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Communication Plan
Dave Fuller
CUR/560
Dr. Gregory Dlabach
November 9, 2015
Communication Plan
Volkswagen
With the recent crisis at Volkswagen, changes have been identified that
will need to be implemented if the organization is to survive and be
successful. This communication plan is provided to help manange
communication about these changes and will include the following
elements
Communication Plan
Volkswagen
Two areas of the organization have been identified for change in order to regain this
trust and move the organization towards being profitable in the future.
These two areas are moving the organization to a culture of ethics, and increasing
effective communication throughout the organization.
Change in Volkswagen
Launching the plan
Provide a link with change to the goals and overall strategy of the organization
Share success stories and prepare organization for the next change
Change in Volkswagen
Technology
Change in Volkswagen
Testing for Effectiveness
Change in Volkswagen
Generating Feedback
Change in Volkswagen
Addressing the Negative
Change in Volkswagen
Affecting Change
Provide employees with the step by step process involved in the change
Change in Volkswagen
References