MARY TAYLOR RENFRO

8305 Old Stable Road Cincinnati, OH 45243

mrenfro@live.unc.edu (513) 226-3958
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EDUCATION

UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL

Degree expected: B.A. Journalism, Public Relations Specialization
Politics, Philosophy and Economics minor (Duke-UNC PPE program)
Latin minor
GPA: 3.453/4.000
Graduation: May 2016

EXPERIENCE
Summer 2015Present

KOROBERI INC.
Chapel Hill, NC
Public Relations Intern
Draft and edit public relations materials including press releases, whitepapers,
blog posts and social media content to drive exposure for B2B companies
Conduct market intelligence research to inform communications strategies
Monitor and compile editorial placements into monthly clip books and clip
reports to evaluate client exposure
Design and edit client websites using Drupal content-management system

Spring 2015

FILL YOUR BUCKET LIST FOUNDATION

Chapel Hill, NC
Public Relations Intern
Used insight from communications audit to develop strategy for a campaign
promoting the foundations Bucket Bash event, which raised more than $40,000
Led a team of ten students to coordinate external relations, event planning,
internal relations and design efforts throughout the campaign
Compiled a media list and pitched targeted contacts, resulting in more than 15
editorial placements for the foundation in advance of the fundraiser
Managed social media activity, resulting in 350 new Facebook followers

Summer 2014Spring 2015

THE DAILY TAR HEEL

Chapel Hill, NC
Staff Writer - City Desk
Produced news stories under a one-day deadline for a newspaper with a daily
circulation of 16,000 and an estimated daily readership of 38,000
Established access to reliable sources by developing professional relationships
with communications coordinators, town officials and entrepreneurs
Took on the responsibility of assessing incoming media pitches, deciding which
to pitch to the desk editor as newsworthy stories for the paper to cover

Fall 2013Spring 2014

PHI MU - GAMMA LAMBDA CHAPTER

Chapel Hill, NC
Public Relations Coordinator - Philanthropy
Executed community affairs campaigns preceding Wing Fest and Casino Night
events, which together raised more than $20,000 for Childrens Miracle
Network Hospitalsa 50 percent increase from the previous year

SKILLS

Digital: Google Analytics, Wordpress, Meltwater, Cision, HTML

Other: AP Style, Italian (conversational), Latin (proficient)