HISTORY OF MOTHER DAIRY

Mother dairy was set up in 1974 under the operation flood programming. It
is know a wholly owned company of the National Dairy Development Board
(NDDB). Mother markets and sells dairy products under the mother dairy
brand like liquid milk, dahi, ice cream, cheese and butter. It is one of the
largest liquid plant in Asia.

Completely automate all function of the milk processing area ensures high
quality, reliability, and safety. Mother Dairy sources its entire requirement
of liquid milk from dairy cooperatives. Similarly, Mother Dairy sources
fruits and vegetables from farmers/growers associations.

Mother Dairy markets approximately 2.8 million liters of milk daily in the
markets of Delhi, Mumbai, Saurashtra and Hyderabad. Mother Dairy Milk
has a market share of 66% in the branded sector in Delhi where it sells 2.3
million liters of milk daily and undertakes its marketing operations through
around 14,000 retail outlets and 845 exclusive outlets of Mother Dairy
 PROCESSING OF MILK

At mother dairy, processing of milk is done through state of art

microprocessor technology which integrates and completely automates all
function of milk processing and ensures high product quality, reliability, and
safety. The various stages of milk processing are :

Clarification

• The chilled milk from the silos goes to the clarifier after pre-
heating. The clarifier spins the milk at very high speed, removing all
dust particles that are invisible to the naked eye.

Standardization

• Milk from different breeds of cows and buffaloes varies in its

composition. Hence, to make milk uniform in composition, it is
standardized by raising or lowering its fat and SNF percentage to a
desired level. So as to deliver the milk to consumers as per prescribed
PFA norms.

Homogenization

• In this process, the milk is subjected to a very high pressure due

to a very high pressure due to which the large globules present in milk
are broken down into tiny droplets. The milk fat gets evenly destribuled
and milk appears whiler . Milk is homogenized for consumers. Who do
not like creamy layer on top. Homogenization improves palatability of
milk.
Pasteurization

• In this process. The milk heated at 720C for 15 seconds and then
is rapidly cooled down to 40C this process kills all the pathogenic
bacteria present in the milk making milk sale for consumption
Pasteurization unlike boiling does not affect the nutritive value of the
milk.
• Pasteurization, named after French Scientist Louis Pasteur who
invented the process was first applied to milk by dr. soxhiet of
Germany.

FORTIFICATION WITH VITAMIN ‘A’

Homogenized toned milk during processing is fortified with Vitamin ‘A’

The deficiency of vitamin ‘A’ can lead to night blindness and skin horning.

After processing. Milk is dispatched in hygienic & sterile milk tankers or

packed in high grade material and transported under cold chain to your
nearest milk booth. Everyday, as part of quality assurance process, milk
Samples are collected from milk shops randomly and are tested.

The above processes help us in maintaining our stringent quality standards

in order to ensure that the milk you get is fresh, pure and healthy.

MILK AVAILABILITY

Mother dairy ensures milk availability across all the retail outlets through a
control room set up at the dairy premises. The control room is very vital
for efficient distribution of milk to all the retail outlets. It organizes,
distribution routes so that shops do not run out of milk.
Each milk tanker is fitted with a wireless set. As soon as the person in the
control room learns that a shop is running out of milk, he contacts the
tanker nearest to the shop on wireless which, then delivers the milk to the
shop.
PACKAGED MILK

Packaging of milk has undergone remarkable innovations in the past few

decades. Tamer proof, hygienic and labeled pouches/packs have replaced
the traditional bottle. These innovative methods of packaging milk have
rendered it free from adulteration and tampering. This has enabled us to
provide consumers with different variants of milk labeled and color coded
to their requirement.

CARE FOR THE ENVIRONMENT

Mother dairy not only takes care of people’s health by providing good
quality milk & milk products but also cares a lot for the environment.

• Solar Panels

In an effort to conserve fuel, Mother dairy utilizes the abundant solar

energy to preheat the water going into the boilers. This also minimizes the
pollution caused by burning of fuels like coal, oil, etc.

• Rainwater Harvesting

For maintaining ground water level, Mother dairy has installed rainwater
harvesting plant in the dairy premises.

• Effluent Treatment Plant

The water used for cleaning equipment and tankers is treated at the effluent
treatment plant in the dairy before being discharged into the sewage
system.
DAIRY DIVERSIFIES

In 1994 mother dairy started diversifying by marketing ice-Cream through

its milk shops, fruit & vegetable shops, select retail outlets and pushcarts.
Mother dairy offers a range of delicious flavours of ice-Creams to
consumers at very competitive prices.
In order to cater to the diversified need of the consumers, Mother dairy has
also launched other dairy products like Flavoured milk, Dahi, Lassi, mishti
doi, Ghee, butter, cheese, Dairy Whitener, chach, etc. and many more are
in the offing.

ONE GLASS OF MILK INCLUDES

One 200 ml glass of milk provides power-pack of nutrients a child needs

daily. Here’s how a glass of milk fulfills daily requirement of nutrients in
percentage terms.

35
% PROTEIN VITAMIN B12 100 %

0.9 13
% VITAMIN A VITAMIN B6 %
11 56
% VITAMIN E PHOSPHOROUS %
46 19
% VITAMIN B2 MAGNESIUM %
17 28
% NIACIN POTASSIUM %
55 12
% CALCIUM ZINC %
 Products

• Milk

Bulk vended token milk | Full Cream | Standardised | Toned | Double Toned
| Skimmed Milk| cow Milk

• Ice Creams

Chillz Chillz Bars | Bars | Treats | Chillz Cones Mother Dairy Ice Creams
Lic Lolleez | Cool Buddies | Smily | Cassatta | Kulfi | Cups Sundae Magic |
Fruit Classics | Dietz | Bricks

• Ghee

• Butter

• Dahi

• Lassi

• Flavoured Milk

• Dairy Whitener
Milk
Since 1974, millions of consumers in Delhi have been waking up to the
Freshness of Mother Dairy milk. Mother Dairy has established itself as an
integral part of their lives, be it in terms of providing pure, wholesome milk
or rich, delicious milk products.

The drop logo, used by cooperatives across the country is a symbol of purity
and freshness, qualities which Mother Dairy over the years has come to be
closely associated with.

Available at a store nearest to you- be it your local kirana store, the largest
supermarkets in the city or their very own exclusive milk shops.Is it any
wonder that Mother Dairy today enjoys almost 75% of the market share for
branded milk in Delhi and more importantly that special place in every
Delhites life.

Ice Creams

Real milk. Abundant toppings. And an utterly delectable taste. That's the
secret of Mother Dairy's fascinating range of rich and creamy ice creams - a
lip-smacking array of ice candies, milk lollies, bars, cones, real fruit ice
creams, Sundaes, low fat desserts and take-home packs.

Mother Dairy ice creams are now being enjoyed across the markets of Delhi/
NCR, Mumbai, Kolkata, Punjab, Rajasthan, UP & Uttaranchal.
SALES UNPASTEURISED MILK
The sales Unpasteurised milk process starts right in the
many villages where the local dairy cooperatives sell their
unpasteurised milk straight to consumers from the cooling
tank. In the towns, other dairy farmers sell their milk direct
to the consumer. In all, 44% of Indian milk production is
sold unpasteurised to consumers in this way.

The remaining milk is transported from the village co-

operatives to the co-operative milk-processing industry,
which is organised at state level. These businesses make
pasteurised milk and other consumer products from the milk
delivered to them.

The number two business, the Mother Dairy cooperative

based in New Delhi, recorded a turnover in the 2003/04
financial year of almost EUR 150 million. All dairy co-
operatives have their own sales channels for packaged and
loose pasteurised milk and other dairy products.

Mother Dairy’s turnover has been growing at the rate of

20% (CAGR) over the last 3 years and is expected to exceed
Rs. 2700 crores by end ’07-’08. Mother Dairy plans to
achieve a turnover of $1 billion USD by end of 2009.

Mother Dairy is a unique set up which has the best of both

the worlds. Like any other private sector entity, it enjoys the
freedom to appoint the requisite professional talent in key
positions and to take decisions with the flexibility and speed
that is required in an increasingly competitive market. It
also gives employees the satisfaction that their work touches
the lives of millions of farmers and aims to enhance the
economic status of our rural population.
Mother Dairy has a diverse and welcoming workplace where
in values of trust, transparency, unquestionable commitment
to quality, single-minded focus on excellence and respect for
the individual are simply a way of life. We are forging ahead
in the market to tap the limitless potential that lies there. To
achieve our vision, we are always looking out for dynamic
talented professional’s who have:

• The ability to take initiatives and drive things

• Are ambitious and self starters
• Love challenges and have a passion to excel
• The capability to initiate, lead and manage change in a
highly diverse and challenging environment

If you feel that this opportunity excites you and you want to
be a part of the team leading this revolution, then please
send us your details in the Application Form. The
requirements keep changing as we forge ahead, so do keep
yourself posted on the new developments at Mother Dairy.