A.M.D.

English Persuasion Rubric

A

Viewpoint/goa Inviting and engaging Provokes interest

introduction.
l stated
The viewpoint/goal
stated powerfully
Creates a high level of
interest.
Some arguments
Arguments/Ev At least 3 strong
arguments supported
are solid and
idences
by logical & factual
some weak.
evidence.
Sophisticated level of
evidence.

Emotive
Language

Attention to
audience

Overall
application

Demonstrates great
Demonstrates
knowledge and ability
ability of using
in using emotive
emotive
language to
language.
persuade.
Great thought has gone
into selecting an
appropriate audience.

Powerful example
of persuasion.
Demonstrated great
knowledge and
ability in applying
all the aspects.

States a general
viewpoint and goal

Lists 3 distinct and

different

Limited use of emotive

language.

Appropriate audience
for selected issue.

Applied all
learnings.
Letter is persuasive

Comments

Name _____________________
Topic
___________________________________________

Personal
opinion not
stated.
Minimal or no
reference to
the issue.
Arguments
and
evidences
not clear.
Repetition
Less than 3
arguments.
Not used

Used an
inappropriate
audience
No evidence
of any
audience
No
persuasive
techniques
demonstrate
d.