WHAT IS A BUSINESS PLAN ?

If

the feasibility study indicates that your business

idea is sound, the next step is a business plan. The
business plan continues the analysis at deeper and
more complex level, building on the foundation
created by the feasibility study.
A business plan is sometimes described as a
document of your thought processes as you analyze
your competition, the market, your operating
expenses, management and staffing needs,
manufacturing process, etc. It forces you clarify your
goals and objectives.

A business plan is
detailed road map for
building a given company.

A BUSINESS PLAN CONTAINS :

detailed budgets with forecasts

letters of intent
resumes of staf
background
competition
strengths and weaknesses
worksheet
appendices

PEOPLE NEVER PLAN TO FAIL,

THEY ONLY FAIL TO PLAN

Planning, however, wont

guarantee success in business.
The plan must realistic and
based on valid assumptions.
Remember that planning, no
matter how good it is, will never
make a bad business idea
feasible.

DEVELOPING A
SMALL AND
MEDIUM
ENTERPRISE
FEASIBILITY
STUDY

A Small and Medium Enterprise feasibility study

is a formalized written approach to evaluating
your business idea. It should ;
Show you what facts and figures are needed to aid
decision-making.
Show whether or not your idea is viable.
Allow you to discover and look at alternative
approaches and solutions to putting your idea into
practice.

IT SHOULD INCLUDE THE

FOLLOWING CONTENT:

The Business Idea

Profiles Key people

Personal Objectives

The Market

Customers

Identify your market

segments or group

Competition

Map