makers will raise
$1100 by March 14.

Task 1:
Make flyers and
advertise the
tournament in different
gaming forums.

Task 2:
Pickup snacks and
drinks for the
tournament

Task 3:
Turn the gaming center
into a tournament
setup.

Task 1:
Make Flyers and
advertise a book drive
for our cause

Task 2:
Set up boxes for
donations

Task 3:
Turn the donated
books in to be
exchanged for cash

Task 1:
Acquire Information
and permission on the
use of campus fields.

Task 2:
Design, Print, and
hand out Flyers around
campus.

Task 3:
Manage the
tournament.

Task 1:
Acquire Information/
permission on a
location near the
Student Union.

Task 2:
Set up stand and
music.

Task 3:
Manage the hot dog
stand

Task 1:
Create list of known
businesses that will
donate.

Task 2:
Set up a calling/
meeting list of
businesses and then
contact them.

Task 3:
Deposit Donations

DreamMakers
2500
2000
1500
1000
500
0
march 1 (Hot Dog
Stand)

March 10 (Book
Drive)

March 14 (Buisness March 14 (Soccer March 20 (League Of

Fundraising)
Tournament)
Legends
Tournament)

Section 5: Work Breakdown Structure

Event 1: Social Entrepreneurship Plan Project Manager: Serge Stockert
Event SMART Goal: Split up the SEP assignment between the team members and schedule a
meeting to complete everything by Thursday, February 13, 2014.
Task
Description Assigned
Resources Sources
Duration
Deadline
To
Task 1
Discuss
Serge
Paper,
Management 2 hours
February
different
Wifiskills
9th
tasks and
access,
assign them
Computer
to team
Task 2
Work on
Serge,
Paper,
Project
February
individual
Tyler,
Wifidelegation
1 hour
11th
part, then
Manny,
access,
skills
combine for Amanda,
Computer
complete
Richard
project
Task 3
Complete
Serge,
Printer,
Basic
1 hour
February
final copy,
Tyler,
WifiComputer
13th
print and
Manny,
access,
Skills
submit
Amanda,
Computer
Richard

Event 2: League of Legends Tournament Project Manager: Manny Lugo

Event SMART Goal: Organize and administer a League of Legends video game tournament
that will raise at least $300 gross profit before March 20th.

Dream Makers will be focused on marketing and advertising for the tournament
throughout the month of February. Manny Lugo will be assisting participants with any difficulties
and leading the event as the manager. Richard will be responsible for raising extra money
selling snacks and drinks. Amanda will be working on customer satisfaction and feedback. Tyler
and Serge are responsible for assisting with computer and internet connection issues.
Task
Description Assigned
Resources Sources
Duration
Deadline
To
Task 1
Make flyers Manny
Fliers,
Printing
2 weeks
March 1st
and
Social
lab,
advertise
Media,
Facebook,
the
Twitter
tournament
in different
gaming
forums.
Task 2
Pickup
Amanda,
Chips,
Publix
March 19th
snacks and Richard
Soda
donated
1 hour
drinks for
the
tournament.
Task 3
Turn the
Serge,
Tables,
Gaming
2 hours
March 20th
gaming
Tyler,
Extension
Center
center into a Manny,
cords
tournament Amanda,
setup.
Richard
Event 3: Book Drive Project Manager: Amanda
Event SMART Goal: Collect books to trade them in to Books a Million for a cash reward of at
least $100 by March 10th.
Networking inside the groups connections and outside will be mandatory throughout
February to raise awareness of our group mission and have potential donations of books.
Amanda will collect the books and trade them in for cash donations as they come, to avoid
unnecessary inventory.
Task
Description Assigned
Resources
Sources
Duration
Deadline
To
Task 1
Make Flyers Amanda
Fliers,
Printing lab, 2 weeks
February
and
Social Media, Facebook,
14th
advertise a
Twitter
book drive
for our
cause
Task 2
Set up
Amanda
Signs
Local
February
boxes for
Boxes
Businesses, 4 weeks
28th
donations
UCF
campus
Task 3
Turn the
Amanda
Books a
Books a
2 hours
March 30th
donated
Million,
million
books in to
Transportation
be
exchanged
for cash

Event 4: 5v5 Soccer Tournament Project Manager: Serge Stockert

Event SMART Goal: Manage a 5v5 Soccer tournament with at least 50 participants for a gross
profit of $300 by March 14th.
Task

Description

Task 1

Task 1:
Acquire
Information
and
permission
on the use
of campus
fields.
Task 2:
Design,
Print, and
hand out
Flyers
around
campus.
Task 3:
Manage the
tournament.

Task 2

Task 3

Assigned
To
Serge

Resources

Sources

Duration

Deadline

Approval of
Field
request

Business
Speech
class at FIU

1 hour

February
18th

Amanda,
Manny,
Richard,
Tyler,
Serge

A printer
and a good
design

Computer
skills, basic
design
experience

3 hours

February
22nd

Amanda
Manny,
Richard,
Tyler,
Serge

Soccer
balls,
cones,
concession
stand
supplies

Soccer
experience,
Team
management
skills

6 hour

March
14th

Event 5: Hot Dog Stand Project Manager: Richard Frazao

Event SMART Goal: Set up hot dog stands around campus during orientation to raise $200 by
March 21st.
Task

Description

Task 1

Task 1:
Acquire
Information/
permission on
a location
near the
StudentUnion.

Assigned
To
Richard

Resources

Sources

Duration

Deadline

Approval of
specific
area near
Student
Union
during
Orientation.

Costco
member, grill
master,
table, and
tent.

3 hour

February
19th

Task 2

Task 2:
Set up stand
and music.

Amanda,
Manny,
Richard,
Tyler,
Serge

Task 3

Task 3:
Manage the
hot dog stand.

Amanda
Manny,
Richard,
Tyler,
Serge

A grill
master,
Costco
supplies,
tables, and
tent.
Hot dogs,
bread,
music,
drinks, and
clipboard.

Costco
member and
talented grill
master.

1 hour

March
21st

Grilling
experience
and
management
skills.

6 hour

March
21th

Event 6: Business Fundrasing Project Manager: Tyler

Event SMART Goal: Talk to businesses around the Orlando area about providing donations.
Dream Makers will raise $1100 by March 14.
Dream makers will be focused on networking with business owners they might know
personally to raise money and provide a tax deduction opportunity. Tyler will not only focus on
that but also on going into the cold market and providing this opportunity to businesses around
the Orlando Area.

Task
Task 1

Task 2

Task 3

Description Assigned
To
Create a list Tyler
of known
and
potential
businesses
that will
donate
money.
Set up a
Richard,
calling/
Serge,
meeting list Manny,
of
Amanda
businesses
Deposit
Tyler
donations

Resources

Sources

Duration

Deadline

Fliers,
personal
connections,
and social
media.

Former
employers,
Facebook,
And
printing
lab.

6 Weeks

March 14th

Personal
connections
and cold
market
businesses
New Hope
for Kids
account

Local
Businesses,
UCF
campus
Rosie and
New Hope
for Kids.

March 14th
6 weeks

2 hours

March 14th

Appendix-Meeting Management Documents

Client Meeting Agenda
Project Overview
-Description of Enrique and his wish
-Purpose Ideas and client overview
-Rosies ideas for team
Purposed Event Details
-Date
-Time
-Location
-Anticipated Income
-Anticipated Attendance
Purposed Events
-Soccer Tournament
-Gaming Tournament
-Hotdog Stand
-Book Drive
-Business Donations
Client Meeting Overview:
-Everyone drove to Rosies home
-Rosie introduced herself and her background
-Everyone introduces themselves and their backgrounds
-Rosie then presented several options for children who havent had their wishes granted yet and
leaves the group to decide.
-Group decides on Enrique who has a wish to go on a Disney cruise later this year.
- Rosie then asks group what ideas we have and also provides some insight on ideas that we
havent thought of.
-Created team email and exchanged contact info with Rosie.
- Refined ideas and narrowed them down to five projects
-Rosie contacted Enriques mother
- Date is changed due to family complications
-Team is waiting to meet with Enrique and his family