Sometimes, the problem isnt so much assimilating data as
making sure it doesnt limit your thinking. When, for
example, Monster found itself facing new, aggressive competitors and noticed cash-rich Google looming on the horizon, its executives recognized that they had to prepare for a changed world. To bring structure to a potentially limitless conversation about possible futures, Monsters executives employed a technique called war-gaminga refinement of scenario planning that plots competitors likely moves and countermoves, given specific changes in the strategic environment.