Documente Academic
Documente Profesional
Documente Cultură
Type of organisation
Business aim
Product
Price
Market aimed for
Market research undertaken and
the result.
Location of business
Main equipment required
Forecast profit
Cash flow
Finance
Type of Production
Capital or Labour intensive
Product Branding (logo,
packaging)
Sole trader
Pricing strategy
Promotion
Logo + Packaging
Marketing
With every bill over 500 youll get a member ship card, if you use the member
ship cards youll be discount 5%. May be not all of shoes sizes will be here, if you
like it, I will order the sizes and ship to you.
Business Plan:
Organizational Structure
Manager
Superviso
Accountan
Employee
Accountan
Employee
Security Guards
Employee
Sales man
Sales
Supervisor
Other employees, security guards.
Supervisor
Supervising
Manager
Accountant, Employees, security guards
Accountant
Accounting
Supervisor
Employees, security guards.
Shoes cycle
1. First, the shoes will be developed. Shoes will be tested and market research
carried out before the shoes is launched on to the market. There will be no sales at
this time.
2. It is then introduced or launched on the market. Sales will grow slowly at first
because its really expensive and people dont know it quality so they dont really
trust the brand. Informative advertising is used while the product becomes known.
No profits are made at this point.
3. Sales start to grow rapidly. The advertising is changed to persuasive advertising
to encourage brand loyalty. Prices are reduce a little if competitors enter the market
and try to takes some customers. Profits start to be made as the development costs
are covered.
4. Maturity. Sales now increase only slowly. Competition becomes intense and
pricing strategies are now competitive or promotional pricing. A lot of advertising
will come out to maintain sales growth. Profits at the highest.
5. Sales have reached saturation point and stabilize at my highest point.
Competition is high but no new competitors. Competitive pricing is used. A high
and stable of advertising is used, but profit start to fall as sales are static and sales
have to be produced to be competitive.
6. Sales of the product will decline as new brand comes out because the shoes has
lost its appeal. The price of the shoes will reduced so far and sales become so low
that it becomes unprofitable to produce any more shoes. Advertising is reduced and
then stopped.