Annie C.

Travis

1 Taylor Estates/St. Louis, MO 63122 | 314-537-0324 | anniectravis@gmail.com | LinkedIn: Annie Travis

Education / Honors

Bachelor of Journalism, emphasis in Strategic Communication | Missouri School of Journalism | Columbia, Missouri
Expected Graduation Date: May of 2015

Minor in Business | Trulaske College of Business, University of Missouri- Columbia | Columbia, Missouri
Minor in Psychology | University of Missouri- Columbia | Columbia, Missouri
Deans Honor Roll | Missouri School of Journalism | Columbia, Missouri | 2013, 2014
Excellence in Academics and Leadership Award | University of Missouri | Columbia Misouri 2011

Experience

Content Management Intern | Crispin Porter + Bogusky | Boulder, Colorado | June 2015 - August 2015

Conduct global winter sales competitive analysis for Infiniti automotive company
Responsible for managing on-going account maintenance for Infiniti team: status notes, scheduling and
preparation of materials for client meetings, developing conference reports and supporting account
supervisors
Assist new business team with research and developing strategy for Kohls pitch

Account Executive | AdZou | Columbia, Missouri | January 2015 - May 2015

Lead a fully-staffed student team in creating and executing an integrated communications plan
Managed all communication between team and client
Conducted thorough primary and secondary research to develop a situation and SWOT analysis
Created a new brand strategy and recommendations
Corporate Communications Intern | Enterprise Holdings | St. Louis, Missouri | May 2014 - August 2014

Wrote and edited press releases to be displayed on the corporate website and distributed in industry news
Developed content for the Enterprise Holdings and Enterprise Rent-A-Car accounts on LinkedIn
Responded to reporter queries using skillful PR tactics; acted as a positive representation of the company
Drafted emails from our CEO to all employees regarding the company-wide United Way fundraiser
Social Media/Marketing Intern | Onward and Upward Fashion | St. Louis, Missouri | May 2014 - August 2014

Responsible for promoting the company and generating sales through various social media platforms
including Facebook, Twitter, Instagram and Pinterest

Brainstormed various promotional ideas to sell clothing based on seasons and events
Activities

Member of Delta Gamma Fraternity | University of Missouri- Columbia | August 2011- Present

New Member Mentor- Trained new members for their initiation test and acted as a role-model for the
younger girls
Sorority director for Homecoming -- a campus-wide event celebrating Mizzou and alumni
Involvement in Delta Gamma social media accounts such as Twitter, Instagram and Facebook
Panhellenic Counselor | University of Missouri- Columbia | 2012-2013 academic year

Selected through an interview process to lead the second largest sorority recruitment in the country
Collaborated with university officials and a staff of 40 diverse individuals
Received extensive training on diversity, emergency situations, public speaking, counseling and teamwork
Excelled in public speaking and direct communication with a group of 2,000 women
Responsible for a group of 70+ girls for the duration of recruitment
Study Abroad | Winter Intersession | 2013

Studied in four different cities; Prague, Paris, Brussels and Rome

Studied different forms of media in these cities and learned how their marketable audiences differ from
those of the United States

Learned excellent skills in self-reliance, independence, assertiveness and flexibility, and gained knowledge
of world customs

Skills

Technical | Adobe Creative Suite 6, Final Cut Pro X, Microsoft Office 365 and knowledge of AP Style
Courses | Strategic Communication Research, Strategic Writing and Design, Principles of Strategic

Communication, Public Relations, Public Relations Writing, Interactive Advertising, Marketing, Management of
Strategic Communication, Personal Selling