Silvio Napoli at Schindler

India

Silvio Napoli

33 year old Italian

Former rugby player
MBA from Harvard Business School
Chosen to start branch in New Delhi
Schindler produces elevators
After 8 months had not installed an
elevator

The Indian Entry Project

No ideal partner
100% Whooly owned company in India
Napoli developed detail analysis
Moved to India to lay the ground floor

Omen of things to come

Broken elevator
Stitches- first morning
Infectious food poisoning- two weeks
later
Broken front tooth- two weeks

Forming Schindler India

Recruiting the team

Developing the relationships
Strong- headed and single-minded
manager

The India Elevator Market

Economic Liberalization
Revived the construction industry
Ban on collapsible gate elevators
Increased tourism
High-rise office facilities
Competiton

The Indian Business Plan

The Standard Product Strategy

Simple, standardized elevator
Outsourcing Strategy

Implementing the Plan

Business Challenges

Glass Wall
More than cost estimated
Increased import duties
Not one single elevator in eight months