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Company Overview 1
1
Chapter-1
Introduction
Not only is the passenger car, even into the heavy vehicle segment TATA is the
only sole leader in India. TATA has created its brand value not only in India but
even outside India it has created its brand by acquiring Jaguar-Land Rover,
Corus Steel during 2007-08. TATA has been named among top 10 brand
companies by Fortune Magazine in the year 2008. It has got into top 100
companies in the survey of Standard & Poor Mody’s research in the year 2008.
Being into most valued brand in world the consumer satisfaction to its
customers is very important for TATAS and thus they are continuously working
into this area where their objective is to provide best products with full value of
the money of their customers. The TATA INDICA VISTA has been one of
those products you just cannot ignore. While it got media coverage around the
world, the reactions, though mixed, flowed easily. On the one hand there has
been pride in the “World’s mid size small car” tag, as a great achievement for
Indian industry. The “World’s mid size small Car” tag has been well received
with the hope that a whole new category of people can look to buy a car now.
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STUDY OF THE INDUSTRY
a) Historical Background
“In India there are 100 people per vehicle, while this figure is 82 in China.
It is expected that Indian automobile industry will achieve mass motorization
status by 2014”.
Since the first car rolled out on the streets of Mumbai (then Bombay) in
1898, the Automobile Industry of India has come a long way. During its early
stages the auto industry was overlooked by the then Government and the
policies were also not favorable. The liberalization policy and various tax reliefs
by the Govt. of India in recent years has made remarkable impacts on Indian
Automobile Industry. Indian auto industry, which is currently growing at the
pace of around 18 % per annum, has become a hot destination for global auto
players like Volvo, General Motors and Ford. A well developed transportation
system plays a key role in the development of an economy, and India is no
exception to it. With the growth of transportation system the Automotive
Industry of India is also growing at rapid speed, occupying an important place
on the 'canvas' of Indian economy.
• The first automobile in India rolled in 1897 in Bombay.
• India is being recognized as potential emerging auto market.
• Foreign players are adding to their investments in Indian auto industry.
• Unlike the USA, the Indian passenger vehicle market is dominated by
cars (79%).
• Tata Motors dominates over 60% of the Indian commercial vehicle
market.
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b) Current Scenario
The growth of the Indian middle class along with the growth of the economy
over the past few years has attracted global auto majors to the Indian market.
Moreover, India provides trained manpower at competitive costs making India a
favoured global manufacturing hub. The attractiveness of the Indian markets on
one hand and the stagnation of the auto sector in markets such as Europe, US
and Japan on the other have resulted in shifting of new capacities and flow of
capital to the Indian automobile industry. According to the International
Yearbook of Industrial Statistics 2008 released by United Nations Industrial
Development Organisation (UNIDO), India ranks 12th in the list of the world’s
top 15 automakers.
vehicle Tata Indica, Tata Motors has its manufacturing base in Jamshedpur,
Lucknow, Pune and Singur. The OICA ranked it as the world's 21st largest
Tata Motors was established in 1945, when the company began making
trains. Tata Motors was first listed on the NYSE in 2004. Tata Motors gained
Rs. 320 billion during 2001-2006 which was among the top 10 corporate profits
in India. In 2004 it also bought Daewoo's truck manufacturing unit, now known
the company. On 10 January 2008, Tata Motors launched their much awaited
Tata Nano, noted for its Rs 100,000 price-tag, at Auto Expo 2008 in Pragati
Maidan, Delhi.
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Purpose
At the Tata Group our purpose is to improve the quality of life of the
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Five core values:-
These values continue to direct the Group's growth and businesses. The five
humanity for our colleagues and customers around the world, and always
standards in our day-to-day work and in the quality of the goods and
services we provide.
Unity: We must work cohesively with our colleagues across the Group and
with our customers and partners around the world, building strong
ensuring that what comes from the people goes back to the people many
times over.
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The Tata Group has some of India's most famous personalities from
the sports and entertainment fields endorsing its products and services, and
been a brand ambassador for the Tata Group since 2002. The Group was
2. Sourav Ganguly and Irfan Pathan:- The old warhorse and the
young tearaway have been supporting the Tata Indicom brand. Ganguly
3. Sania Mirza: The new kid on the tennis block has been making
waves in the women's game with her power and ebullience. Mirza, who
broke into the ATP top 100 in 2005, is a brand ambassador for Tata Tea.
the young brigade that has been transforming the way India plays the
Shah has been endorsing a range of insurance products from the Tata AIG
stable.
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6. Aamir Khan: To promote its watches, Titan has cast this
style-conscious [brand ambassador] who cuts across both sex and age
Chandhok is the brightest young star in the brigade of Indian racing car
year-old racer is currently honing his skills in the Formula 3 World Series
for RC Motorsport, for whom he has made a positive start in the 2005-
Background:-
The company has the workforce of 22000 employees working in its three
plants and other regional and zonal offices across the country.
imposing 65% market share in the domestic heavy commercial market. The
International Profile:-
Tata motors are not only at the forefront of the Indian automobile
markets. Today, Tata branded cars, trucks and buses are seen in most
parts of South Asia, Africa, Middle East and Europe. Tata Motors recently
vehicles meet international norms like Euro III emission for Passenger
cars, Euro II for Light Commercial Vehicles including pick up vans and
European standards for frontal and side safety impact for passenger cars.
known for their reliability, durability, safety, comfort and value for money.
Profile:-
revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. It is the leader by
far in commercial vehicles in each segment, and the second largest in the
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passenger vehicles market with winning products in the compact, midsize car
and utility vehicle segments. The company is the world's fifth largest medium
and heavy commercial vehicle manufacturer, and the world's second largest
the manner in which we operate, best in the products we deliver, and best in
our value system and ethics." Tata Motors helps its employees realise their
Established in 1945, Tata Motors' presence indeed cuts across the length
and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since
the first rolled out in 1954. The company's manufacturing base is spread across
services and spare parts network comprises over 2,000 touch points. The
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company also has a strong auto finance operation, TML Financial Services
listed in the New York Stock Exchange (September 2004), has also emerged
several new products in the Korean market, while also exporting these
commercial vehicle exports out of South Korea are from Tata Daewoo. In
Spanish bus and coach manufacturer, with an option to acquire the remaining
coaches for India and select international markets. Tata Motors also entered
vehicles in Thailand. In 2006, Tata Motors and Fiat Auto formed an industrial
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Fiat and Tata cars and Fiat powertrains for the Indian and overseas markets;
Tata Motors already distributes and markets Fiat branded cars in India. In
2007, Tata Motors and Fiat Auto entered into an agreement for a Tata license
established through exports since 1961. While currently about 18% of its
its international business, both through organic and inorganic growth routes.
The company's commercial and passenger vehicles are already being marketed
in several countries in Europe, Africa, the Middle East, Australia, South East
economic stimuli and customer needs, and the ability to translate them into
Vehicle and, in 1998, the Tata Indica, India's first fully indigenous passenger
car. Within two years of launch, Tata Indica became India's largest selling car
in its segment. The ERC in Pune, among whose facilities are India's only
certified crash-test facility and hemi-anechoic chamber for testing of noise and
vibration, has received several awards from the Government of India. Some of
the more prominent amongst them are the National Award for Research and
process with its formal structure for introducing new vehicles in the market,
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brings in greater discipline in project execution. The NPI process helped Tata
Motors create a new segment, in 2005, by launching the Tata Ace, India’s first
manufacturing locations.
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With the foundation of its rich heritage, Tata Motors today is etching a
refulgent future.
manufacture of gear boxes and axles for heavy and medium commercial
combined revenue of the two companies rose 38.7% yoy for 9MFY07 while the
combined PAT rose 50.9%. Tata Motors plans a capex of Rs2bn each for
HVAL & HVTL and plans to raise funds for the same, most probably by way of
Design (E&D) solutions to the Automotive Industry. Tata Motors holds 86.91%
of TTL’s share capital. TTL is based in Pune (Hinjawadi) and operates in the
US and Europe through its wholly owned subsidiaries in Detroit and London
Ford, General Motors, Toyota and Honda, to name a few. It bought over the
British engineering and design services company, Incat International Plc for
Rs4b in August 2005. Incat specializes in engineering & design services and
engineering markets. With this acquisition, Tata Motors will have closer
services.
Motors based in South Korea, which was acquired in March 2004. TDCV is in
30%.Tata Motors will use the Daewoo technology to introduce higher tonnage
trucks in the Indian market and use Tata Daewoo for exports globally. In line
with this strategy, it has already introduced the Novus, a high-end tipper
Manufacturing:-
Tata Motors owes its leading position in the Indian automobile industry
to its strong focus on indigenisation. This focus has driven the Company to set
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up world-class manufacturing units with state-of-the-art technology. Every
situated at Jamshedpur in the East, Pune in the West and Lucknow in the North.
Jamshedpur:-
Established in1945, the Jamshedpur unit was the company's first unit and
Factory, Engine Factory, Cab & Cowl Factories, and the Novus. The
divestments in March 2000 hived off the Axle and Engine plants into
The Truck Division boasts of two assembly lines. The main assembly
line, measuring 180m in length has 20 work stations with a vehicle rolling out
every 8 mins. The other line is dedicated to special purpose vehicles and for
meeting the requirements of the Indian Army. The uniqueness of the Factory
set-up of 5000 Tones Hydraulic press line, cut-to-length line for strip
line.
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Facility for hot forming of axle halves with a 3000 tone press and
heating furnace.
The Cab, Cowl & Novus Factory is equipped with state- of- art facilities
like Centralized Paint Shop and Automated painting set up, Robot painting,
BIW Fabrication of day & sleeper cabs for trucks, Articulates (Tractor/
applications.
The fully equipped Foundry, that the unit is supported by, supplies high-
rated as one of the cleaner, better and highly automated foundries in the world.
It has an annual capacity of 42,000 MT of Good castings and makes, both, Gey
and SG cast Iron casting. It manufactures all critical automobile castings e.g.
Cylinder Block, Cylinder Head etc. It has a sophisticated Kunkel Wagner High
is supported by a sand cooler and sand mixer from Kunkel Wagner. Its melting
shop has Medium Frequency Induction Furnaces for melting and Channel
Furnaces for holding. The pouring is done by a Channel Press Pour coupled
with a Steam Inoculation Dispenser. The core shop has a state- of-the- art Cold
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Box Machine, making four cores per minute. It has elaborate sand and
metallurgical laboratories. In 1993 the foundry was ISO 9002 certified by the
Bureau Veritas Quality International, which was later followed by the more
stringent QS 9000 certification from the BVQI in the year 2000. Currently it is
697/497 Naturally Aspirated and Turbo Charged engines, and the 6B series
As one of the most modern forging set-ups in the country, the Forge
produces critical forgings like crankshafts, front axle beams and steering parts
for the automobile plant. The new forging line, installed in April 1984, has the
capacity to forge front axle beams at 90 sec per piece and crankshafts at 120
sec per piece. Mechanical presses help produce a variety of heavy forgings.
The sophisticated FIDIA digit 165 CC Graphite Milling Machine links shop
floor machines to the design workstation. The Forge has been certified as ISO
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HV Axles Ltd., a wholly owned subsidiary of Tata Motors, is currently
the market leader in medium and heavy commercial vehicles axles in India
with an installed capacity of over two lakh axles per annum. The company's
product range includes Front Steer axles- both live and normal, Rear Drive
axles and dummy/ trailer axles. It is currently the sole suppliers of M&HCV
Axles components such as Front Axle Beam, Stub Axles, Front & Rear Wheel
Hubs, Differential, Axle Gears (Crown Wheel, Pinion, Bevel Gear & Shaft
Gear), Banjo Axle Beam, Swivel Heads, Constant Velocity Shafts etc. For
being in the forefront of cutting edge technology, HVAL has proven skills in
16949 company, HVAL encourages and continuously supports its vendor base
vehicles. The company has a capacity of producing 94,000 gearboxes per year
the environmental and safety front, it was ISO14001 certified in 2004 and
centres. While striving to create a culture for self-help amongst the local
Pune:-
The Pune unit is spread over 2 geographical regions- Pimpri (800 acres)
and Chinchwad (130 acres). It was established in 1966 and has a Production
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Engineering Division, which has one of the most versatile tool making
fixtures, gauges, metal pattern and special tools, as well as models for the
enabled Tata Motors to introduce new products and improve existing ones
Over the years, this division has developed expertise in design and
jigs boring room, plastic template shop, wood pattern and model pattern shop,
five axis precision machine tools and laser control machines. To cope with
such a diverse range, four assembly lines have been established, one each for
MCVs and HCVs, LCVs, Utility vehicles and one for Passenger Cars (Indica
and Indigo).
The Passenger Car Division in 'K' block executes the entire process of
car manufacture over five shops - the engine shop, the transmission shop, press
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and body shops, paint shop and the trim and final assembly shop. The shops
are fully automated ensuring that there is minimal chance for error in the
manufacturing processes.
After the car is completely assembled, it goes through several checks like
wheel alignment, sideslip test, brake test, shower test, and a short test run
such as flashers, horns, timers that are used in Tata Motors' vehicles.
Maval among the best, worldwide. The Iron Foundry at Chinchwad produced
37,000 Tons of high precision castings in 2006-07 while the Iron Foundry at
include Cylinder Blocks, Cylinder Heads, Gear Box Housing, etc. To dispense
with the need for outsourcing, an Aluminium Foundry with an annual capacity
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Lucknow:
all the Tata Motors locations and was established in 1992 to meet the demand
for Commercial Vehicles in the Indian market. The state of art plant is strongly
Fully Built Vehicle business, which is one of the fast growing areas of our
welding, vehicle assembly & testing and utility services, driven by latest
technology. To achieve these plans we invite people who have good Technical
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Uttarakhand:
The company has set up a plant for its mini-truck Ace and the passenger
plant is spread over 953 acres, of which 337 acres is occupied by the vendor
park.
gear box shops and assembly lines. The company has invested over Rs.1000
crores in the plant. Vendors for the vehicle have made additional investments
to set up their plants in the vendor park adjoining the plant. The operation has
generated about 7500 direct and indirect jobs in the plant, among vendors and
Research:-
ideas, which in turn breathes new life into products. World-class automotive
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research and development are key factors that contribute to the leadership of
the Company. Tata Motors believes in technology for tomorrow. Its products
of annual turnover. They have also set up two in-house Engineering Research
among the finest in the country. It has been honoured with two prestigious
awards - 'The DSIR National Award for R&D Effort in Industry - 1999' and
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CHAPTER
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Milestones of Tata 2
Motors
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Time line and Milestones:-
1960-1986
Tata Motors is the 2nd largest commercial vehicle maker in India. World
over it is the world's fifth largest medium and heavy commercial vehicle
years for the company to begin the commercial production of heavy commercial
Vehicles. Considering the road infrastructure of the country which does not
support heavy vehicles the company adopted a route for light commercial
vehicles (LCV). It came out with its first LCV, Tata 407, in 1986.
1987-1996
rapidly, the company adopted the route to joint ventures. In 1993 it signed with
Cummins Engine Co., Inc., for the manufacture of high horsepower and
emission friendly diesel engines. It was an effort made to reduce the pollution in
engines. Furthering the trail of JVs it signed a joint venture agreement with Tata
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Holset Ltd., UK, for manufacturing turbochargers to be used on Cummins
engines.
1997-2006
In 2000, it launched compressed natural gas (CNG) buses and also filled
the product line gap through the introduction of the 1109 vehicle which is an
intermediate commercial vehicle and is useful for medium tonnage loads. Post
2000, the company introduced a variety of new models. It introduced the Ex-
series vehicles with high tonnage capacity and high pick up and also came out
with the entirely new LCV (207 DI) with direct ignition technology to cater to
the customers' requiring one and same vehicle for commercial as well as
personal use.
2006-2009
Daewoo acquisition
Tata Novus
vehicle sales of the company are at the mercy of the structural economic
company plans to diversify into various markets across the world in both
time. This was mainly to cater to the international market and also to
Project
through the introduction of new products into the market range of buses
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Milestone
It has been a long and accelerated journey for Tata Motors, India's leading automobile
manufacturer. Some significant milestones in the company's journey towards excellence and
leadership.
(UK).
1961 • Exports begin with the first truck being shipped to Ceylon, now
Sri Lanka.
1993 • Joint venture agreement signed with Cummins Engine Co. Inc. for
engines.
vehicle.
cars in India.
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• 100,000th Tata Sumo rolled out.
1999 • 115,000 bookings for Indica registered against full payment within
a week.
launched.
launched.
• Indica 2000 (Euro II) with multi point fuel injection petrol engine
launched.
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• Launch of the Tata Safari EX
the UK.
Show.
35
• First CityRover rolled out
2004 • Tata Motors unveils new product range at Auto Expo '04.
investment agreement
Vehicle Company
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• Tata Motors acquires 21% stake in Hispano Carrocera SA,
Daewoo Commercial
2006 • Tata Motors vehicle sales in India cross four million mark
• Tata Motors unveils new long wheel base premium Indigo & X-
abroad
• Tata Motors first plant for small car to come up in West Bengal
range
Trailer
agreements
2007 • Tata Motors launches the longwheel base Indigo XL, India's first
stretch limousine
launched.
• Tata Motors unveils its People's Car, Nano, at the ninth Auto
Expo.
• Tata Motors launches passenger cars and the new pick-up in D.R.
Congo.
Joint ventures
In 2005, sensing the huge opportunity in the fully built bus segment, Tata
country.
Tata Motors has also formed a 51:49 joint venture with Marcopolo S.A.,
mass rapid transportation systems. The joint venture will absorb technology and
expertise in chassis and aggregates from Tata Motors, and Marcopolo will
provide know-how in processes and systems for bodybuilding and bus body
design.
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A venture with British carmaker MG Rover saw the launch of the
CityRover in 2003. This car was based on the Tata Indica and built alongside it
in India, but sales were not strong and production finished in April 2005 when
China three months later, but when car production resumed in 2007, the
Tata Ace
The latest hit of Tata Motors is its mini truck Ace. Ace, India's first
was an instant hit. Analysts opined that Ace had changed the dynamics of the
segment termed the SCV segment. Ace rapidly emerged as the first choice for
transporters and single truck owners for city and rural transport. By October
2005, since the launch of Ace, LCV sales of Tata Motors had grown by 36.6
percent to 28,537 units due to the rising demand for Ace. The Ace was built
producing 300 load bodies per day for Tata Motors. Autoline.
In 2005, Tata Motors became the only major engine manufacturer in the
world (aside from a Briggs & Stratton emissions test) to express any formal
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interest in the turbulence-boosting cylinder head grooves invented by Somender
Singh (Mysore).
Tata Motors, through its joint venture with Fiat, gained access to Fiat’s
diesel engine technology and is likely to gain access to the latter’s strong
overseas distribution network for its passenger cars. Tata Motors is looking to
extend this relationship to other segments like pick-ups and MHCVs. The
company also plans to expand its global footprint with the launch of ‘Global
Tata Motors plans to launch the new pick-up in India, Southeast Asia, Europe,
South Africa, Turkey and Saudi Arabia. The launch of the global truck will
mark the entry of the company into developed markets like Europe and the
United States. The project was initially a collaboration between Tata Motors
and its subsidiary Tata Daewoo Commercial Vehicles, but later Tata Motors
decided to work with Iveco as Daewoo’s design was not in sync with the needs
Tata Motors will hold a 70% stake. The joint venture will set up a plant with
capacity to manufacture pick-ups a year and will sell them in Thailand, the
second largest pick-up market in the world, and in other regional markets. The
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joint venture product is likely to be a part of Tata Motors’ ‘Global pick-up’
plans.
2008:-
On January 3rd, 2008, The Hindu Business Line reported that Ford Motor
Company (US) named Tata Motors the "preferred bidder for Ford's British
marquees Jaguar and Land Rover ... but a final decision for the sale was yet to
be taken".
On March 18, 2008, Tata Motors Ltd. (TTM) has signed a US$3 billion
bridging loan with Citigroup Inc. and JPMorgan Chase & Co. (JPM) for its
purchase of Ford Motor Co.'s (F) Jaguar and Land Rover brands.
to the economy by 2010. GOI policy has rightly recognized the need for
policy for commercial vehicles and move toward international taxing policies
linked to age of vehicles, are steps in the right direction which will lead to
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Effect of Government Policy on Tata Motors CV Division Commercial
Vehicles segment sector has been at the forefront of the strong showing by the
automotive industry over the past few years. Following factors have led to
growth in sales:
• The cut in excise duty that enabled manufacturers like Tata Motors to
reduce prices
• The attractive financing offers and freebies enabled by low interest rate
policies by Government
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Tata Xover
subsidiaries of foreign car firms to invest at least $50 million in equity if they
export obligations to fund their auto part imports and required them to submit to
a schedule for increasing the share of locally made parts in their cars. Mere car
An Indian cabinet panel will soon consider a new automobile policy that
aims to set fresh investment guidelines for foreign firms wishing to manufacture
maker will also be considered a part of the minimum foreign investment made
emerge as a hub for global manufacturing and sourcing for auto parts. The
policy sets an export target of $1 billion by 2005 and $2.7 billion by 2010. The
India, whom will make India as a production hub and export to nearest market.
Thus Tata Motors CV will have to face tough competition in near future, which
Motors, aimed primarily at the Indian market. The car has a fuel efficiency of
around 26 kilometres per litre (73 mpg-; 61 mpg-) on the highway and around
22 kilometres per litre (62 mpg-; 52 mpg-) in the city. It debuted at the 9th
annual Auto Expo on January 10, 2008, at Pragati Maidan in New Delhi, India.
The Nano had its commercial launch on March 23, 2009 and a booking period
from April 9 to April 25, generating more than 200,000 bookings for the car.
The cars started to be delivered to customers after July 17, 2009, with a starting
of December 2009. This is cheaper than the Maruti 800, its main competitor and
next cheapest Indian car priced at Rs 184,641 ($3,988 U.S.). Tata had sought to
produce the least expensive production car in the world — aiming for a starting
In early 2008 the news magazine Newsweek identified the Nano as a part
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transportation — and potentially, "global gridlock". The Wall Street Journal
confirmed a global trend toward small cars, which includes the Nano.
Tata Group. "Nano" from the SI prefix for one-billionth is derived from the
colloquial English.
environmentalists are concerned that the launch of such a low-priced car could
warming. Tata has setup a factory in SANAND, GUJARAT and the first Nanos
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CHAPTER
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48
Chapter-2
Research Design
project design. A good research design has the characteristics, viz., and problem
definition, specific methods of data collection & analysis, time required for
research design is to ensure that the required data are collected and they are
A research design is purely and simply the framework or plan for the
study that guides the collection and analysis of data. It is a blue print that is
Scope of Study:-
The present scope of study is based upon the Secondary Data Collected
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Sources of data collection to be:-
The primary sources is one that itself collected the data and secondary is one
that makes available data which were collected by some another institutes.
Primary data:-
primary data are original in character and these are obtained by a specifically
design to fulfill the data needs of problems at hand. There are number of ways
4. Video conferences
5. Observation
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The present study of product profile towards the brands of Tata and their
buying motives. Hence the questionnaire method of field survey techniques was
Versatility
High Speed
Low cost
Format of report:-
Before presenting the final research report a proposal is written the research
proposal is in the first step in the preparation of the research report of the
project. Research proposal deals in brief with what be done, low and why it will
be done.
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CHAPTER
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Product Profile 4
52
Chapter-3
Products:-
Tata Indica
• Tata Sierra
• Tata Estate
• Tata Sumo/Spacio
• Tata Safari
• Tata Indica
• Tata Indigo
• Tata Xenon XT
• Tata Winger
• Tata Magic
• Tata Nano
• Tata Aria
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Concept vehicles
Commercial vehicles
• Tata Ace
• Tata 709 Ex
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• Tata 809 Ex and Ex2
• Tata Prima (The World Truck designed by Tata Motors and Tata
Daewoo)
Military vehicles
• Tata 407 Troop Carrier, available in hard top, soft top, 4x4, and 4x2
versions
This has been first year since the acquisition of the company by Tata
Motors and the working relationship has been evolving continuously. Tata
Motors recognized that these two global brands, namely, Jaguar and Land
Rover, needed to retain their identity, design and technical independence as also
their image in the marketplace, while at the same time integrate with the
management of Tata Motors and find synergies in the capabilities and facilities
synergies in various geographies. Tata Motors on the other hand has recognized
the high level of technology and skills embedded in JLR which could be of
56
Important new technology development programs at JLR include the
Jaguar:-
Jaguar has a history of producing “beautiful fast cars”. All the new cars
meet that goal in terms of high performance, great road handling and reliability.
Jaguar also has a sporting heritage and has produced winning racing cars at
major sports car endurance races for some time. This heritage transcended in to
road cars and the last iconic roadster made was the XK E-type, which many
people still consider unbeatable. Our collective aim is to create the next iconic
During the year Jaguar began deliveries on its new XE-sedan, which
received rave reviews in the marketplace and which has tremendously bolstered
the Company’s image. This has been followed by the introduction of new petrol
and diesel engines which have also been extremely well received in the
marketplace. In early July, the company launched the new XJ, which will be the
premier passenger sedan in the Jaguar range. The response to the first showing
57
Land Rover / Range Rover:-
Land Rover / Range Rover vehicles are, without doubt, the gold standard
in off-road vehicles. They have been the mainstay of army and police vehicles
rough terrain. Several new models are under development and will be released
in the market in the coming years. These will widen the project range and re-
energise the range. The main challenge in JLR will be to sustain operations
through this difficult period arising from the global financial meltdown.
Facilities:
Test Beds:
Tata Motors has 24 engine test beds for engine development. These are
fully automated with computerised data acquisition and logging. They are
used to test performance, endurance, and durability. They are also used in
looking after all the existing and future petrol, diesel, and CNG engines of
Tata Motors. Three test beds are equipped with emission analysers. They are
58
engaged in emission development for Euro norms. Six test beds are equipped
with 'Intake Air Conditioning Systems' to feed combustion air at ref. temp,
driver and all vehicle aggregates like gearbox and drivetrain, other than the
engine
by UTAC, TUV, INTA and ARAI. With a 125 kw generator, it can cater to the
maximum vehicle speed of 210 km/h. Inertia simulation ranges from 567kg to
3000 kg. The Horiba 9000 emission system has separate CVS units for petrol
and diesel.
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Instrumentation Laboratory:
acquisition systems, air flow meters, blow-by meters, smoke meters, oil
consumption meters, incometer & topometer, piston profile tester, FIP test rig,
Swirl test rig, and many other support equipments to cater to routine engine
development activities.
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CHAPTER
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61
Organizational Structure
Being the Group Chairman, the Company does not reimburse expenses incurred
office.
62
No specific tenure has been specified for the Independent Directors. Mr Setna
Committee’.
including summary of significant events in the last six months, is sent to all the
shareholders. The Financial Results are also put up on the Company’s website,
Audit Qualifications: During the year under review, there was no audit
very free and open manner on information that may be required by them on
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Directors in discharging their responsibilities to the Company’s stakeholders
Whistle Blower Mechanism: The Audit Committee had, at its Meeting held on
August 9, 2004, framed a Whistle-Blower Policy and the same was reviewed
and amended by the Audit Committee on January 19,2009. The Policy provides
Conduct or ethics policy. The Whistle Blower Policy is an extension of the Tata
becomes aware of that could affect the business or reputation of the Company.
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Social Obligations:-
1. Green Matters:-
manufacturing locations.
turnover. We have also set up two in-house Engineering Research Centres that
house India's only Certified Crash Test Facility. We ensure that our products
lubricants, fluids and using ozone-friendly refrigerants. Tata Motors has been
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sensitive technologies in manufacturing processes. The Company uses some of
the world's most advanced equipment for emission check and control.
2. Reducing Pollution:-
Tata Motors has been at the forefront of the Indian automobile industry's
Company to introduce vehicles with Euro norms well ahead of the mandated
dates. Tata Motors' joint venture with Cummins Engine Company, USA, in
India. Over the years, Tata Motors has also made investments in setting up of
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With the intention of protecting the environment, Tata Motors has
upgraded the performance of its entire range of four and six cylinder engines
to meet international emission standards. This has been accomplished with the
engines are used in Tata Motors vehicles in the Indian market, as well as in
Tata Motors has set up effluent treatment facilities in its plants, to avoid
release of polluted water into the ecosystem. In Pune, the treated water is
conserved in lakes attracting various species of birds from around the world
have turned acres of barren village green. Tata Motors has planted as many as
80,000 trees in the works and the township and more than 2.4 million trees
have been planted in Jamshedpur region. Over half a million trees have been
planted in the Poona region. Tata Motors has directed all its suppliers to
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4. End of Life Vehicle Treatment and Recycling:
India is a recycling society with many people making value out the
recovery of waste materials discarded from products at the end of their useful
life.
However, Europe, and some other export markets, have recognised that
they have become a 'throwaway' society in recent decades, and are now
Directive, points responsibility for this issue to vehicle manufacturers, and the
scrap car recovery industry. Similar regulations are being introduced in Japan
and Korea.
aspects of the ELV Directive, such as compliance to Heavy metals and other
targets.
5. Community Development:
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The Company's Community Service Division works through various
Tata Motors has been making numerous well-planned efforts in the area
services under the "Health For All" programme. They train village health
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THE CODE OF ETHICS IN TATA MOTORS
TATA- in all of its businesses/ units/ subsidiaries. The code is intended to serve
This principle concerning the quality of life of all people affirms an obligation
to protect fundamental human rights and to respect the diversity of all cultures.
So employee in TATA attempts to ensure that the products of their efforts will
be used in socially responsible ways, will meet social needs and will avoid
natural environment.
Therefore, all who are accountable for the design, development, manufacture
and promotion of TATA products, must be alert to, and make others aware of,
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Avoid harm to others
prohibits use of men, material and technology in ways that result in harm to our
possible.
function effectively.
So they are expected not to make deliberately false or deceptive claims about
their products/ systems, but instead provide full disclosure of all pertinent
The values of equality, tolerance, respect for others, and the principles of equal
justice govern this imperative. Discrimination on the basis of race, sex, religion,
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age, disability, national origin, or other such factors is an explicit violation of
this code.
In their relationships with colleagues, all should treat them with respect and in
good faith; in the same way we ourselves would expect them to treat us. The
principle to be adopted to guard against loose talk or in its worst form- character
assassination- is not to say anything behind one’s back and never utter
Honor confidentiality
Ownership
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Passion for winning
deliver results. We are determined to be the best at doing what matters most.
People development
People are our most important asset. We add value through result driven
Consumer focus
Teamwork
risks.
Innovation
Integrity
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CHAPTER
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ACHIEVEMENTS & 6
AWARDS
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Awards & Achievements:-
Awards:-
Tata motors won the Wall Street Journal Technology innovation Award
in the ‘Transportation’ category for the year Nano which for being
Tata Motors has been honoured with the NDTV Profit Business
Indica Vista won the ‘Jury Award’ at the Business Standard Motoring
the India Manufacturing Excellence Awards (IMEA) during the Frost &
Tata Motors CVBU – Pune won CII – National Award for Excellence in
Efficient Unit’.
Tata Motors CVBU – Pune has won the Rajiv Gandhi National Quality
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Tata Motors Training Division – CVBU Pune won the prestigious Golden
Peacock National Training Award for 2008 and the ‘Best Establishment’
New Delhi.
Land Rover has been honoured with two Queen’s Awards for enterprise
Jaguar has been ranked number 1 in J.D. Power and Associates 2008
Jaguar XF sports saloon has been named the ‘What Diesel Car’ of the
year and also topped the ‘Executive Car’ category in the What Diesel
Magazine’s prestigious annual awards. Land Rover won an award for the
Jaguar’s lan Callum has won ‘The Walpole Award for British Luxury
Tata Daewoo:-
TATA Daewoo has won 200 Million Dollar Export Tower Award, having
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Recognitions:-
Sumo – (ranked no.5), Indica – (ranked no.9), Safari – (ranked no. 13)
and Indigo – (ranked no. 16) were among ‘Most Trusted Brands’ of India.
with the ‘Top Exporter Gold Trophy’ in the “Large Enterprise” category.
Tata Motors has been ranked first in India in investor Relations in the
Tata brand has been ranked 51st most valuable brand in a global league
Remarkable Achievements:
Mr. Ratan Tata, Chairman was conferred with ‘NDTV Automotive Man
Mr. Ravi Kant, Vice Chairman was conferred with an Honorary D.Sc by
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Mr. S.N. Ambardekar, Plant Head was conferred with the Performance
Engineering (IIE).
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CHAPTER
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CONCLUSION & 7
SUGGESTIONS
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Chapter-7
CONCLUSION:-
The case study shows that Tata motors is the flag bearer of the Indian
its own indigenously manufactured passenger car and being the first to make
forays in to the global market. It is a showcase for the whole industry with
all this Tata motors have not been able to make a dent in the global market,
neither in the passenger car market and nor in the heavy commercial vehicles
market.
Although it holds the 2nd position in the passenger car market in India, its
increasingly feeling the heat from global competitiors like Hyundai, Suzuki etc
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SUGGESTIONS:-
Based on the findings from the analysis the following suggestions could be
made:
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