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  • Advertising and Sales Promotion 955290673

    Încărcat de

    Shubham Bhatewara
    22 vizualizări2 pagini
    This document outlines an assignment for an MBA advertising and sales promotion course. It includes 10 questions about key topics in the subject: 1) different advertising models, 2) elements and types of advertising copy, 3) media used in advertising, 4) definition and factors influencing sales promotion, 5) advantages and drawbacks of sales promotion, 6) definition and types of advertising, 7) common mistakes in ad copy, 8) advertising budgets, 9) the personal selling process, and 10) planning an advertising campaign for a college festival.

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    Assignment of MBA III

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    This document outlines an assignment for an MBA advertising and sales promotion course. It includes 10 questions about key topics in the subject: 1) different advertising models, 2) elements and types of advertising copy, 3) media used in advertising, 4) definition and factors influencing sales promotion, 5) advantages and drawbacks of sales promotion, 6) definition and types of advertising, 7) common mistakes in ad copy, 8) advertising budgets, 9) the personal selling process, and 10) planning an advertising campaign for a college festival.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca PDF, TXT sau citiți online pe Scribd
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    22 vizualizări2 pagini

    Advertising and Sales Promotion 955290673

    Încărcat de

    Shubham Bhatewara
    This document outlines an assignment for an MBA advertising and sales promotion course. It includes 10 questions about key topics in the subject: 1) different advertising models, 2) elements and types of advertising copy, 3) media used in advertising, 4) definition and factors influencing sales promotion, 5) advantages and drawbacks of sales promotion, 6) definition and types of advertising, 7) common mistakes in ad copy, 8) advertising budgets, 9) the personal selling process, and 10) planning an advertising campaign for a college festival.

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    © All Rights Reserved
    Descărcați ca PDF, TXT sau citiți online pe Scribd
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    din 2

    ASSIGNMENT

    MBA III SEMESTER


    FT 306 M: ADVERTISING AND SALES PROMOTION

    1 Explain and differentiate between DAGMAR and AIDA model?


    2 What are the various elements of an advertising copy? Also explain the various types of
    advertising appeals?
    3 Explain the various types of media used in advertising using examples?
    4 Explain the term Sales Promotion. Also write down the various factors influencing Sales
    Promotion Growth?
    5 Write down the Advantages & Drawbacks of Sales Promotion?
    6 What do you mean by Advertising? Also state the various types of advertising along with
    examples?
    7 What are the Common mistakes made while preparing an ad copy?
    8 Explain the term Advertising Budget?
    9 Briefly write about the Personal Selling Process?
    10 Prepare and Plan an Advertising Campaign for promotion of your college annual fest?

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