Cost Plus Pricing

Projected sales of Tronn servers

Projected number of PESA instal
Cost of PESA per installation
$
Total cost of Atlantic Bundle
$
30% mark-up
$
$
Final price of Atlantic Bundle

Equivalent with
Price
Total price

Equivalent with
Price of server
Electricity
Cost of software license
Total cost
Savings by using Atlantic
50% of share
Final price

Remarks
21180
10590
188.86
1,726.86
518.06
2,244.91

(50% of 21180)
($2.000.000/10590)
($1538 + $188.86)
(30% x $1726.86)
($1726.86 + $518.06)

Competitin Based Pricing

Atlantic Bundle
2
$
3,400
$
6,800

Ontario's Zink
4
1,700
6,800

$
$

Value in Use Based Pricing

Atlantic Bundle
Ontario's Zink
2
4
$
4,000 $
6,800
$
500 $
1,000
$
1,500 $
3,000
$
6,000 $
10,800
$
4,800 $
$
2,400 $
$
6,400 $
6,800

g
Remarks

$250 per server

$750 per server
(10800-6000)
(50% savings)
(price of server + 50% share