Questionnaire

Name: ___________________________ Age: _______

Q1. How often do you shop in an apparel and lifestyle showroom?
Once or more in a month Once in two months
Only on special occassions Only when necessary

Q2. Where do you prefer shopping most?

Lifestyle showrooms
Boutiques/ Standalone stores

Q3. If lifestyle showrooms, then in a:

Multi brand family store (For e.g. Shopper’s Stop)
Private Labels store (For e.g. Pantaloons, Wills Lifestyle)
Not Applicable (in case the preference is standalone stores)

Q4. When you go to shop for apparels, your purchase remains:

Exactly what you need
More than what you had planned
Much more than planned

Q5. How often do you buy branded products in case of apparels?

Mostly Sometimes
Never

Q6. What attracts you towards a lifestyle showroom?

Product range and variety across all age groups (menswear, womenswear and kidswear)
Multiple brands under one roof
Loyalty programs
Ambience/ in store setup
Convenience in shopping
Rebates and discounts on purchase
Visual display
Q7. How often do you enter an apparel retail store/ lifestyle showroom on the basis of the
window display?
Very Frequently Frequently
Rarely Never
Q8. How often do you enter an apparel retail store/ lifestyle showroom on the basis of the sales
promotion initiative publicized outside the showroom?
Very Frequently Frequently
Rarely Never

For Q9- Q17, rate the importance of following for you in a retail store on a scale of 1 to 5, where
1 2 3 4 5

Least important Most important

Q9. Multiple brands 1 2 3 4 5

Q10. Variety 1 2 3 4 5

Q11. Quality 1 2 3 4 5

Q12. Store ambience 1 2 3 4 5

Q13. Staff behavior 1 2 3 4 5

Q14. In-store promotions 1 2 3 4 5

Q15. Deals and offers 1 2 3 4 5

Q16. Convenience in shopping and product 1 2 3 4 5

placement

Q17. Affordability 1 2 3 4 5

Q18. Do you think location of store in the proximity area affects your purchase behavior?
Strongly Agree Agree
Neither Agree nor Disagree Disagree
Strongly Disagree

Q19. Exclusive benefits and privileges given to loyal customers who frequently visit the stores
attract you towards the store? (For e.g. Green card in case of Pantaloons, and first citizen cards in
case of Shoppers Stop)
Strongly Agree Agree
Neither Agree nor Disagree Disagree
Strongly Disagree