BIG BAZAAR

BY
TUSHAR GUPTA
PRIYANKA MAHAPATRO
SAMBIT MAHAPATRO

INTRODUCTION
Big Bazaar is part ofFuture Group founded in 2001.
Big Bazaaris a chain ofhypermarket in India.
There are 214 stores across 90 cities and towns in India.
Big Bazaar offers a wide range of merchandise including fashion
and apparels, food products, general merchandise, furniture,
electronics, fast food and leisure and entertainment sections

MASLOWS HIERARCHY

BECAUSE IT CATERS TO
THE BASIC NEEDS OF THE
PEOPLE I.E FOOD, CLOTHS
ETC

PERCEPTUAL MAPPING OF BIG

BAZAAR
PREMIUM
BRAND

LOW PRICE

HIGH PRICE

BIG BAZAAR
MID LEVEL
BRAND

VALS FRAMEWORK

AD APPEAL
Exchange deals Puraana Do Naya Lo This offer has encouraged
consumers to bring their old clothes, newspapers and electronic
goods in exchange for discounts while shopping at the store.
Cost effective approach Isse sasta aur acha kahin nahin This
campaign communicated the price challenge offer wherein consumer
can return the merchandise purchased from Big Bazaar if it finds
similar product elsewhere at a lower price.
Wednesday offers Hafte ka sabse sasta din Wednesday primarily
was the dullest day for any retail store across India, this strategy is
considered to be the master stroke for increasing sales on
Wednesday. Discounts were the maximum on this day, which ensured
consumers are lined up in the store.

NEW SEGMENT (2ND HAND BOOK

STORE)

IT TARGETS TO THE SOCIAL

NEEDS OF THE CUSTOMERS.

VALS FRAMEWORK

PERCEPTUAL MAPPING OF BIG

BAZAAR
PREMIUM
BRAND

LOW PRICE
2ND HAND
BOOK STORE

HIGH PRICE

MID LEVEL
BRAND

AD APPEAL
Make a catchy tag line.
Create a commercial advertisement to encourage
people to sell their books by relating it to a good cause.
Come up with some good offers during exam times.

THANK YOU