Documente Academic
Documente Profesional
Documente Cultură
Gestiunea Afacerilor
Str. Teodor Mihali nr. 58-60
Cluj-Napoca, RO-400951
Tel.: 0264-41.86.52-5
FIA DISCIPLINEI
Marketing n turism
1. Date despre program
1.1 Instituia de nvmnt superior
1.2 Facultatea
1.3 Departamentul
1.4 Domeniul de studii
1.5 Ciclul de studii
1.6 Programul de studiu /
Calificarea
Fax: 0264-41.25.70
econ@econ.ubbcluj.ro
www.econ.ubbcluj.ro
2
24
Obl.
3.3 seminar/laborator
3.6 seminar/laborator
2
24
77
ore
30
25
13
3
3
125
Nu este cazul
Nu este cazul
Competene
transversale
Competene profesionale
Familiarizarea
studenilor cu terminologia, abordrile conceptuale,
instrumentele, metodele specifice marketingului turistic.
Familiarizarea studenilor cu terminologia specific marketingului turistic.
Dezvoltarea capacitii studenilor de a nelege comportamentul
consumatorului de servicii turistice.
Deprinderea cunotinelor i formarea abilitilor generale necesare elaborrii
politicilor i strategiilor de marketing la nivelul prestatorilor de servicii turistice.
8. Coninuturi
8.1 Curs
Metode de predare
Observaii
Coninutul i rolul marketingului n activitatea de turism
Prelegere
1 prelegere
Piaa turistic
Prelegere
1 prelegere
Segmentarea pieei turistice
Prelegere
1 prelegere
Proiectarea cercetrilor de marketing la nivelul pieei turistice
Prelegere
1 prelegere
Politica de produs
Prelegere
1 prelegere
Ciclul de via a destinailor turistice
Prelegere
1 prelegere
Politica de pre
Prelegere
1 prelegere
Politica de distribuie
Prelegere
1 prelegere
Politica de comunicare i promovare: Publicitatea. Relaiile publice
Prelegere
1 prelegere
Politica de comunicare i promovare: Promovarea vnzrilor, Participarea Prelegere
1 prelegere
la evenimente de marketing. Forele de vnzare. Utilizarea mrcilor.
Marketingul direct
Mixul de marketing extins: Fora uman
Prelegere
1 prelegere
Mixul de marketing extins: Procesele. Consumatorul de servicii turistice. Prelegere
1 prelegere
Dovezile fizice. Serviciile turistice auxiliare
Bibliografie
1. Balaure Virgil, Ctoiu Iacob, Veghe Clin., Marketing turistic, Editura Uranus, Bucureti, 2005
2. Bucur-Sabo Maria., Marketing turistic, Editura Irecson, Bucureti, 2oo6
3. Erika Kulcsr, Marketing Research on Tourist Consumer Opinions and Behavior in the Center Development
Region, Theoretical and Applied Economics, Volume XVII (2010), No.6 (547), Bucureti, pp., 47-62
4. Erika Kulcsr, Principal component analysis in tourism marketing, Management & Marketing, Journal no.
2/2010, Bucureti, pp., 151-158
5. Erika Kulcsr, Recovery of the Tourism Potential of the Central Development Region. Case Study. Theoretical
and Applied Economics, Volume XIX (2012), No.6 (571), Bucureti, pp., 13-32
6. Erika Kulcsr, Tourists Attitudes, Preferences and Opinions Regarding the Services Provided by Hotels Located
in the Romanian Center Development Region, Negotia, Year LV No.3/2010, Studia Universitatis Babe-Bolyai, pp., 121133
7. Kovcs Pter, Turizmusmarketing elmletben s gyakorlatban, Kodolnyi Jnos Fiskola, Szkesfehrvr, 2004
8. Olimpia Ban, Tehnici promoionale i specificul lor n turism, Editura Economic, Bucureti, 2007
9. Stncioiu A-Felicia, Strategii de marketing n turism, Editura Economic, Bucureti, 2004
8.2 Seminar / laborator
Metode de predare
Observaii
Particulariti ale aplicrii marketingului n domeniul turistic
Dezbatere
1 seminar
Caracteristicile pieei turistice
Lucru individual
1 seminar
Segmente clasice vs. segmente noi
Dezbatere
1 seminar
Organizarea cercetrii de marketing la nivelul prestatorilor de servicii Aplicaii
1 seminar
turistice
Gradul de noutate al produsului turistic
Lucru n echip
1 seminar
Mixul distribuiei n domeniul turismului
Lucru n echip
1 seminar
Publicitatea
Lucru n echip
1 seminar
Relaiile publice
Lucru n echip
1 seminar
Forele de vnzare
Lucru n echip
1 seminar
Participarea la evenimente de marketing
Lucru n echip
1 seminar
Turtle Island
Studiu de caz
1 seminar
The Savoy. The Venetian
Studiu de caz
1 seminar
Bibliografie
1. Balaure Virgil, Ctoiu Iacob, Veghe Clin., Marketing turistic, Editura Uranus, Bucureti, 2005
2. Bucur-Sabo Maria., Marketing turistic, Editura Irecson, Bucureti, 2oo6
3. Erika Kulcsr, Marketing Research on Tourist Consumer Opinions and Behavior in the Center Development
Region, Theoretical and Applied Economics, Volume XVII (2010), No.6 (547), Bucureti, pp., 47-62
4. Erika Kulcsr, Principal component analysis in tourism marketing, Management & Marketing, Journal no.
2/2010, Bucureti, pp., 151-158
5. Erika Kulcsr, Recovery of the Tourism Potential of the Central Development Region. Case Study. Theoretical
and Applied Economics, Volume XIX (2012), No.6 (571), Bucureti, pp., 13-32
6. Erika Kulcsr, Tourists Attitudes, Preferences and Opinions Regarding the Services Provided by Hotels Located
in the Romanian Center Development Region, Negotia, Year LV No.3/2010, Studia Universitatis Babe-Bolyai, pp., 121133
7. Jvor, J., Mike, G., Szcs, L., Turisztikai feladatgyjtemny. Megoldsok, Kpzmvszeti kiad, Kaposvr,
2003
8. Jvor, J., Mike, G., Szcs, L., Turisztikai feladatgyjtemny. Pldatr, Kpzmvszeti kiad, Kaposvr, 2003
9. Kiss R. Richard, A vilg legszebb szllodi I., MediaCom Kiad, Budapest, 2005
10. Kiss R. Richard, A vilg legszebb szllodi II., MediaCom Kiad, Budapest, 2006
11. Kiss R. Richard, A vilg legszebb szllodi V.., MediaCom Kiad, Budapest, 2009
12. Kovcs Pter, Turizmusmarketing elmletben s gyakorlatban, Kodolnyi Jnos Fiskola, Szkesfehrvr, 2004
13. Stncioiu A-Felicia, Strategii de marketing n turism, Editura Economic, Bucureti, 2004
14. Olimpia Ban, Tehnici promoionale i specificul lor n turism, Editura Economic, Bucureti, 2007
www.insse.ro
9. Coroborarea coninuturilor disciplinei cu ateptrile reprezentanilor comunitii epistemice, asociaiilor
profesionale i angajatori reprezentativi din domeniul aferent programului
Stabilirea coninutului disciplinei s-a realizat pe baza celor constatate la nivelul altor universiti din ar i din
strintate.
10. Evaluare
Tip activitate
10.4 Curs
10.2 metode de
evaluare
10.3 Pondere
din nota
final
70%
30%
Data completrii
08. 02. 2015