BRIDGET OSWALD

EDUCATION

Bachelor of Arts in Communication Arts

Concentration in Public Relations and Advertising
Spring Hill College in Mobile, AL
Graduated Cum Laude in May 2014

EXPERIENCE Marketing Account Coordinator

Blue Sky Marketing - Houston, TX

- Manage and implement both email and social media marketing campaigns.
- Assist in the strategy and implementation of online advertising efforts.
- Assist in the development, design and management of custom website projects.
- Work with clients on all aspects of their overall marketing plans including both traditional
and digital media.
- Industries: Luxury Retail, Real Estate, Hospitality, Professional Services & More
Communications and Marketing Department Intern
Mobile Area Chamber of Commerce - Mobile, AL
- Created and coordinated member promotions and events for the weekly e-newsletter.
- Assisted with the research, writing and photography for the monthly print magazine.
- Participated in the development of social media and e-mail campaigns.
- Assisted with the writing and distribution of news releases for Chamber events.

June 2014
to Present

Spring 2014

Spring 2014
Communitcations and Event Intern
Drug Education Council of Mobile and Baldwin Counties - Mobile, AL
- Restructured the website wireframe to streamline user experience and curated web content.
- Developed a social media campaign and launched a Hootsuite account for management.
- Assisted with the promotion, planning and implementation of the annual fundraising event.
Advancement Intern
Office of Alumni Programing at Spring Hill College - Mobile, AL
- Drafted press releases for alumni affairs and articles for the Spring Hill College magazine.
- Managed web content and assisted in email and social media marketing.
- Assisted the Advancement Directors with event logistics such as constructing timelines,
contacting vendors, planning menus and designing promotional material.
Digital Marketing Intern
Blue Sky Marketing - Houston, TX
- Assisted and implemented social media and e-mail campaigns.
- Edited websites in various CMS platforms including Wordpress.
- Composed press releases for client events and constructed local media lists.
SKILLS

MailChimp & Constant Contact

Adobe Creative Suite C6

Google Analytics
Hootsuite & Oracle

Spring 2013

Spring 2012

Various CMS Platforms

Microsoft Office

LEADERSHIP Active Member of the American Marketing Association (Houston Chapter)

Teaching Assistant for Intro to Media Studies with Dr. Christina Kotchemidova (Spring Hill College)
Member of Lambda Pi Eta (Communications Honor Society)
President of ADPRO (Student Advertising and Public Relations Organization)
Vice President and Public Relations Director of Phi Mu Fraternity (Theta Delta Chapter)
2010 Elmen St. Houston, TX 77019 | 504.939.5941 | bridgetoswald@gmail.com