Audience Profile

Male
Female
Age Groups
Sample Population

30%
70%
16-21
2,000+

As a free college magazine aimed at students, Freshers needs to be inviting,

easy and quick to read, and cater for what the age group find attractive in a
publication.
To suit the age range of this magazine, I will make the magazine look both fun and
bright, but also intellectual seeing as the magazine is designed for a college.

From this I can see that most of the audience my magazine will be targeting
predominantly women readers. This tells me that the sort of offers,
advertisements and discounts included should be mainly angled at a female
audience. (i.e Topshop vouchers, Superdrug offers etc).
The typical reader of
Freshers would be,
presumably, a female
between the age 16 and
21. As my survey showed,
although readers want fun
and useful features
involving hobbies such as
music and retail discounts,
they would also find
educational elements
useful. I want to be able
to read about what
activities are happening
in the college that might
benefit me. Said
someone I surveyed.

Female

Male

30%

70%