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Background information
Multinational tech corporation
specialized in products, software, and
game development.
Founded in 1975
Developed the Windows Operating
System, Bing, and Zune Music Player
Purpose of Research
To discover why Microsoft Windows Phone
sales are not competitive with leading
brands in the smartphone market.
Qualitative Research
Extreme brand loyalty to Apple
o
o
o
Qualitative Research
Lack of compatible operating system on
Windows Phone
o
Qualitative Research
Switching to competing smartphone is
unlikely
o
Qualitative Research
People Who Use Android/Windows
Phones Focus on Customization & Tech
o My boyfriend had a Windows Phone
and literally bought four of them even
after they kept breaking. He was so
loyal to using a Windows Phone.
Qualitative Research
Apps are a Driving Factor in Using
Smartphone
o I would literally be nowhere without
Google Maps.
o Snapchat and Instagram are my
favorite apps.
Survey Report
Conducted 125 paper surveys
Asked people on the street, friends and
family, coworkers etc.
More in depth questions about the
Microsoft Phone
Quantitative Research
Gained insight on why surveyors didn't
like the Microsoft phone
Asked people who had or used to have a
Microsoft Phone the survey questions
Analysis
Likes
Dislikes
Interests in Purchasing
$$
Purchase Time
Repeat Purchase
Camera Quality
High Storage
Easy to Use
Durability
Sleek Design
100 Points
Appendix
Usage
Technology
Appendix
Appendix
Appendix
Appendix
Appendix
Appendix
Appendix
Appendix
Appendix
Appendix
Appendix
Cited Sources
Clark, Jeff. "Challenges Facing Microsoft." The Data Center Journal.
N.p., 10 Sept. 2010. Web. 09 June 2015.
Huddleston, Tom. "Microsofts Profits Dip despite Strong Cloud,
Phone sales." Fortune. Fortune Magazine, 26 Jan. 2015. Web. 09 June
2015.
Hughes, Adrian Kingsley. "Five Challenges Facing Microsoft in 2015 3 Page 3 | ZDNet." ZDNet. ZDNet, 15 Dec. 2014. Web. 09 June
2015.
Rettinger, Jonathan. "Microsoft's 4 Biggest Problems." The Huffington
Post. TheHuffingtonPost.com, 10 Oct. 2014. Web. 09 June 2015.
Rivlin, Gary. "The Problem with Microsoft..." Fortune Magazine. Fortune,
29 Mar. 2011. Web. 09 June 2015.