Marketing

Practices
Bangladesh:

in

Group Members

M.M. Ruddro Shahriar (3-11-20-059)

Debajit Sen Gupta (3-11-20-068)
Tanzila Haq Norin(3-10-19-036)

Practice of
Marketing
Two Basic Ways

Delivery
Communicat
ion

The Practice of Marketing

Communications
The strategic operational plan
The practice of direct marketing
The practice of advertising
The practice of sales promotion
The practice of direct sales
operations
The practice of e-marketing
The practice of pricing
Integrated marketing planning

The Practice of Marketing

Delivery
Getting the goods to the
customers
How selling is managed
The retail scene
Customer relationship
marketing
The customer satisfied, today
and tomorrow

E-Marketing
E-Marketing refers to the application of marketing
principles and techniques through electronic media
(specifically the Internet)
The terms eMarketing, Internet marketing and online
marketing mean the same
It includes direct response marketing
Uses technologies to connect businesses to their
customers
Business activities via worldwide web includes attracting
new business, retaining current business and developing
brand name

The benefits of e-Marketing

Reach
Due to Internet, businesses now have a global
reach

Scope
Businesses can offer a wide range of products
and services. Includes
Information management
Customer relationship management

Benefits of Online
Marketing

A generic internet marketing strategy development

process

Degree of Individualization

Channel requiring integration as part of

integrated e-marketing strategy

Thank You