BRANDING PROPOSAL

This branding proposal, prepared by [COMPANY.Company], has been created exclusively for
use by [CLIENT.Company].

1. EXECUTIVE SUMMARY
The American Marketing Association defines a brand as a name, term, sign, symbol or design,
or a combination of them intended to identify the goods and services of one seller or group of
sellers. We also believe that a companys brand is an identifiable combination of these
elements which, when combined, provide an accurate and recognizable overview of the
companys history, purpose, reputation, strengths, and values. A brand should be so strong that
the immediate association with it should be all the positive elements a company has to offer.
We recognize the value of [CLIENT.Company] and the numerous positive attributes it has to
offer the industry. In the following document, you will find our proposed plan for creating a highly
unique brand for your company. We are excited about this project and believe our work will
surpass your expectations.

2. SITUATION ANALYSIS

3. APPROACH

4. BRANDING STRATEGY
a) ASSESSMENT
b) STRATEGIC PLANNING

c) CREATIVITY
d) IMPLEMENTATION
e) MEASUREMENT

5. BILLING AND FEES

Total project cost is a flat fee of [PROJECT COST]. This can also be payable in a series of
monthly installments.
Client will be invoiced on the 1st of every month. Payment to be received within 30 days. After
30 days, a late fee will be assessed for any unpaid balances.

6. SCHEDULE
Task 1 ([TASK1 DATE AND TIME])
[TASK1] [TASK1 DESCRIPTION]
Task 2 ([TASK2 DATE AND TIME])
[TASK2] [TASK2 DESCRIPTION]
Task 3 ([TASK3 DATE AND TIME])
[TASK3] [TASK3 DESCRIPTION]

7. TERMS
Prior to a contractual agreement, elements of this branding proposal may be amended upon
collaboration with the [CLIENT.Company] at the discretion of [COMPANY.Company].

8. ACCEPTANCE
Your signature below indicates acceptance of this branding proposal, and entrance into a
contractual agreement with [COMPANY.Company] beginning on the date of signature.

[COMPANY.Company]
Representative: [COMPANY.FirstName] [COMPANY.LastName]

Signature: __________________________
Date: ______________

[CLIENT.Company]
Representative: [CLIENT.FirstName] [CLIENT.LastName]
[CLIENT ADDRESS] [CLIENT PHONE]

Signature: __________________________
Date: ______________