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Jimmy Fallon
Jimmy Kimmel
of Fallon
viewers a
re
married
TV shows:
NCIS and The Voice
DIGITAL
28% Protestant
37% Protestant
18% Catholic
29% Catholic
30% Atheist
TV shows:
Shark Tank and The Bachelorette
Alcohol of choice: Beer (16%) and wine (10%)
41% Protestant
Attend church at least
a few times a month
14% Atheist
DIGITAL
28% Catholic
16% Atheist
DIGITAL
59%
57%
54%
48%
46%
Under 35
Under 35
Under 35
Under 35
Under 35
63%
Trevor
NOA H
Over 35
56%
57%
Seth
MEYERS
Over 35
56%
54%
James
CORDEN
Over 35
54%
49%
Larry
WILMORE
Over 35
46%
58%
Conan
OBR IEN
Over 35
38%
On personality measures,
Fallon holds the broadest appeal,
outperforming Kimmel and Colbert
on attributes related to likability
and credibility. Pollsters asked for
responses to specific words.
COLBERT
FALLON
KIMMEL
have
a beer
ith
OPINIONATED
AUTHENTIC
COOL DUDE
go on
a date
ith
PARTY ANIMAL
22% COLBERT
47% FALLON
30% KIMMEL
23% COLBERT
51% FALLON
26% KIMMEL
Hillary Clinton
40 44 46
%
%
%
Colbert Fallon Kimmel
Bernie Sanders
Donald Trump
49 39 36
Ben Carson
22 29 30
%
%
%
Colbert Fallon Kimmel
%
%
%
Colbert Fallon Kimmel
Jeb Bush
16 20 18
12 13 13
%
%
%
Colbert Fallon Kimmel
%
%
%
Colbert Fallon Kimmel
On the issues:
While Colbert and
Kimmel viewers
lean toward
opposite ends of
the political
spectrum, Fallon
bridges the
divide and
captures swing
voters. All
viewers want legal
marijuana and
marriage equality.
28%
12 11
%
%
%
Colbert Fallon Kimmel
So
skew Democrat, but Kimmels viewers are the most likely to be divided
If the election for president
took place today, and
Donald Trump was the
Republican candidate and
Hillary Clinton was the
Democratic candidate, for
whom would you vote?
Carly Fiorina
HOST
IN YOUR OPINION, IS
DONALD TRUMP
72%
COLBERT
44%
48%
56%
FALLON
41%
52%
KIMMEL
MORE QUALIFIED
TO BE THE
PRESIDENT OF
THE UNITED
STATES OR A HOST
59%
ALL
PREZ
TALK SHOW?
Support or
Oppose?
The
Hosts
73%
Colbert
Support
Fallon
66%
Support
Kimmel
65%
Support
Legalizing marijuana
26%
Oppose
34%
Oppose
35%
Oppose
76%
Support
61%
Support
52%
Support
Legalizing same-sex
marriage
24%
Oppose
39%
Oppose
48%
Oppose
78%
Support
63%
Support
59%
Support
22%
42%
Oppose
Support
37%
Oppose
41%
Oppose
57%
Support
66%
Support
Increasing taxes
on the top 2%
58%
Oppose
43%
Oppose
34%
Oppose
81%
Support
63%
Support
57%
Support
19%
Oppose
37%
Oppose
43%
Oppose
The former big three, Jay Leno, David Letterman and Jon Stewart, largely have passed the baton to Fallon, though Colbert
(not Daily Show host Trevor Noah) has picked up a big chunk of Stewart fans. Heres where viewers say they went
Fallon
Kimmel
Colbert
Noah
LENO viewers
Meyers
Corden
Wilmore
LETTERMAN viewers
12%
1%
1%
3%
4%
4%
5%
OBrien
52%
STEWART viewers
7%
4%
3%
2%
9%
3%
15%
50%
5%
23%
9%
6%
3%
17%
16%
or
16%
29%
?
or
And
HAS INFLUENCE. VIEWERS
WERE ASKED, DO THE SHOWS
AFFECT
18-34
35-49
50-65
ALL
2010
2015
% Kimmel
% Colbert
% OBrien
% Noah
%
Fallon
% Meyers
% Wilmore
% Corden
YES!
NO.
One glaring change from 2010 is the absence of a female host in late-night (Chelsea Handler
exited E! in 2014 and will launch on Netflix in 2016). Pollsters asked respondents which woman
theyd like to see host a show; the size of the names below reflect their answers.