Tele-sehat: A telemedicine startup Synopsis

According to the surveys, approx. 50 percent of Pakistan population live in

rural areas and belongs to the agriculture or 60 percent of them are
illiterate .Due to the poor infrastructure these areas are highly affected with
health problems due to the absence of sound health facilities.
Unmet need:
Telesehat point of view toward rural areas is a very effective concept or a
scalable business model and I think a kind of innovative service up to extent.
Because they righty recognize an unmet need of rural areas affected
population.
Right kind of technology and R&D role:
According to the whole scenario, R&D role is very aggressive to choose the
right kind of technology because of an infrastructure needed to establish a
business. They develop standard operating procedures (SOP) followed by the
paramedic staff with respect to the assistance given by the doctors. The
main aspect is use of technology and a user interface that help both patient
and doctors.
Challenges:
One of the biggest challenge is awareness among the rural population about
the tele-Sehat , they can also attain economy of scope with the collaboration
among US-AID program to establish grounds of education about health issues
.
I think first they have to establish ground for the financial support in order to
take some strategic action like if they go for entrepreneur option there is a
chance of high financialcrisk involvement if an idea flops . All of these
partnership options pertain a risk that can damage a tele-sehat image.