ANOVA Test

Significant variance between the experience of retailers and retailer can influence the
buying behavior of customer

Sales Experience of
the retailer
Less than 5 Months

Retailer can influence the buying behavior

of customer
Strongl
y
No
Strongl agre Disagre disagre opinio
y agree
e
e
e
n
5
8
4
1
3

Total

21

5 to 12 Months

10

24

Above 12 Months

11

20

10

50

Total

Source of
Variation
Between
Columns
Between Rows
Residual of
error
Total

F-ratio
7.44

5% F-limit

(5-1) = 4

Mean
Square
14.50

41.73

(3-1) =2

20.87

10.70

4.46

15.60

4x2=8

18.16667

115.33

(5 x 3)-1 = 14

SS
58.00

d.f.

3.84

The above table shows that the calculated value of F is 7.44 which is higher than the table
value of 3.84 at 5% with d.f. being (4,8) for between columns i.e. retailer can influence the
buying behavior of customer and the calculated value of F is 10.70 which is higher than the table
value 4.46 with d.f. being 2,8) between rows i.e. experience of retailers. Hence it is concluded
that there is a significant variance between the sales experience of retailer and retailer can
influence the buying behaviour of customers.