OTLEY ECONOMIC BULLETIN Teer cei yu ara i ‘Otley Chamber of Trade is a non-political independent, not for profit body of volunteers that seeks to represent and assist the local business ‘community and promote the town, This Bulletin isa monthly summary of local economie news relating to Otley and ts business sedi Academy florist — Boroughgate advises they are leaving Bridal Gown ~ has sent us a photo of one of their brides, Fran O'Brian (now Fran McCargo), who won the UK Milcaella “Win your Dream Dress” competition. Local git, Fran chose this dress as her prize. The photograph was taken in the Bridal ‘Gown Boutique, Bondgate by local photographer David Charles Photography wwrw.davidcharlesphotographyandav.co.uk ex-Complete Care Agency ~ Bondzate, after a couple of years empty, offered by Yeadon commercial agent Ackroyd Dent, ‘now appears to be let THIS MONTHS SPONSOR 3,Granville Court Otley Ls21 3PB 01943 968468 0747 869 681) Dee uC Issue 76, October 2015 ‘Chez Vin ~ ‘the Chez Vin Autumn Wine Fair which isto take place on Friday Léth October 5.30 to 9.30pm at Otley Rugby Club, Pool Road, Price, once again is £10 and will include Tapas and Hog Roast.To {get the numbers right please indicate if there are vegetarians in {your party so we can get the eatering right David Lawson advises,"Tickets are now on sale for Also, if anyone is interested in learning more about wine | have places available at the Thursday evening wine tasting group that meets in the tasting room above the shop in 10 week blocks and we hope to start a new 10 week set of tastings on the 24th September For more information about either event please call in the shop ‘or phone David on 01943 466143” Earnings ~ UK average earnings have been growing at their fastest rate since 2009, Between May and July average pay (excluding bonuses rose 2.9% compared with the same time last year. The average annual salary in the UK is now £26,500pa. (source: ONS). Meanwhile, median wages for hourly paid ‘workers across the retall sector is now £7.30hr (source: British Retail Consortium) Gills Doorstep Solutions — che newspaper and printed delivery ‘empire now has a central Otley base under development, where ‘once was Brian Pickles lawn mowers (Crossgate). Dale Eddison ‘commercial acted in the letting Heebies — Boroughgate (Market Street advises" Toll customers past and present, over the nearly 4 years we have been trading and to all those who have helped us and supported us in any way ‘what so ever, we want to say a huge Thank You. However, we are now ata stage where we have made a choice and itis with many mixed feelings of sadness, happiness and general fuzziness that Heobies is to be relocating away from Otley ‘We are shocked at how fast things have moved and are so ‘excited for what is coming to our much loved building, and we are sure you will be too, we wish them all the best and hope you continue to support the new to be owner in their future business, ics something Ovley needs, will love and we are sure ‘will bea great success in a town we love so much and will always be close to our hearts ‘As for us, Adam and Sarah, we are taking a small break for 2-3 months after the transfer of the building to investigate a new home for us and our business. We have loved our time here and met some amazing people that we hope will stay in touch with us and we will sll continue to support the lovely town of Otley and its hoards of independent businesses. Everyone has made a ‘great impact on our fueure and we thank you" ‘Watch this space for the identity of the replacement business.A ode | Be oon hn, Inflation — last month UK CRI inflation returned from a fractionally positive reading of 0.1% in July, back to zero in August Kid's Emporium — the local embroidery business who's start up ‘case study featured in Issue 72, June 2015's Bulletin has changed name and moved into new premises,is now at 3,Granville Court, (Otley LS21 3B (just off Waitrose car park), 01943 968468 Shop, (09478 696812 Mobile www.kidsemporiumotleycouk ‘wowwufacebook com |kidsemproriumotiey Kimberly Parker adds, “One year ago when | bought my big ‘embroidery machine, lite did I think one year on | would have _gone from working from a room in my home to owning my own shop. My dream since | was a child was to own my shop but my family came first so now most of my children have left home | decided to make my dream come true I've re-branded under a new name, Kids Emporium Otley and ‘things are looking up every diy. | stock personalised gifts from slogan baby bibs to vests and baby grows and this year I'm stocking Santa sacks that you ean have personalised with your lite one’s name. These will last lifetime, buy a sack for Santa to use and have it personalised whilst you pop into town to do your shopping; it will be ready for you to take home later the same ay. Do your children like The Eif on the Shel? If they do, we stock elves that ean have a name added to them for free. Kid's Emporium stocks a wide range of gifts for babies and children, almost all of which can be personalised with names etc. Come and say,"Hello”, a friendly weleame is guaranteed to all ‘who call at Kids Emporium Oey" Kim Lorraine — welcome to another new business arriving in ‘town this month The former Linda Anne Interiors at |5 Orchard Gate/ Market Street has had a change in owners and stock ‘with the arrival of a new home furnishing and gifts shop. Now ‘operated by Alan & Kim heepi/vwwkimlorraine.co.ukl Korks ~ restaurant and wine bar on Bondgate now boasts smart ew signage Lencett House — Leeds commercial agent Adair Paxton has had some success in letting offices (above Argos) with Kelida Solutiona and Harry Fairelough Construction now in occupation (together with Engage Comms, Centurius and Walker Broadbent) ‘Millionaire’ — the word is apparently less exclusive chan it used to be as now [Tin 65 people In the UK now qualify to use the term, in assets at least. Of the total of 715,000 about a quarter, 191,000 live in London. OCT Bulletin sponsorship ~ thanks to Kids Emporium Odley for sponsoring this October ‘edition. Kimberley Parker's fledgling embroidery business has recently been renamed and relocated. If your business would like to sponsor an edition of the Otley Economie Bulletin this is available at £60. Please contact admin@otleychamber.co.uk with your logo, OCT next business meeting - the next is due on Tuesday 17eh November 2015, 6.30pm in the function room of the Black. Horse, Kirkgate. Food and drinks are available beforehand and President Tom Hatley will be present from 5.30pm. Everyone is welcome, member or otherwise OCT Chamber membership ~ the list of current members now stands at 149 businesses, For details of how to join (free to ‘Otley BID levy payers, £47 for others) see wwnw.otleychamber. couk OCT Otley Loyalty Card - has had 5 new businesses sign up in the last couple of months (Artamis, MDeena, Yorkshire Flooreraft, Kids Emporium and Bed Guru). The number of ‘eardholders is up to 800. We will be running a competition through October and November where cardholders will be ‘entered into a prize draw to win £100 of vouchers to spend ata Loyalty Card business every time they shop in one of the shops a8 a way to drive extra footfall in the quiet time before Christmas. Participating businesses will get more information on this soon, Every business will get a mention in the Victorian Fayre programme, and we hope to announce the competition winner "ap LOCAL QO hy PROSpAa, Se @ Pap? Artamis Fine Gifts and the Otley institution that is Barbers tobacconists has joined the scheme. They are offering 10% off all their gift ranges (excluding tobacco and related products). Pop in today for a great range of homewares and beautifully chosen goodies. www.smoke.co.uk Cranberry Tearooms and Cafe has joined our scheme and are looking forward to welcoming you for morning coffee, Roar Ve TameraOTLEY ECONOMIC BULLETIN ‘The Newsletter of Otley Chamber of Trade lunch or afternoon tea. Check out their blackboard of local ‘events £00, Yorkshire Floorcraft is currently expanding their range to cover not just carpets and flooring, but also beds, mattresses, bedding. Flash your Otley Loyalty card and find out what they ‘can do for you. wwwyorkshireflooreraft.co.uke ‘Otley in Bloom - Otley has been awarded a Gold and Best in Category at the Yorkshire in Bloom awards last week. It isin no ‘small part due to the number of businesses who get involved and the street planters we have been able to install thanks to funding from the BID, ‘There is evidence ofa direct link between the attractiveness of ‘town and the footfall it enjoys and the length of time people stay in a town, so thank you to everyone who did their bit, Pizza Torino - has moved two doors (further away from Italy) along Westgate Retail sales ~ in August showed a 4.0% growth on the same ‘month lase year (source: ONS) ‘Shop conversion - against the gradual trend of traditional shops being converted Co residential use (some 5 around Otley ‘town centre have changed use in the last couple of years) a new shop is being formed in Mercury Row. Elsewhere, having been subject to a planning application for conversion to domestic ‘dwelling use the former Stebanova & Gooch shop on Westgate is undergoing work and the former Best Kebab on Kirkgate Is being refitted ‘Stephen H Smith — is the latest business to accommodate a Bulletin dispenser: Great to widen the distribution of the towns ‘own Financial Times,and great to see that large retailers can stil have a human face ‘Super Wok ~ after a change in ownership the Leeds Road (Chinese take-away formerly Lucky Boat, has a new name Join Vince Cable for afternoon tea - whilst stricdy non- political, Otley Chamber notices that “the former Liberal ISSUE 76, October 2015 Democrat Business Secretary and MP for Twickenham, Vince Cable, will be joining Leeds North West Liberal Democrats in Leeds for tea and cake on Sunday | Ith October Vinee will be giving members and supporters an insight into ‘what it was lke serving in a coalition cabinet as well as talking about his new book from 4pm at Pool-in-Wharfedale Methodist ‘Church Hall tickets are £20 The book, After the Storm: The World Economy and Britain's Economic Future is on offer at a reduced price of £15 exclusive +o this event (normal price £18.99).You can purchase your book at the event, and will of course be able to get your copy signed by Vince.” hetpsil/goo.gV/CGibJp Unemployment - nationwide, unemployment rose by 10,000 ‘to remain at around 1.82 million in the 3 months to July (5.5%, compared to 6.2% a year ago). Across the UK economy there are some |.5m zero hours contracts in place, employing 744,000 people (i.e. some people have more than one) up 6% since last year (source: ONS) In Otley & Yeadon ward the total of JSA claimants rose by 3 people to stand at 148 in August (I.1%) (source: Leeds City Council) Wharfedale Embroidery - Boroughgate would lke to clarify unsubstantiated rumours they have become aware of. Next, month they celebrate 10 years successful trading and continue in rude health wich no intentions of going anywhere IBLACKHORSED Ranstt3tley UO eke eu eR OTLEY ECONOMIC BULLETIN Re meee ed Bid Businesses Coming Together This month the Board of Otley BID report as follows:- Otley BID Meeting -5.30pm-7.30pm Monday 19th October 2015 ~ Blackhorse Pub Conference Room. This meeting is an ‘opportunity for BID Members to put views and questions to the BID Directors. Please RSVP to petermudge@otleybid co.uk to confirm your attendance. A short presentation will commence at 6:30pm. Your Ideas are Wanted! - Oxley BID Manager Pete Mudge is cout and about meeting business owners, updating them on the BID's activities and geting individual’ views on what could be done to improve trading and the appeal of the town. Dozens of ideas are coming forward and range from first aid courses ‘for businesses to canopies on the market square, from a home Gelivery service forall businesses to better facilities for coach drivers. However, we need these ideas to keep coming! Every business ower will have thoughts on what could be done to make the place better ~from apps to benches from publicity to parking The stronger we make the Otley appeal, the wealthier the business will be. You can contact Peter by email: peter mudge@otlybid.couk, by phone: 07481 891686, or if you would prefer to vst him, his is sited above the Welfare Hall ‘opposite the Old Cock on Crossgte. Pease keep your ideas pouring in! Footfall Analysis Update - to get an idea of the number of people coming to Otley town centre, the Chamber and the BID hhave been trialing Innovative and affordable footfall counters ‘outside two areas of the town one at Bondgate Bakery on Bondgate and another at The Ethical Jeweller on Market Street. These counters give data on how many people have passed these two shops. The monitors note the number of people walking past and at what times. From this indications are given ‘of which streets have steady footall, which streets are the ‘busiest on which days and of course overall footfall rate. Below is a summary of the initial trial which took place from 7th August to 4th September 2015. Following a presentation Of these findings at the last Chamber meeting, the BID board will be discussing the expansion of the trial.A further update willbe given at the BID meeting on 19th October eR een Some statistics so far include: ‘© Average visitor count per week 13,009 ‘© Monday — Thursday sees consistent footfall numbers of 1,800 ‘¢ Friday and Saturday are the busiest days where footall increases to 2,000 ‘© Sunday is the quietest day where foothall is around 1,200, except on Farmers Market Sunday when it peaks at 1,700 which is an increase of 42% ‘@ The streets are seeing 200 people per hour by lam, increasing to peak at 300 per hour between Iam — 2pm before dropping back to 200 per hour at 4pm ‘© School children have an impact which sees peak rebound at 3pm. Generally a more even spread of people on the streets chroughout the day during term time, But total visitors down 8% ‘© Dwell time is consistent at around 29 minutes (but take with a pinch of sale) ‘© The weather has been good during the trial period with only one day of persistent rain Visitor Report Week 39, 2015 - Mon 21 Sep to Sun 27 Sep Dally Visits Hourly Visits Cre ea key Tay‘Otley BID report - continued New - Otley Marketing Committee - as part of the BID's 5 year Business Plan there was a commitment to develop the ‘marketing of cur wonderful town.A key step for this happened in early September with the first meeting of the Marketing ‘Committee. The team includes two marketing specialists and representatives from Otley Town Council, Otley Chamber of Trade, Otley Town Partnership and Ouley BID. The group's ‘objective is to develop a consistent approach to the marketing ff Otley which results in an increase in footfall to our shops, businesses, events and surrounding attractions and countryside. Exciting plans ahead, bu they are still in theie very early stages so watch this space for more info, The Business Directory is Growing ~ Set to go live on Monday | 9th October! - Christmas is comingand the directory's getting fa, well to be more precise it is plumping up! ‘Ofthe 549 BID members,over 300 have hadtheir emailaddresses added into the directory. This activates a password businesses ‘must use to put information onto thelr directory page. When the directory is advertised to the public, people from all around the area and far beyond will nd Otley businesses through this sie. But f businesses have not filed in their pages they will only be promoting a blank space while others get the bucks, The sie will go live to the public on Monday 19th October 2015 so please spend 15 minutes filing in your page and please also speak to fellow businesses and encourage them to do the same Bigger Is better when it comes to online! If visitors to the site are Impressed they will continue to use ie and tell friends and family....the more people who Visit the site,the more prominent i will become. If everyone plays a part now the future benefies to Otley will be fantastic A New Mural for Bay Horse Court - Otley BID is seeking permission for a mural to be painted on 27 Manor Square (the side of For the Home) at the entrance to Bay Horse Court This will provide an attractive addition to the town and aise awareness of the 8th Century site which formerly included a corn mill.The proposed mural will make a pesitive contribution to the entrance way and the overall appearance of the town centre. James Davis of Studio 7 has prepared the artwork for the ‘mural, nd David Bamford Architects prepared the application for LCC approval. Mr Yaseen, whe has given permission for the ‘mural, owns the property CTE NS Neighbourhood Plan - Otley Town Council is currently ‘working towards producing the Neighbourhood Plan for future development in the town. The Neighbourhood Plan Steering Group is seeking views on employment opportunities and ‘employment land in Otley (Otley BID has arranged for a flyer to be sent to all BID levy payers to ensure they are encouraged to have a say. However, if you are reading this article we urge you fill in the online forms as soon as possible as responses are being collated in early October ‘The results of the survey will play an important role in developing Otley’s Neighbourhood Plan. It will only take 5 minutes to complete and all responses are strictly confidential. The link to the survey is: https:/www.surveymonkey.com/r/Otley. New Defibrillators in-situ -as previously reported, wo new life-saving defibrillators have been purchased by the BID and the Chamber of Trade. These have now been located outside the Fire Station and outside Cross Green Community Centre Ic is planned that staff will be trained fon how to use them in an attempt to restart the heart should someone hhavea heart attack. However.these are public defibrilacors thac can be used by people with little oF no training in the case of an emergency. A further 4.5 defibrillators have been agreed to be purchased by the Rotary and Otley Lions with a view to them being in situ by Christmas. Lili Waste Visiting Businesses - during Occober the team at Lili Waste will be out visiting businesses who have nor already contacted them regarding the consolidation of their waste collections. As an added incentive, Lili Waste are now charging ‘companies according to the weight of refuse they are asked to take away in the form of a‘pay as you weigh’ scheme. This new proposition is intended to send less rubbish to landfill, ensuring that the best waste and recycling options are available to our businesses For more information or a free no obligation quote please call (01482 966 001 and let them know that you are a member of the Otley BID. River Wharfe Developments - Otley BID will be attending ‘a meeting with the Environment Agency to discuss the potential ‘of developing the River Wharfe as a tourist attraction. The BID's aim will be to ensure the river can return to being a varied and attractive feature for OtleyOTLEY ECONOMIC BULLETIN A The Newsletter of Otley Chamber of Trade Presidents Note Iehas been a busy month of business for the Chamber of Trade and, if didn’ know any beter I would have been expecting the transfer ‘window to slam shut come the 30th September-To give you a flavour of ‘what we have been up to: Finalsing and appointing the winning contractor for Christmas “Trees. This winter will see a bumper 150 trees lt and proudly splayed above Otley businesses. Karan Twist Alan Sowden and “TimWilkinson who lead the Light Up Otley the committee have been working in partnership with che BID to ring a brighter and better dspiy tothe tow this year ‘Alicia Barber and I attended the fist Town Marketing meeting nd 26 | touched on in the September: Bulletin we are delighted to be representing our members in deving more customers to Otley. les great to see organisations within the town working together. Rachelle Atkin, working on behalf ofthe BID, has been contacting event organisers to extablih a network of communication going forward. Looking to the future all parties are keen to utilise the Visit Otley Facebook page to advertise ‘What's On in Otley’ The slr is to provide a single source of up-to-date information to visitors residents and businesses alike September's Chamber of Trade meeting provided an opportunity for Alan Sowden and Mel Metcalfe to share plans for the 2016 Otley Charity Calendar In particular | would like to thank Mel for all of her hard work in bringing this calendar together with fantastic images of our town. To chose businesses thac have sponsored and offered to sell the ealendar ~ chank you also. To those that have missed out... here's always next year! | was particularly proud to hear of so many Chamber members being mentioned by Mel when she was running through those that have offered to sponsor and sell the calendar with no mark up.This will help ensure all profits go to three local charities whist gaining, ‘maximum exposure for Otley all year round Foot counters have been referred to inthis Bulletin already and 4 lot of work has gone into securing the free tal.At our meeting | asked our retail members if they would be willing to anonymously IF your business has any interesting economic news, large or ‘small (exceptions or contractions,achievements, announcements, minor victories or anecdotes) or would like any rumour or concern investigation, please email wilkinson_tim@sky.com and Otley Chamber of Trade will do our best. Although by no means comprehensive, this newsletter is produced after reasonable direct research from a number of reliable sources and accordingly, this information is offered in ‘g00d faith and believed to be accurate and authentic. IFin doubt readers may like to rely on their own investigations. Previous editions are available by visiting the Otley Chamber of Trade website www.otleychamber.co.uk PRINTED BY PRINT CREW. wew.printerew.co.uk vt Pali [ot eT, share data in the form of transaction numbers and sales % increase ‘oF decreases to an approved third pary| appreciate this iz Sensitive information but | ary asking all of our towns recalrs if ‘they would be wiling to help by anonymously providing ust the ‘wo sets of weekly dita to an approved thied party ‘What isthe point of benchmarking? Put simply ie will help improve ‘our cown's economy. Ie will provide an opportunity to understand ‘whe works and what doesnt. An example is the 42% increase seen in footfall during a Sunday Farmers Market. With this knowledge ‘we ean put grenter promotion behind the event and encourage local retailers to pick up the passing trade Marketing will no doubt form an important part of our business _growh strategy So, has a Christmas Shopping marketing eampaign ‘worked? Should we promote one day a week fr late night shopping leading up to Christmas? Where does signage need improving! All these questions and many more can begin to be answered i we have the right information te hand. I'you ean help please email admin@otleychamber:co.uke Extended Sunday rading hours -The Chamber has responded to ‘the Government consultation and supported the devolution of powers toa local authority for example Leeds City Council, on ‘this issue. We have asked for a local consultation with a decision for local businesses concerning this matter. What is right for one region might not be right for another and we want to ensure afr decision i reached for Otley. | would lke to thank Mr Backhouse (or Chocolate Trev of Patiserie Viennoise as he is more fondly known) for bringing this to my atontion Yorkshire WeeldMonth was discussed at September’ meeting and whils everyone isin agreement thatthe flags look great, ‘would be nice to see more of our town's businestes partaking in ‘the Yorkshire theme. nal my time living in Yorkshire, the word “understated is not one | would ure to describe this marvellous ‘county So before you forget, open up your diary and pene in Yorkshire Day on the Ist August 2016, Make a note ro launch special offer on Yorkshire produce, decorate your shop window or simply introduce some more traditional Yorkshire dialect into your daly conversation with customers, Make your business stand out next year and help put Otley on the map! Finally the Chamber and BID have been working together to Increase the number of liter bins in the town, We are extremely proud of our town's appearance and our members who set high Standard with the presentation of their premises, Additonal ler bine andthe ongoing success of Oxley in Bloom gives residents and Visitors an added incentive to return and shop in he town ‘With all his happening the Chamber are aways looking for more volunteers to join the Executive Committee. you share our Interests and would like to find out more please contact me a¢ admin@oueychamberco.uk ‘Wishing you alla great October “Torn Hatley President romero emi