ROYAL BUSINESS COLLEGE ,TE PUKE

PUBLIC RELATIONS

MAR 8087

Submitted To:
Margie Garcia
Kaur
Student Id
Date

submitted by:
Lakhwinder
A7394
22 April 2015

INTRODUCTION
Cadbury is the most obvious organization in the chocolate making or generation
in Birmingham in 1824. Cadbury Confectionery Ltd is the greater part driving
performer in chocolate confectionery in New Zealand. Cadbury is a make with a
broadened history in New Zealand and an over the top guarantee to creation
everyone thinks lively. Cadbury is a confectionery organization claimed by
Kraft Foods. Cadbury make chocolate in an alternate routes for instance
chocolate bars, cakes and frozen yogurt. As Cadbury is a leading Global
Confectionary with a outstanding profilto of Chocolate, Gum & Candy Brands.
Cadbury is selling their products in almost every country around the world.Its
one purpose to capture the spirit of what they are trying to achieve as a
business.
Cadbury aims are simple these are to improve the quality of their chocolate, its
target market is all age groups. From then onwards Cadbury is doing well and
gaining the attractions of the customers.
As an oil, palm oil in itself is not bad that is used in Cadbury choclate. The
problem with palm oil is when rainforests are destroyed to grow the oil palm
plant to produce it. Unfortunately, while palm oil can be planted on land that is
not forested.