The 5 Most Important

Things in
Make the Most of the
Message
MIN CHOI
AN

JIA WANG

MAX

Whos hair is this?

1. Hook the audiences

attention
Start in a compelling way
- Include a grabber
- Create a favorable expression
End with emphasis
- One last chance!!

Hook the audiences

attention
Shine a bright light on a key point
- Flag a sound bite
- Craft a relevant story
- Create a STAR moment

2. Structure in an engaging
way
Be direct: put conclusion first

- Easy to follow
- Saves time
- Focus on the audiences interests
If you must, be indirect (Not
recommended!)

3. Take steps to improve

recall
Share the meaning before the details
- Structure for retention
- Explain the take-away first
- Put clear titles on your visuals
Show them; dont just tell them
- Visual + Auditory = Improved retention

Take steps to improve recall

Reinforce what needs to be remembered
- Repeat whats important
- Include extra examples
- Create a mnemonic

4. Consider the Medium

Private Conversation
Set up a Meeting
High tech alternative
Alternative writing option

5. Pros of presentation
Provides control
Inform or to persuade
Immediate response
Measures success
Saves time
Build relationship and enhance credibility

Cons of presentation
Limit audience participation
Information leaks if confidential
Possible immediate negative response
Cost and scheduling problems
Lack privacy
Easy to make mistakes

Question 1
Which method below is a way to start with a
compelling way?
a) Include a grabber
b) Start with a hook
c) Create a humorous comment
d) Create a favorable expression
e) A and D

Question 2
Which of the following is the benefits of direct
approach?
a) Saves Time
b) Easy to follow
c) Focuses on the audiences interests
d) All of the above
e) None of the above

Question 3
When should you use a presentation?
a) When you want a delayed response
b) When you want to limit audience participation
c) When you want to inform or persuade
d) When there is a tight schedule
e) All of the above

Question 4
Which of the following is a medium?
a) Email
b) Presentation
c) Eye contact
d) A and B
e) All of the above

Question 5
Who used a well-publicized STAR moment
technique on Malaria speech?
a) Steve Jobs
b) Donald Trump
c) Barack Obama
d) Bill Gates
e) Nelson Mandela