Documente Academic
Documente Profesional
Documente Cultură
Basic Information
Full Name: Zohabe Bakali
Title of Project: University of Cincinnati Undergraduate Consumer Behavior
Thematic Area(s): Research, Creativity
Expected Start Date: January 10, 2015
Expected End Date: April 10, 2015
GUIDELINES
1. Proposal submission timeline: Proposals should be submitted at least one month prior to the expected
start date of the experience. International experiences require at least two months notice. Contact your
honors advisor immediately for any exceptions.
2. Proposal length: While the quality of the proposal is most important, strong proposals are typically 3-4
pages single-spaced.
3. Proposal format: Please maintain the proposal format (e.g. headers, layout)
4. Time commitment: Experiences should consist of at least 75-90 hours of preparation, execution, and
reflection. This is approximately equivalent to the commitment of honors seminars and pre-approved
experiences.
1. Abstract
I will be conducting empirical research on the consumer behavior of college students at UC and analyzing it in order to
come up with general rules to help students budget money more wisely. This idea is inspired by the Nobel Prize recipient
from Princeton University for conducting empirical research on the spending habits of those in poverty to be able to create
policy to improve the quality of life for the underprivileged. This experience is meaningful because it directly relates to
me as I am also a college student and will let me see my spending habits and how they can be improved. It also allows me
to help my peers who are all on the same journey to complete their education. My goals for this research project are to
find existing trends and general habits among my demographic and be able to work with the Lindner College of Business
to create general guidelines for college spending.
The timeline is as follows:
January: Create survey and verify with business professors to get it running in the SONA lab
February: Market the survey to students to have as many take it as possible and work with professors to have their classes
take it as well. Analyze data and note for trends as submissions continue.
March 1 March 15: Set up booths for experimentation that see how college students are loyal towards branding and
school products as well as see how well targeted marketing techniques lure students in to make purchases.
March 15 March 31: Analyze overall data from surveys and experiments.
April 1 April 10: Look at patterns and work with the College of Business to determine solutions and possible general
rules that would help all students.
Advisor Feedback
Must Include:
Required Revisions:
Effective:
2. Experience Advisor
Experience advisor: Jane Sojka
Email: sojkaje@ucmail.uc.edu
I chose Professor Sojka as my experience advisor because she was my marketing professor and was also one of my
favorites. I know that her expertise would definitely help me successfully complete my research and she is a pleasure to
work with. I plan to receive feedback from Dr. Sojka on my procedure and planning as well as assistance on data
collection and interpretation as those were concepts also taught in her class.
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Advisor Feedback
Must Include:
Required Revisions:
Effective:
Advisor Feedback
Must Include:
Required Revisions:
Effective:
Advisor Feedback
4
acMust Include:
Required Revisions:
Effective:
5. On-going Reflection
My method for an ongoing reflection would also supplement my research. I will keep a journal where I record my
procedures and decision making processes so that I can not only reflect, but also see my method of trial and error in
creating my experiments. I will also post a blog about the whole process after my project is completed that will describe
the results that I got and how I obtained them as well as the entire process. The topics of my reflection will include what I
did and how I did it, my successes and errors, the accuracy of my data and possible discrepancies, and possible
improvements I can make.
Advisor Feedback
Must Include:
Required Revisions:
Effective:
Advisor Feedback
Must Include:
At least one method to actively share takeaways/learning from the experience
A specific audience and why the audience
was selected
Required Revisions:
Effective:
Advisor Feedback
Notes:
Detailed budget of expenditures with
sources to justify budget estimates
*Indicates the number of hours per week
and number of weeks of participation
Required Revisions:
Effective:
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THEMATIC AREA LEARNING OUTCOMES
Learning Outcomes for the Community Engagement Thematic Area:
By engaging in this thematic area, you will make progress towards learning how to
Discover new techniques to gain knowledge, consider options, make new connections,
and ask questions.
Explore a new creative competency/medium or seek new ways to engage an existing
competency/medium.
Understand and optimize the use of people, technology, physical resources or community
in a creative process.
Articulate the broader significance of a creative project and the value of its contributions.
Develop practical travel skills that promote safe, stimulating, and productive travel
throughout your life.
Summarize the interconnectedness of geography, history, cultural traits and world issues.
Articulate the interdependence of professional fields to address current and impending
global issues such as technology, the environment, human rights, or politics.
Demonstrate an understanding of cultural diversity by acknowledging the impact of their
own identity and the experience of social norms, customs, or beliefs that are different
from their own.
Demonstrate a sense of empathy, respect, and appreciation for others to build meaningful
cross-cultural collaborations toward mutual growth and prosperity.
Formulate and manage a shared vision and develop goals towards its achievement.
Motivate and collaborate effectively with others towards completion of shared projects or
goals.
Develop strategies to identify and respond to challenges and obstacles.
Identify personal strengths and areas of growth and evaluate opportunities to maximize
skills and abilities.
Synthesize the current trends related to a specific issue or field and evaluate how
thought-leaders are currently addressing them.
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By engaging in this thematic area, you will make progress towards learning how to
Demonstrate the ability to locate, interpret, and critically evaluate primary sources
appropriate to field.
Identify and apply appropriate methods to collect and organize data for analysis.
Analyze and interpret the meaning of results.
Produce dissemination appropriate to the field in order to share the results or impact
of the research.
Articulate the broader significance of the research project and its relationship to other
fields, research and ideas.