Liu Wen

Susan

Promotional activities
Use poster
Mega event like world cup
Cinema
Engraving your name on the coke
Creating Santa Claus.
Associate with fast food or cinema
Endorsing through top celebrities.
Target market
Coke takes everybody as target, all age
groups are being targeted but the most
potential is
The age group from 18-25 that cover around
40% of total segment.
Usually 58% females and 48% males.

Price
Average price of 1 can pepsi: 1.17
USD
Cost of advertising
3.26 Billions
How the promotion work:
Use celebrities for promote
Sponsor of many event and promote
coke

Promotional activities
Cinema
Television
Social media (YouTube, Facebook, etc.)
Advertisement panels on street
Sponsor for contests, shows (
Direct marketing:
KFC, LOTTE, CGV,
Aim of promotion
increases overall number of customers
generates profit
Aim of promotion
increases overall number of customers
generates profit

Target market
People of all ages (mostly teenagers and young
adults between 14-29)
Direct sales to schools that focus on water, juice,
milk and low-calorie beverages to support healthy
nutrition habits among students.
Average price of 1 can of Pepsi
0.58 USD
Costs for advertising
225 million dollars in advertising every year
How the promotion works
use celebrities and creative sounds layering (FIFA
WORLD CUP 2014, MTV, NFL)
Funny
Eye catching