Anthony St.

Croix
Thornton Heath Greater London Surrey 07455766972 ason00@hotmail.com

Personal Statement
Managing various businesses and teams has equipped me with the technical competencies to
influence performance at your company. Utilising my passion for business development, key
marketing principals and management will add extra value to your workforce. My achievements
highlight the essential abilities and character necessary to consistently exceed your company
expectations i.e. leadership; analytical; an attentive communicator and results orientated. A balance of
experience and education has enabled me to translate effective business strategies into successful
action plans; critical to all business development, hence the desire to acquire a marketing or
managerial position with continued development; to progress to a Director post.

Achievements

Achieved company expectations on operations compliance on two occasions through annual

audit scores of 86% and 93%. The business was scored at 66% on arrival money shop
Doubled pledge book on arrival to business from 13K to 30K. Influenced loan revenue lines
on arrival to business to company expectations from 55%/43% to 72%/60% - money shop
Consistently each quarter achieved the highest top 5 sales out of 40 plus candidates i.e.
195% QTD performance - Halifax
Nominated for Halifax Bright Spark programme. The Bright Spark is responsible for
encouraging new ideas to increase the effectiveness of business operation and sales by
introducing alternative incentives and training methods to help motivate staff; improve working
conditions. Assisting management in managing organisational change i.e. Halifax & Lloyds
migration.
Awarded strong performer in mid year and annual reviews consistently Halifax
Sponsored by Lloyds Banking Group to achieve a certificate in Retail Banking Conduct of
Business (CertRBCB) - Halifax
Promoted to go on the Halifax Management Development Programme - Halifax
Received Halifax Service Extra Awards for improving business customer service results
(certificate) - Halifax
Achieved the branch bonus consistently by remaining competent to the FSA and ensuring my
team and I were competent in the sales process i.e. SQR 6 green sellers/8k annual bonus
Halifax
Secured investment from private investors for a new broadcasting company by successfully
pitching the need for the companies services and culture as well as developing a captivating
marketing campaign SONS Entertainment Ltd

Employment History
Feb 2014 Present
Sending Out New Signals Entertainment Ltd / Career Break London
I have spent time studying, travelling, as well as volunteering my expertise at a friends start up
business; SONS Entertainment Ltd. I used this opportunity to exercise my current skill set and
challenge myself in other areas of business development.

Marketing Strategist & Coordinator created; orchestrated and managed the companies
brand development; as well as its marketing campaign. Included creative thinking on

concepts for advertisements; branding; directing visuals; liaising with graphic designers and
editors (portfolio on request)

Product Development/Management Managing professional relationships with suppliers;

liaising with employees developing the product; managing quality control to ensure a quality
product was developed within a measured time frame.

Oct 2010 Feb 2014

Halifax plc- Banking Advisor/Acting Business Development Manager London &
Southampton
Employed by HBOS as a Banking Advisor and was later nominated to go on the Management
Development Programme. The nature of my role was to build long lasting enduring relationships with
each client that visited the business; identifying their needs and selling to those needs whilst
remaining compliant and competent with the regulated sales process. To ensure my team of Banking
Advisors were effective at building lasting relationships and customer retention, through training and
development that improved business sales and service objectives. To analyse strengths and
weaknesses in the businesses/team and create performance plans to grow the business further.

Branch Management Daily security checks for opening and closing branch; Daily purpose
meetings with team coherent with business objectives and procedural changes; managing
customer complaints re instating consumer confidence with excellent customer service and
people engagement. Handling Bereavement cases of deceased clients people engagement
Business Development Coaching and Training staff arranging, delivering workshops;
performance management recording and measuring employee development, creating
SMART action plans.
Banking Advisor - Sales focused; target orientated; FCA regulated client-facing role.
Involved selling a variety of financial products to different types of clientele. Assessing
financial needs and deepening client relations. Client management. I.e. scheduled calls for
product updates. Managing client accounts and paperwork. I.e. problem solving and creating
financial solutions for clients in financial hardship, reviewing all financial products ensuring
they are best suited to the clients ever changing circumstances.

Aug 2008 July 2010

Instant Cash Loans Ltd (The Money Shop) Branch Manager London
The nature of my role was to make it easy and convenient for our customers to access cash through a
friendly service as well as growing and developing the business.

Using a clear and rational thought process in assessing data to understand and evaluate course of
action Reviewing P & L accounts and take corrective action to meet operating targets whilst
identifying problems, obstacles or opportunities
Responsible for Local Area Marketing activities Seek new business opportunities to meet Support
Centre marketing plans
Contribute to the achievement of all financial targets Understand Key Performance Indicators and
Operating Profit in order to rectify any deficits
Establish direction for the team and gain commitment to team/company goals through effective
team building and motivation methods

July 2006 October 2007

Footlocker- Assistant Manager/Branch Manager London
I began working in Footlocker part time whilst studying. I then progressed to Branch Manager
Managing stock and financial resources; team building; branch chorography

Customer service; security; sales management

Professional Qualifications
CPD Digital Marketing Distinction Portfolio
Core modules: Google Analytics, Search Engine Optimisation, Web Design & HTML, Google
Adwords, Affiliate Marketing, Social Marketing and Online Reputation Management
Retail Banking Conduct of Business (CertRBCB)
Core modules: Sales Process, Making Credit Decisions, FCA regulation, Legal Concepts

Key Skills
Technical
IT Skills Word, PowerPoint, Outlook Management and Excel
French Write and Speak GCSE level
Managing Financial Resources/ Client Accounts - certificate in Retail Banking Conduct of Business
(CertRBCB). FCA, Data Protection, Money Laundering. Analysing and Evaluating P&L/Balance
Sheets to measure business performance
Sales Focus & Management Neuro Linguistic Programming (NLP) completed a course in NLP for
personal development. Has proven useful in helping me achieve desired outcomes.
Copywriting Creative writing for digital advertisements and a website for a start up company.
Practised copywriting at university
Proficient Videographer Creative thinking on story boards and concepts, directing/ filming visuals
for advertisements, PR and social media campaigns
Basic HTML coding for effective Web Design
Google Adwords Management of Pay Per Click campaigns
Google Analytics Can analyse website traffic and make necessary implementations to marketing
campaigns
SEO Proficient in creating and project managing unique online content for marketing campaigns,
implementing keywords through competitor analysis to grow SEO
Personal
Communication - Excellent report writing, listening and presentation skills. I.e. at the money shop I
delivered & orchestrated marketing presentations to local businesses about the financial products
available.
Excellent organisational skills to coordinate and at times manage multiple objectives .This was
done at Halifax where there were multiple daily objectives including operations and performance
management.
Leadership I maintained sound relationships with all staff and understood their individual learning
styles, strengths and weaknesses so development was more effective. i.e. at Halifax I increased
AATs & insurance sales through successful coaching; staff development; delivering workshops and
action plans
Accountability Driven to achieve timely performance goals and objectives. Set an expectation and
lead by example i.e. at Halifax achieved 195% sales
Decisiveness and Problem Solving at the money shop the root cause of debt was due to staff
incompetence. I put measured development plans in place to up skill staff

Education and Qualifications

2016

Southampton University
BSc Marketing (Hons) 2:1 (Expected)
Core Modules: Electronic Marketing; Effective Marketing Communications; Project
Management; Business Consultancy; Strategic Marketing Management; International
Marketing; CRM and Stakeholder Marketing

2012

Middlesex University - London

FDa Business with Management: Merit Portfolio 240 UCAS points
Core Modules: Effective Manager; Employer Placement Consultancy (Management);

HR Management; Operations Management; Managing Financial Resources

2006

Nescot College - Epsom

BTEC National Diploma Music Technology & Business: Distinction Portfolio 300 UCAS points

2003

The John Fisher School - Purley

11 GCSEs
1 - A* 7- As 1 B

2 Cs including English; Maths; Biology; Chemistry

Hobbies & Interests

Travel Inspired to explore new cultures; food and communities

5 a - side & Gym Enjoy exercising and achieving health goals; sport competition & nutrition
Cinema & Music Movie & Music fanatic; old and new cinema/art; cultural/indie/electric music
Business Literature Keen interest in reading books and articles related to Entrepreneurship,
Leadership and Personal Development. Currently reading Lateral Thinking by E. De Bono

References
Available on request