Coatings Word January 2015

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We create
chemistry
so that performance
loves versatility.
Add vibrancy and depth to your industrial coatings with Irgazin Orange L 2985 HD.
It is ideally suited to the high durability demands of construction equipment coatings
and versatile enough to use in a wide variety of applications:
150 years
Lead-free
Waterborne and solventborne formulations
Increased pigment loading
Low foaming
Versatility and performance you can rely on. At BASF, we create chemistry.
www.basf.us/dpsolutions
= Registered trademark of BASF Corporation.
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Table of Contents January 2015 Vol. 20, No. 1
29
29
34
38
40
Cover and above photo courtesy of Benjamin Moore.
Interior Architectural Coatings

Additives Industry Update
CHINACOAT2014 Review
Pigment Market Update
COLUMNS
International Coatings Scene ............................... 19

Latin America Sika Expands Latin America Footprint
Europe How Do Low Oil Prices Affect Raw Material
Suppliers?
Africa Africa Liquified Natural Gas Spurs Coatings
Growth
Business Corner.................................................... 24
Managing Your Potential, As A So-Called Middle Manager
DEPARTMENTS
Editorial.................................................................. 6
As We Go to Press.................................................. 8
Market Reports..................................................... 10
Fresh Paint............................................................ 12
New Products....................................................... 26
Industry News....................................................... 43
Suppliers Corner................................................... 45
People.................................................................. 46
Meetings............................................................... 47
Final Coat.............................................................. 50
ADVERTISING SECTIONS
Classified Ads....................................................... 48
Advertising Index.................................................. 49
Coatings World (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
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4 TOC 0115.indd 4
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Email: productinfo@myriant.com
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Editors Page
Gearing Up for
A Busy 2015
s I enter into another year as Editor of Coatings World, one thing

is clear: although mature, the paint and coatings market is still a
vibrant and innovative industry.
I plan on attending a number of conferences and technical meetings in
the next few months.
Highlights for the first half of 2015 include:
The Coatings Summit: January 21-23 I will be attending the Coatings
Summit in Miami, Florida where senior coatings executives will meet
for one the most prestigious forums of the industry. Hosted by the
International Paint and Printing Ink Council (IPPIC) and Vincentz
Network, this strategy and networking event will once again convene
the industry`s global leadership to explore major trends, challenges
and solutions.
The Waterborne Symposium: The University of Southern Mississippis
School of Polymers and High-Performance Materials 2015 Waterborne,
High-Solids and Powder Coatings Symposium will be held February
8-13, 2015 in New Orleans, Louisiana. Now in its 42nd year, this annual symposium has been a long-standing fixture in the international
conference landscape and is always one of the most highly regarded
events in the U.S. The focus is on exploring new technologies to develop environmentally friendly coatings.
CoatingsTech Summit: I will be attending the CoatingsTech Summit,
hosted by the American Coatings Association March 9-11 in Louisville,
Kentucky. This key educational event, which is held on alternate years
with the American Coatings Conference, explores the most innovative
methodologies and applications shaping the coatings industry.
European Coatings Show: April 21-23 Coatings World will be in
Nuremberg, Germany at the European Coatings Show. The European
Coatings Show covers all the processes in paints, coatings and coatings production. Held biennially, this is one of the industrys most
anticipated and well-attended events.
Be sure to check our website and magazine for the latest coverage on
these and other events throughout the year.
kpianoforte@rodmanmedia.com
A Rodman Media Publication

70 Hilltop Road Ramsey, NJ 07446 USA
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Web site: www.coatingsworld.com
EDITOR
Kerry Pianoforte kpianforte@rodmanmedia.com
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Tom Branna tbranna@rodmanmedia.com
ASSOCIATE EDITOR
Catherine Diamond cdiamond@rodmanmedia.com
ART DEPARTMENT
Michael Del Purgatorio
mdelpurgatorio@rodmanmedia.com
Sara Downing, sdowning@rodmanmedia.com
INTERNATIONALCORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
Phil Phillips
Steve McDaniel
EDITORIALADVISORYBOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
Thomas Frauman (consultant)
Joseph Prane (consultant)
Isadore Rubin (consultant)
Richard M. Tepper (PPG Industries)
Shelby F. Thames (University of So. Mississippi)
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As We Go To Press
H.B. Fuller Company to Acquire

Continental Products Limited
H.B. Fuller Company has signed an

agreement to purchase Continental
Products Limited, a provider of industrial adhesives in East and Central
Africa. This business will generate approximately $2.3 million in revenue for
the 2014 fiscal year. Based in Nairobi,
Kenya, Continental will be included in
H.B. Fullers Europe, India, Middle East,
Africa (EIMEA) operating segment.
With this acquisition, we will take
a significant step forward in our plan to
grow in Africa, said Steve Kenny, senior
vice president, EIMEA, H.B. Fuller. H.B.
Fuller has a strategic focus on growth in
emerging markets, and the Continental
business will enable us to deliver specialty adhesive products to key customers in
the East and Central African regions. The
Continental team has developed extensive market knowledge and exceptionally
strong customer relationships, and coupled with their local manufacturing capabilities, H.B. Fuller will be able to further
enhance partnerships with its customers
to develop and produce new and better
products for their customers.
Continental has been H.B. Fullers
agent in the region since 2003.
BASF Signs Supply Contract

with Shell
BASF and Shell have reached an agreement for BASF to sell its share in the 5050 joint venture ELLBA Eastern, Jurong
Island, Singapore to Shell. The joint venture, which is operated by Shell, produces
styrene monomer and propylene oxide.
BASF remains globally committed to
propylene oxide and its respective value
chains. Therefore, as part of the agreement, BASF and Shell have signed a supply contract to provide BASF with the
necessary volumes of propylene oxide.
ELLBA Eastern started production in
2002. The plant is fully integrated into
the Shell site on Jurong Island, Singapore,
and has an annual capacity of 250,000
metric tons of propylene oxide and
550,000 metric tons of styrene monomer.

The ELLBA joint venture between Shell
and BASF in Moerdijk, the Netherlands,
is not affected by the transaction.
Eastman Chemical to Join

Together for Sustainability
Eastman Chemical Company has announced it will join Together for
Sustainability (TfS). Eastman and TfS
have confirmed acceptance of Eastmans
application to the consortium as the
first U.S.-based company to join, with
plans to finalize Eastmans membership
in early 2015.
Together for Sustainability is a procurement-led initiative established by
European-based multinational companies
to drive improvements in sustainable procurement through standard processes, including shared audits and assessments. As
a global specialty chemical company with
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel....................................................................................................... 11
Axalta...................................................................................................11, 26, 50
Benjamin Moore.............................................................................................. 29
Berger Paints.................................................................................................... 22
Chemical Concepts........................................................................................... 26
Dampney Company......................................................................................... 26
H.B Fuller.......................................................................................................... 8
PPG.......................................................................................................11, 26, 29
Sherwin-Williams....................................................................................... 26, 29
Sika.................................................................................................................. 19
8 As We Go 0115.indd 8
significant business in Europe, Eastman

has been working closely with TfS to
understand membership requirements to
expand the organization to U.S.-based
companies. Mike Berry, Eastmans chief
procurement officer (CPO), will represent
Eastman on the TfS General Assembly as
well as in the CPO Meetings.
Eastman has a long history of sustainably-focused operations. For more
than 25 years, Eastman has been a leader
in Responsible Care. For the past three
years, Eastman has been recognized
by the U.S. Environmental Protection
Agency as an ENERGY STAR Partner
of the Year, winning the Sustained
Excellence Award in 2014. Eastmans
commitment to sustainability crosses
all businesses and functions, notably its
Integrated Global Supply Chain encompassing procurement, logistics and supply chain execution. CW
January 2015
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Market Reports
Southeast Asia Fourth Largest Synthetic

Latex Polymers Market Globally
On a global scale, Southeast Asia represents the fourth largest market for synthetic
latex polymers, accounting for eight percent of the global consumption, according to the recently published Synthetic
Latex Polymers: Southeast Asia Market
Analysis and Opportunities report by
global consulting and research firm Kline
& Company. Although it is significantly
smaller than the leading global markets,
such as the U.S., Europe and China, it is still
much larger than the developing markets of
the Middle East, Brazil and India.
Within Southeast Asia, countries such
as Malaysia, Thailand and Indonesia account for 82 percent of synthetic latex
polymers consumption in the region.
Acrylonitrile-butadiene (AB nitrile) is
the leading product type, accounting for
44.6 percent of the total consumption in
the region by volume, followed by styrene acrylics.
Product split varies from one country to
another. Latex consumption in Malaysia
and Thailand is dominated by AB nitrile
due to the large importance of the glove
dipping application in these two countries.
The product mix in Indonesia is dominated by styrene acrylics. Thailand dominates
in consumption of pure acrylics, which
is the third-largest type of synthetic latex
polymers consumed in the region.
The product split in this region cannot be compared to any other region in the
world, said Nikola Matic, industry manager of Klines Chemicals and Materials
Practice. In other regions, paints and
coatings or paper applications usually
represent the largest consumers, while the
product split in Southeast Asia is strongly
affected by the importance of the glove
dipping industry in the region.
The supplier landscape is also very
specific in this region. Due to its fragmentation the market is characterized by
a high degree of rivalry among existing
suppliers. Moreover, the top ten suppliers account for over 60 percent of the
market with several production bases
available in the region. This competition

creates various barriers for those looking to enter the market.
Suppliers consist of two tiers of companies: multinational companies, with a diverse regional base; such as Synthomer, Dow
Chemical, BASF, Archroma and Dairen.
Regional companies, such as Eternal,
Dovechem, Bangkok Synthetics and Arindo
Pacific, complete the competitive landscape.
Due to its strong position in glove dipping, Synthomer is the largest supplier of
synthetic latex polymers, specifically AB nitrile and high solids styrene-butadiene (HSSB). BASF comes in second and is a leading
supplier of styrene acrylics in the region,
particularly in paints and coatings and construction industries. Kumho Petrochemical
is the third largest supplier of synthetic latex polymers and second-largest supplier of
AB nitrile and HS-SB in the region.
Due to a strong correlation to the
positive GDP growth in these country
markets, the Southeast Asian market for
synthetic latex polymers is forecast to
grow, increasing at a compound annual
growth rate of 6.5 percent through 2018.
Micronized PTFE Market

$868.29 Million by 2019
According to a new report by Markets
& Markets, Micronized PTFE Market
by Application (Inks, Thermoplastics,
Coatings,
Grease
&
Lubricants,
Elastomers), by Geography - Global
Forecast to 2019, the market has a projected value of $868.29 million by 2019,
signifying firm annualized growth of 7.06
percent between 2014 and 2019.
PTFE micro powder or micronized
PTFE is made from virgin polytetrafluoroethylene resin or recycled PTFE scrap.
The micronized PTFE market in AsiaPacific is one of the fastest-growing consumers across the globe and is expected to
continue the trend in the near future. AsiaPacific is the biggest market for micronized PTFE, and accounted for a share of
more than 38 percent of the total market
10 Market Reports 0115.indd 10
size in 2013 that was majorly contributed

by China. It is estimated that India is the
fastest-growing market of micronized
PTFE in the region. The high growth in
this region is mainly driven by growing
population, vast economiesdeveloped as
well as developing, favorable investment
policies, and government initiatives to
promote industrial growth.
Inks are the biggest application for
the micronized PTFE market, followed
by thermoplastic having a combined
market share of around 66 percent of
the total micronized PTFE used in 2013.
Inks require different additives in order
to achieve the right formulation for usage in different end-user industries. The
selection of additives for inks is highly
critical because any deviation from the
required properties may result in entire
formulation being destroyed. PTFE micro
powders in inks are sought out for their
value-added properties such as small particle size, abrasion/rub resistance, and
blocking.
The U.S. and China are at theforefront
of PTFE micro powder consumption,
while Germany, Japan and the U.K. are
other key markets for micronized PTFE
consumption. China is the key market in
Asia-Pacific, consuming more than half of
the demand for PTFE micro powders, followed by Japan, South Korea and India
where consumption is growing steadily.
Increase in the consumption of PTFE
micro powders for inks, coatings, and
thermoplastics has been observed in AsiaPacific due to continued industrialization
and rise in the manufacturing sector of the
region. Thermoplastic is projected to be
the fastest-growing application segment
followed by grease & lubricants between
2014 and 2019. Inks are expected to witness a slow growth due to the growing
digital media industry, which is substituting the demand for printing ink products.
PTFE micro powders in inks are sought
out for their small particle size, abrasion/
rub resistance and blocking. CW
January 2015
1/5/15 11:30 AM
PPG Industries has released its annual

automotive color popularity data, showing that white continues to be the most
popular car color globally based on 2014
automotive build data.
According to PPGs global data, white
ranked first (up 3 percent from last year
to 28 percent), followed by black (18 percent), and silver and gray tied for third
(13 percent each). Silvers popularity continues to decrease across the globe, dropping seven percent over the last two years.
Car manufacturers across the world
are continually seeking new ways to create a unique appearance for models and
vehicle brands. As color selection takes
place two or three years in advance of a
model year, it is important for auto makers to combine color popularity with
global consumer trends, said Jane E.
Harrington, PPG manager, color styling,
automotive OEM (original equipment
manufacturer) coatings. Today, automotive manufacturers can choose from a
broad array of colors as well as a wide
assortment of variations of conservative
hues such as white, silver, black and gray,
and distinct effects such as micas, glass
flakes, fine bright aluminum and hueshifting pigments.
Regional trend highlights from the
2014 data include:
In North America, white remains
most popular (23 percent), followed
by black (18 percent), gray (16 percent) and silver (15 percent).
In South America, silver and white
lead in popularity (32 percent each),
followed by black (13 percent), gray
(11 percent), red (8 percent) and
blue (2 percent).
In Europe, white remains most popular (25 percent), followed by black (15
percent) and gray (14 percent), and
natural shades such as golds, beiges,
yellows, oranges and browns continue
to grow in popularity (12 percent).
In Asia Pacific markets, white remains most popular (31 percent),
followed by black (20 percent) and

silver (12 percent).
Across North American vehicle types
manufactured in 2014, PPG found that:
Ten percent of automobiles were
coated in natural hues such as golds,
beiges, yellows, oranges and browns.
Browns in particular are growing in
popularity in midsize and sport utility vehicle (SUV) models.
Sports models continue to be the
most likely to feature red, blue or
green shades. All three colors overtook gray and silver as more popular
colors for sports models.
Luxury vehicles, 24 percent of which
were white in 2014, are most likely
to feature effect finishes such as metallic or pearl tri-coat.
Looking to 2015 models, Harrington
said PPG believes drivers will continue
to see an increase in natural tones such
as coppers, oranges and browns. New
models also may be influenced by metal
tones such as bronze, pewter and rose
gold, which have had a significant influence across fashion, jewelry, furniture
and industrial design in recent years. In
addition, consumers will have access to
the same high-definition experience they
now readily consume across entertainment platforms, with access to highdepth color a deeper, richer version of
color especially in 2015 models that offer blues, reds and yellows.
In response to continued demand for
color innovation in automotive coatings,
PPG introduced 63 exterior shades to manufacturers for consideration in styling 20172018 model year vehicles. Titled Elements,
the collection includes four palettes:
Good Life captures the harmony between man-made and natural elements,
emphasizing a spirit of respect for nature
and simplicity, and enabling drivers to discover their best balance with life. The palette includes earth tones, golden yellows,
weathered browns and foliage greens.
Im Pulse reflects the movement of
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Fresh Paint
PPG Data Shows White Continues to

Dominate as Most Popular Global Vehicle Color
consumers to take control of design

through their connections via social media and the growing popularity of the
maker movement. The palette includes
bold bright hues, opaque pastels and urban neutrals.
Co-Leidescope reflects the growing
global eclecticism that is inclusive of
ethnicities and cultures. The palette includes spicy-hot reds, gemstone greens,
plum and indigo blues that create a bohemian flare.
Introsense represents a new direction
in minimalistic styling that blends clean,
pared-down designs with a quiet nature.
The palette includes pale-washed blues,
greens, corals and purples combined with
light, nuanced neutrals.
PPG engages a network of more than
25 color experts with a focus on automotive, architectural, aerospace and
consumer-products markets. These specialists analyze design trends, consumer
preferences and priorities across regional,
cultural and global markets to determine
factors that will influence future color
choices. The new colors and palettes introduced this year for automotive manufacturers reflect developments across
these markets and influences.
U.S. Green Building Council

Announces Extension of
LEED 2009
The U.S. Green Building Council
(USGBC) will allow LEED users to register projects under the LEED 2009 rating
system until Oct. 31, 2016. The original
date for LEED 2009 registration to close
was June 15, 2015. Extending to October
2016 gives LEED users and members of
the green building industry additional
time to prepare for LEED v4, the latest version of LEED, which features increased rigor and multiple updates.
When USGBC launched LEED v4
last year, we set out with one goal in mind
to raise the bar in a way that challenges
the building industry to reach higher than
Coatings World | 11
1/5/15 11:35 AM
Fresh Paint
ever before. This is our nature

and USGBC and its members
collective mission, said Rick
Fedrizzi, CEO and founding
chair, USGBC. However, the market has
requested additional time to prepare for
LEED v4, so we are responding.
In a survey conducted at last weeks
Greenbuild conference, 61 percent of
respondents said they are not ready
or unsure if they are ready to pursue
LEED v4 and require additional time to
prepare. Extending LEED 2009s availability enables USGBC to work with the
broader industry within a longer time
frame to drive meaningful and comprehensive change.
Our international LEED users,
which account for some 50 percent of
new LEED registrations, have also indicated they would like to have more time
to move onto the new rating system,
Fedrizzi noted. This extension will be
especially helpful to them.
LEED v4 has been in the market for
nearly one year and will remain available
for those market leaders who are ready.
LEED v4 wasnt designed to be easy.
It is the next generation of green building, and we are confident the market will
meet us there as they have in years past,
added Fedrizzi. When USGBC first pilot tested LEED in 1998, there werent
many buildings that could qualify for
LEED certification at the Platinum level.
Now, more than 1,000 buildings have
achieved it. With LEED, we have a responsibility to set a high bar and we
know that many leaders are capable of
reaching it, presently or in the very near
future. We want to support our LEED
users as they move the market forward
with us, and allowing them to utilize the
LEED 2009 rating system for a little longer will help facilitate that.
USGBC continues to develop new
resources that support the markets adoption of LEED, added Fedrizzi. The
LEED Dynamic Plaque provides a vivid,
real-time visualization of building performance data spanning water, energy,
occupant satisfaction and more, giving
building owners critical insight into how
their building is performing. Every day,
LEED is contributing to scores of new,
innovative building technologies in the

design, manufacturing and construction
process, and has brought new, healthier
building materials to market.
LEED has facilitated spectacular advances in building technologies, integrated design and operating practices. LEED
is also largely responsible for the explosive growth of the green building sector,
which supports or creates 7.9 million jobs
across all 50 states and contributes $554
billion to the U.S. economy annually.
PPG Launches Mobile

Website for Masters Mark
Brand
PPG Industries architectural coatings
business in China recently launched a
mobile website on the WeChat public
platform for the Masters Mark paint
brand. The official brand account for the
popular social media tool in China is the
first mobile website PPG has launched on
Chinese social media.
PPG Architectural Coatings in China
is dedicated to developing the official
account on WeChat for the Masters
Mark brand into a service platform for
home decoration and living information. The newly launched site consists
of four sections Product Center,
Paint Service, Paint Calculator and
Masters Video.
In the Product Center section, consumers can find information about products to meet their needs at any time and
any place. Visitors can use the Paint
Calculator function to find how much
paint is needed for a project when they
input the construction area of each room
to be painted. The Paint Service section
offers dialing assistance to help consumers call PPGs customer service at 400998-4598. Finally, the Masters Video
section includes various videos offering
updates on Masters Mark paint products
and services.
In addition, the new social site for the
Masters Mark brand provides the latest
information on color trends, home decoration inspiration, store locations and
more in an interactive way. To access it,
search for the WeChat ID mastersmark
and then click Follow to get up-to-date
news about Masters Mark paints.
PPG Foundation Supports

Chemistry Outreach
Program
More than 250 students at Bloom
Elementary in Louisville, KY teamed
up with chemistry adventurer Ion Jones
on a global quest to explore rainforests,
deserts, glaciers, ancient temples and prehistoric carbon deposits. While the journey made possible by PPG Industries
Foundation with support from the
Community Foundation of Louisville and
DDW The Color House is imaginary,
the science involved is real.
Led by Ion Jones (a parody of the
Indiana Jones movie hero), Ion
Jones & the Lost Castle of Chemistry
is a 45-minute, interactive traveling science show. Initially created by Carnegie
Science Center of Pittsburgh with support from PPG, the show teaches students
how chemistry affects industry, technology and the environment. By the time
students reach the Lost Castle, they have
explored and observed chemistry in action courtesy of a fiery volcano, a cola
geyser, an exploding hydrogen-filled balloon and other experiments.
This all-new chemistry-themed outreach program - which includes a science
show, hands-on activities and pre- and
post-program materials about chemistry
and chemical reactions - will be available
to travel to schools and other locations
throughout the region.
The need to inspire and embed a
culture of science literacy in Kentucky is
crucial to the future of the region. Our
strategic plan, Unbridled Science, responds to that need by challenging us to
reach more students beyond the borders
of our building. This dynamic new program does just that, explained Science
Center executive director Joanna Haas.
With support from PPG, a Fund for
Louisville capacity-building grant from
the Community Foundation of Louisville
and D.D. Williamson, we are launching
Ion Jones, a self-sustaining, on-the-road
program that will introduce students
across the region to the critical discipline
of science and inspire them to become lifelong learners.
This program will join the ranks of the
Science Centers other successful traveling
January 2015
1/5/15 11:35 AM
We create
chemistry
that makes
wood love
fast drying.
Introducing our newest addition to the Laromer oligomer line of UV

curable, water-based polyurethane acrylate dispersions, Laromer UA
9064 and Laromer UA 9095. For excellent warmth of wood, excellent
adhesion to wood and PVC, combined with low yellowing and quick drying
properties, your furniture, flooring, and cabinet coating applications will be
loving their enhanced appearance. At BASF, we create chemistry.
150 years
basf.us/dpsolutions
= registered trademark of BASF Group
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11/24/14 9:16 AM
Fresh Paint
outreach program, Captain

Current vs. The Electricity
Vampires, powered by LG&E
and KU. After over two years of
traveling, Captain Current has reached more
than 10,500 students around the region.
PPG is thrilled to help expand Ion
Jones to the Kentucky Science Center. We
are strongly committed to enhancing educational initiatives that garner interest in
science, technology, engineering and math
(STEM) such as the Kentucky Science
Center programs, said Sue Sloan, executive director, PPG Industries Foundation.
We are excited to bring this program to
Bloom Elementary and other schools in
the Louisville area, and we hope it helps
students experience how fun and exciting
science and technology can be.
Ion Jones & the Lost Castle of
Chemistry includes up to 10 hands-on activity stations where students explore and
learn chemical processes, reactions, and
how to use chemicals safely. The program
also incorporates curriculum connections
relevant for grades K-8 and can be tailored to each audiences needs.
The program is offered at various pricing levels for experiences serving up to
500 students. For booking and additional information, visit KYScienceCenter.
orgor call 502-561-6100, ext. 6111.
Axalta Releases New Color

Accuracy Tool in China
Axalta Coating Systems has launched
Acquire Plus EFX to the Chinese market, a high technology-based hand-held
spectrophotometer that measures color
with precision. The Acquire Plus EFX is
already in use by some of the premium
body shops across the world, particularly
in the U.S., Europe and Japan.
The Acquire Plus EFX is a third generation, German-engineered spectrophotometer specifically designed for
waterborne refinish systems to improve
the accuracy of the color match. It can
measure the sparkle of flakes in coating
in addition to the respective light or darkness and color of the paint.
The Acquire Plus EFX has been designed with body shop customers in mind,
and is especially useful for those in the collision repair industry who need colors that
are ready to spray quickly. It is designed

to enable the testing and adjustment of
difficult colors to be performed faster and
easier, it has a more user-friendly interface
that comes complete with an update in adjoining software that works with the tool
for color testing and matching.
Cromax Bike Team

Netherlands Cycles for
Make-A-Wish
Cromax, one of the three global refinish
brands of Axalta Coating Systems, has
started a new initiative in the Netherlands:
the Cromax Bike Team. The teams aim is to
offer Cromax customers in the Netherlands
an accessible, easy and fun way to give back
to the community. It offers busy bodyshop
owners the opportunity to help fulfill their
corporate social responsibility.
The newly formed Cromax Bike Team
will take part in regional cycling tours every year. Then, once a year, a larger event
for the cyclists will be organized: the
Cromax Ultimate Challenge. This will see
participants setting their own individual
performance goals, racing to improve personal bests. But the real winner of all the
events will be Make-A-Wish Netherlands,
for which the team will raise money
through its corporate sponsorship, participants sponsorship and other fundraising
activities. Make-A-Wish is a non-profit
organization that fulfills the wishes of children aged between 3 and 18 years old who
suffer from life-threatening illnesses.
Tonio Amaddeo, sales manager for
Cromax in the Netherlands, says, The
original idea for the Cromax Bike Team
was born out of two pieces of information. First, we know from our experience
with our customers that we can create
positivity if we join our efforts. And secondly, many of our customers are avid
cyclists. So the aim is to get all these enthusiastic people together and organize
activities to achieve meaningful goals,
personally and for our community. From
the start, our ambition was to donate any
money we raised to a good cause.
Christel
Bockting,
Netherlands
Regional Action Coordinator, Make-AWish, says, We are very grateful for every companys work. It is so important
to us. The fact that businesses choose
Make-a-Wish is fantastic. The Cromax

Bike Team initiative really has the potential to grow into something beautiful. It
looks like, thanks to the teams efforts,
we can make many children happy. And
we have witnessed so much enthusiasm
from Cromax already, there is a clear
feeling that we are working together to
help the children.
The first Cromax Ultimate Challenge
was held in Veluwe, a central location in
the Netherlands, on Wednesday, October
29. At the event, Amaddeo presented a
check for 10,560 for the charity, on behalf of Cromax, to former leukemia sufferer and ambassador for Make-A-Wish
Netherlands, Juliette.
The following companies have supported the initiative and are sponsors
of the Cromax Bike Team: A.A.S., Gebr.
Ferwerda, Geeraets Autolak, Heuvelland
Autoschade, Inducar Protection Coating,
Luijten-VVZ,
N3Wstrategy,
Roks
Autoschade en Vanesch Verf.
Axalta Presents Advances in Powder
Coatings for Corrosion Protection and
Visual Appeal
Chemists Christopher Lopez and
Reena Reddy from Axalta Coating
Systems presented their work on powder
coatings at FABTECH 2014 in Atlanta,
Georgia. The metal forming, fabricating,
welding, and finishing event is estimated
to attract 27,000 attendees. Lopezs talk
showcased the use of Axaltas fusion
bonded epoxy (FBE) powder coatings
that are designed to help protect metal
pipelines for transporting oil, gas or
water. Reddys presentation focused on
Axaltas powder coatings that have metallic visual effects for exterior and interior applications.
FBE powder coatings are widely used
to help protect pipeline structures from
corrosion, given that they are formulated
to offer enhanced physical and chemical
stability, resistance to soil stress, adhesion
to metal, and resistance to abrasion and
corrosion mitigation.
Properties of the FBE are affected by
selection of epoxy resin and other components, such as curing agents, pigments
and additives, described Lopez. When
we develop our FBE coatings, we consider not only the coating properties that
January 2015
1/5/15 11:35 AM
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production facility is the single largest and one of the most
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world. With our completely new water treatment facility,
the production plant is also one of the most
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www.sincol.com.cn
Untitled-1 1
3/10/14 1:20 PM
Results of U.S. Architectural Coatings Industry Research Report Which Compared Business
Trends in 4Q14 vs. 4Q13
Each month, North Coast Research surveys a large sample of paint retailers throughout the U.S. to get a sense for
current business trends. Please note that of the three primary architectural coatings channels (paint stores, home
centers and retail distributors), this survey is primarily reflective of the distributor channel which tends to see volume
growth less than the industry; therefore, we view the results as a directional indicator more so than absolute industry
volumes. For inquiries regarding this report please contact Kevin Hocevar at 216-468-6924 or
kevin.hocevar@northcoastresearch.com.
Architectural Coatings Sales Volumes Up 1.6% in
4Q14 vs. 4Q13
According to industry participants, average sales volumes increased 1.6% in 4Q14 compared to 4Q13. This compares to record volume growth in our index of 2.6% in 2Q14 (which benefitted from the roll-out of Valspar brand paint at Ace Hardware) and
1.2% in 3Q14. Weather conditions improved across the country
as the paint season entered its busy season in 2Q14 and the
industry saw paint sales accelerate which tempered off slightly
in 3Q14 but actually picked-up again slightly in 4Q14 or at least
on a year-over-year basis. Paint volumes continue to progress in
a positive direction dating all the way back to the inception of
our coatings survey in early 2013. We are encouraged with the
positive underlying trends that have persisted through 4Q14 as
paint volumes continue to grow. Overall, 53% of respondents
witnessed an increase in paint volumes vs. only 18% that saw
paint volumes decline, which averaged out to 1.6% year-overyear volume growth with a net increase of 35%.
Price of Paint from Suppliers 4Q14 Paint Prices Largely
Flat as Prior Increases Have Anniversaried
50% of contacts noted that the price of paint from suppliers was
flat in 4Q14 vs. 4Q13 as our paint price index only rose 0.7%
which compares to average increases of 1.5%-2.0% in 2013 and
in-line with our paint price indexes of 0.8%, 1.0%, and 0.8% in
3Q14, 2Q14, and 1Q14, respectively. Bottom line, we believe
that price increases from when coatings manufacturers were
trying to recover rising raws have anniversaried so we believe
price increases are more tactical and less pronounced with 2H14
marking the first time the majority of contacts reported flattish
pricing. Overall, 42% of respondents witnessed an increase in
pricing vs. only 9% that saw pricing decline, which averaged out
to a 0.7% increase in year-over-year price with a net increase of

33% as the majority of contacts (50%) reported flat year-overyear pricing in 4Q14.
Raw Materials TiO2 Remains Benign and Crude Oil Prices
Showing Pressure on Oil-Based Raw Materials
Titanium dioxide (TiO2) prices have been stable to slightly declining in recent months following sharp declines in early 2013.
Also, propylene which is largely tied to fluctuations in crude
oil pricing has dropped significantly this week. Based on conversations with coatings raw material distributors, very few raws
have seen declines thus far due to the decline in oil prices; however, contacts believe raws will come down in 2015 (maybe as
soon as 1Q15) which could lead to meaningful price/raw benefits for manufacturers as paint pricing tends to be sticky. We
view the current price/raws relationship as a slight positive for
paint manufacturers and believe the relationship has the potential to become increasingly favorable in 2015 as oil-based raws
see more meaningful declines in price.
3-Month Outlook Outlook Favorable Despite Arrival of
Winter Months and Seasonally Slower Demand
Our proprietary Coatings 3-Month Outlook Index reached 0.36
in 4Q14 which compares to a reading of 0.57 both year-over-year
and sequentially. Due to the upcoming winter season, outlooks
at this time of the year tend to come in lower as contacts generally compare their current volume performance to the expected
volume performance over the next 3 months which are considered the slowest months of the year. Please note that the highest possible reading is +2 (indicating all contacts have a very
positive outlook) and the lowest possible reading is -2 (indicating all contacts have a very negative outlook).
January 2015
1/5/15 11:35 AM
we desire, such as corrosion protection, flexibility, impact resistance and chemical resistance, but also the application process
that our customers use to apply the coatings. In addition, we
also provide a variety of powder coating systems such as single
layer systems and dual layer systems to help meet our customers needs, Lopez emphasized.
The durability and stability of powder coatings can help to
maintain the structural integrity of the underlying metal that they
are designed to protect. However, when special effect metallic pigments, such as aluminum, gold, bronze or copper are used in powder coatings, the visual appeal is sometimes the customers key
property. Reddy and her team identified factors that influence the
optical properties of the metallic pigments in powder coatings.
Solid color powder coating overspray can often be recovered and returned to the coating system to help allow customers
to achieve nearly 100% use of powder coating materials. There
is a process called bonding in metallic effect coatings where the
pigments are fused to the powder particles to help allow for excellent reclamation, explained Reddy. When proper effect pigments are selected, we can have a durable coating finish with an
appealing anodized metallic visual appearance using only a single layer of powder coating. The layer is formulated to provide
good protection and an aesthetic benefit that helps to reduce
material use and coating costs for our customers, Reddy added.
Axalta powder coatings are offered to be used in many
industrial applications for aesthetics and protection purposes,
including architectural, pipeline and automotive, said Dr. Fred
Allen, Axaltas Global Technology Director of Powder Coatings.
We are committed to working closely with our customers to
understand their needs and to continue to develop products and
coating processes to help meet those needs, whether a customer
needs a coating with exceptional corrosion or impact resistance,
or a coating with visual pizzazz.
Additional Axalta powder coating experts were also scheduled to present at FABTECH 2014. Presentation titles included:
Building Blocks of a Powder Coating System, presented by Bill
Owens; Troubleshooting Your Powder Coating Operation, presented by Mike Wittenhagen; Basic Concepts of Powder Coating
(Spanish) and Advanced Concepts of Powder Coating (Spanish),
both presented by Mentor Leal; and Trends in Architectural
Powder Coatings, presented by Michael Withers.
The 45th anniversary of PPG Industries Huntsville, AL, facility was celebrated with an open house for employees and their
families to tour the operations where aircraft windshields, windows and canopies are made. For nearly half a century, PPG and
its employees have maintained leadership in the global aviation
industry as well as in the Huntsville community.
It is a much different operation today, with greater efficiency
and the ability to make larger and more complex parts, according to plant manager Tom Meyer.
The biggest change since the plant opened is the ongoing
transformation to a lean culture, which I would define as the
balancing paint performance

and compliance?
For more than 50 years, Eastman Texanol ester
alcohol has been the gold standard in helping
latex paints perform. And with Eastman Optifilm
enhancer 400, formulators can continue to use high
Tg resin systems in existing paints and also meet
challenging regulations.
Best yet, using Texanol and Optifilm together
provides the best of both worlds for performance
and compliance. They also offer a cost-effective
solution to regulatory compliance without
sacrificing your paints performance edge.
You could say its the perfect combination.
Let us help you find the missing piece

of your formulation puzzle.
Visit www.Eastman.com/coalescents or call
1-800-EASTMAN or your local distributor.
PPG Celebrates 45th Anniversary of

Alabama Aircraft Products Plant
January 2015
Are you
puzzled by
2014 Eastman Chemical Company. Eastman, Optifilm, Texanol, and The results of
insight are trademarks of Eastman Chemical Company. COAL-COAT-007 11/14
www.coatingsworld.com
Coatings World | 17
1/5/15 11:35 AM
Fresh Paint
continuing mission to remove

waste from the workplace,
Meyer said. Our transformation engages all employees to
constantly look for opportunities to improve our process.
Meyer cited several bright spots visible in the factory. The most prominent is a work cell where we process
parts for a commercial aircraft manufacturer. Through the efforts of the
people in the work cell, we have been
able to reduce lead times for select
high-volume programs.
A new window may require thousands
of hours in design, development and qualification by PPG employees in Huntsville
before it is certified for flight. On average, aircraft windows PPG makes today
are significantly larger and more complex
than those made decades ago.
PPG has been able to maintain a
leadership position in a highly competitive industry by continually securing new customers and new programs,
Meyer said.
He credited employees for their contributions to successes with lean and new
program development. It is a testament
to the talent and dedication of the people
who have worked here through nearly
half a century that PPG continues to
grow and meet the needs of the aerospace
transparency industry.
In addition to housing production operations, the PPG facility has employees
involved in design, development, testing
and certification of new windows as well
as ongoing support of windows for aircraft operators.
Community involvement is important
to PPG, the company says, and its support includes U.S. Space & Rocket Center
Aviation Challenge program scholarships, University of Alabama-Huntsville
Girls Day on Campus scholarships and
donations to local public schools through
Public Education Leadership Community
grants of the PPG Industries Foundation
that totaled more than $65,000 in 2013.
PPG also provides community support
through employee volunteerism grants
that exceeded $30,000 in 2013, and it
annually sponsors a community scholarship for a local high school graduate. The
company and its employees rank among

the largest financial supporters of the
United Way of Madison County. PPGs
memberships include the Huntsville/
Madison County Chamber of Commerce,
Business Council of Alabama and North
Alabama International Trade Association.
PPG started construction of the
Huntsville aircraft products plant in
May 1968 on a 64-acre site and began
production April 9, 1969, with about
100 employees. The first shipment was
made May 27, 1969, of windshields for
the Convair 340 commercial airliner, for
which PPG still maintains tooling even
though it has been years since it produced
any of the windshields. Today, more than
1,000 different designs are made in any
month from windshields for commercial
airliners to helicopter windshields.
Axalta to Work with

Sabanci University
Axalta Coating Systems in Turkey has
announced a new cooperation initiative
with the Sabanci Universitys School of
Management which will be an integral
part of the three Masters programs the
university offers. Through a variety of
projects, students will be able to gain
hands-on work experience with Axalta
in Turkey during their MBA, Executive
MBA or Master of Finance (MoF) courses. Sabanci University, an independent
university, is located near Axaltas Turkish
manufacturing center in Sekerpinar.
Axalta is a firm believer in the
power of innovation and were passionate about nurturing young talent. We
see collaboration between industry and
academia as being absolutely vital, as it
can ensure a continued source of innovation in the knowledge-based economy
of the twenty-first century, said Heinz
Stolz, Director of Axaltas refinish businesses across Turkey, the Middle East
and Africa. It is with this goal in mind
that we are eager to mentor the leaders
of tomorrow in order to build the expertise and graduate skills that will meet
employer objectives.
The joint program will be coordinated
with Sabancis School of Management
and allows participating students to take
on actual projects at Axalta that are
relevant to their studies and to the company. With Axaltas growing footprint in
Turkey, the company can offer students
projects in manufacturing, management,
sales or customer service, ensuring that
students meet their course requirements,
find the best match for their area of study
and contribute to Axaltas operations at
the same time.
The Axalta education program with
Sabanci University forms part of a growing range of global education programs
that Axalta has set up together with academic institutions around the world.
AkzoNobel and Plan

Nederland Mark 20 Years of
Supporting Education
AkzoNobel and the Plan organization in
the Netherlands are celebrating the 20th
anniversary of a partnership which has
supported the education of thousands of
young people around the world.
Initially set up to improve the quality of education for children in developing countries, the companys Education
Fund has since evolved to also support
the employability of young people and set
them on a proper career path. Over the
years, tens of thousands of young people
have benefited from dozens of projects in
countries such as Bolivia, China, Ecuador,
India, the Philippines and Vietnam.
AkzoNobels Visualizer App

Wins Technology Prize
The Visualizer app launched by
AkzoNobels Decorative Paints business e
has won a prestigious honor at the 2014
UK IT Industry Awards.
A first in augmented reality technology, the free app enables users to see in real
time what a room will look like in a wide
range of different colors. The innovation
beat seven other finalists in the Innovative
Mobile App of the Year category. The
core innovation behind the Visualizer is
the Computer Vision technology which
enables the user to apply realistic virtual
paint to their walls, in real-time, without
affecting picture frames and other furniture. Compatible with both Android and
iOS devices, it is currently available in 44
countries and will continue to be rolled
out over the coming months. CW
January 2015
1/5/15 11:35 AM
Latin America International Coatings Scene
Sika Expands Latin America Footprint
Sika has added

another Latin
America
acquisition to
its regional
expansion
campaign. This
latest addition will
improve logisitics
for increasing
demand in the
construction
markets.
by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
ika AG, of Baar, Switzerland, has added another Latin American aquisition to its regional expansion campaign, in Aparecida
de Goinia, Gois State, Brazil.
The latest addition will improve logistics for
increasing demand in the construction markets,
mostly concrete admixtures, waterproofing
systems and grouts, the company noted. The
new plant in Aparecida de Goina, in addition
to the acquisition of Lwart Qumica earlier this
year, is a further step in our strategic expansion
in Brazil initiated in 2012. Sika now operates
seven factories in the country, said Sika CEO
Jan Jenisch, at the November announcement of
the purchase.
In April 2014, Sika bought Lwart Qumica
Ltda., based in Lenis Paulista, Sao Paulo
State, which reported annual sales of $33
million. The company specializes in waterproofing, and has two noted brands, Lwart
Impermeabilizantes, a technical waterproofing,
and Ciplak Impermeabilizantes, a retail product. At the time, Jenisch was quoted saying,
We have plans for new production lines and
factories in Brazil, Argentina, Chile, Uruguay,
Colombia and Mexico...worth $1.5 billion.
In August 2013 Sika also purchased
19 Latin America 0115.indd 19
AkzoNobels building adhesives segment for

$318 million, including the latters premium
segment brands Schnox, Cgcol, Casco,
Synteko and EriKeeper.
The acquisition wave has produced bottom
line results. Sikas 2013 annual report indicates that Latin America posted the strongest
growth of all regions in 2013. Year-on-year,
sales were 15.1 percent higher, with every country and target market recording increases.
In 2012, Sika entered the Paraguay market
with the acquisition of Inatec SRL, based in the
capital of Asuncin and reporting annual sales
of $7 million. Inatec, founded in 1982, is a local leader in refurbishment, waterproofing and
concrete admixtures market.
In 2011, Sika purchased Colauto Adesivos
e Massas (Colauto), based in So Paulo, which
manufactures adhesives and sealants, along
with acoustic damping and structural reinforcement elements for the automotive and transportation industry. Colauto reported sales of $50
million in 2010. Among other Brazilian operations are plants in: Jaboato dos Guararapes,
in Pernambuco State; Cachoeirinha, in Rio
Grande State; and Osasco, Sao Paulo State.
In the Latin America region as a whole, Sika
lists 43 countries in which it maintains a presence. Sikas global distribution centers also include one in Panama.
Among major construction projects in Latin
America utilizing Sikas waterproofing products is Mexico Citys $20 billion Tunel Emissor
Oriente, a 40-mile long drainage line beneath
the city that was expected to be completed by
the end of 2014, helping to control flooding in
the area.
In early December 2014, Saint-Gobain,
based in Courbevoie, France, announced that it
planned to acquire the majority shares of Sika
held by the Burkard family for $2.8 billion. The
purchase would give Saint-Gobain control of
52.4 percent of all voting rights and 16.1 percent of Sikas share capital.
Sikas product lines encompass belowground and mortar waterproofing, flexible
membrane systems, liquid applied membranes,
joint sealants, waterproof ready-to-use mortars,
injection grouts and coatings. CW
Coatings World | 19
1/5/15 11:46 AM
International Coatings Scene Europe
How Do Low Oil Prices

Affect Raw Material Suppliers?
One of the
benefits of the
sharp fall in oil
prices in the
second half of
2014 should be
a drop in raw
material costs.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
or coatings producers one of the big benefits of the sharp fall in oil prices in the
second half of last year (2014) should be
a drop in raw material costs.
Some commentators are also predicting a
rise in demand due to the effect of lower oil
prices cutting the production and distribution costs of a wide range of industrial and
20-21 Europe 0115.indd 20
consumer products.
However, neither is likely to happen on a
significant scale in the short-term in Europe.
While oil prices have been plummeting suppliers of some coating raw materials have in fact
been announcing price increases.
At the same time, rather than boosting demand, the oil price drop has had the opposite
effect in Russia, which has been one of Europe
fastest growing coatings markets. Instead the
country which relies heavily on revenues from
oil and gas exports is expected to be stuck in a
recession this year (2015).
Nonetheless if oil prices stay at the current
January 2015
1/5/15 11:47 AM
Europe International Coatings Scene

low level or fall further, analysts are forecasting that in the longer term they could
start bringing down raw materials costs
in many sectors.
Continued low prices will create a
glut in oil and its derivatives following
a flow of investment funds into the sector in recent years and an expectation
of continued high growth in China,
explained Paul Hodges, chairman of
International e-Chem, a London-based
chemicals consultancy.
Raw materials suppliers will have to
cut their prices because otherwise they
will not have any customers, he added.
This will first require the removal of a
number of obstacles in the supply chain
which have curbed the availability of
some coatings raw materials.
Since the 2008 financial crisis in
Europe, producers of raw materials like
basic chemicals have tended to keep low
stocks, said Amit Sharda, chemicals
analyst at Oxford Economics, Oxford,
England. This has resulted in a lack
of sufficient flexibility in the system for
downstream users to stock up their own
raw materials in order to take advantage
of upstream price decreases.
The result has been that even at times
of economic crisis or supply/demand imbalances prices have gone up, sometimes
steeply.
As coatings manufacturers, we would
of course, expect to see a knock on effect from the falling price of oil onto raw
materials in the wider market, said Tom
Bowtell, chief executive of the British
Coatings Federation (BCF)
(But) raw material prices for the
coatings and inks sector have been rising
almost continuously since 2002 and increased by well into double figures in the
two peak years of 2008 and 2011 while
other years also showed steady increases, he continued. Many solvents were
typically 30 percent to 40 percent higher
in price (in 2012 compared with 2012).
It is only in the last 18 months that we
have seen any real softening of purchase
prices and even this means only a 3% fall
in overall raw material prices in the last
year - a drop in the ocean compared with
what has gone before.
Raw material suppliers which are
currently attempting to push up their

own sales prices are blaming other factors outside the oil value chain.
If oil prices stay at

the current level or
fall further, analysts
forecast that in the
long term they could
start bringing down
raw material costs in
many sectors.
Clariant, the Swiss-based coatings
materials supplier, for example, said
that increases in operating costs was
the main reason behind the announcement in late 2014 of a 10 percent rise
in prices of additives for coatings and
other products made by its Plastics and
Coatings segment.
Most of our raw materials in Plastics
& Coatings are at least 3 4 steps downward in the value chain (from oil), said
Ernesto Dongiovanni, Clariants head of
marketing, polymer additives. Therefore
the impact of a lower oil price is substantially less pronounced as other factors-inflation in labor costs etc.-- outweigh
this effect.
Prices in the coating raw materials
supply chain have also been deeply influenced in recent years by cutbacks in
capacity following the 2008 recession
and a lack of investment in new plants
or expansions.
This is reflected in variations in price
trends between segments. Figures from
the European Chemical Industry Council
(Cefic), Brussels, which include downstream sectors like coatings, show that in
the first three quarters of last year (2014)
chemical producer prices dropped 1.7 percent, but petrochemical prices declined
by over double that level while those for
20-21 Europe 0115.indd 21
polymers dipped by only 0.3 percent.

Europes ageing chemical plants are
vulnerable to supply interruptions which
has prevented some prices decreasing by
as much as would be normally expected
after a drop in oil prices. There have
been a relatively high number of breakdowns, and outages in basic chemical
plants over the last few months, says
one chemicals analyst.
Some commentators are predicting
that due to the lower margins stemming
from lower oil prices, there will now be
more plant closures. The rating agency
Moodys reckons that as much as 6 percent of European capacity for ethylene,
the building block for organic chemicals,
could be closed down.
Cefic was predicting in December
that total output of chemicals including
downstream products like coatings will
rise only 1 percent in 2015around the
same level as in the previous year (2014).
Monthly data point to continued anaemic growth, with energy-intensive petrochemicals output falling, said Hubert
Mandery, Cefics director general.
Nonetheless there has been some
evidence of a sudden rise in business
confidence. In October the EU chemical industry confidence indicator (CCI)
soared to its highest level since July 2011.
Stronger European demand for coatings later this year will be offset by depressed sales in countries like Russia.
Tikkurila, the Finnish coatings producers
which has a big presence in Russia, has issued a profits warning because of reduced
demand in the country and a sharp depreciation of the Russian rouble.
There could also be decreased coatings
exports to oil producing areas outside
Europe like the Middle East, where the
construction sector has been booming.
The tight supply/demand balance in
chemicals in Europe is likely to trigger
a rise in some raw material prices in the
event of any surge in coatings sales in the
region. This could happen before low oil
prices start to have a major influence on
raw material costs.
Even if there would be an impact on
raw materials prices from lower oil prices, its effects could be delayed by several
quarters, said Dongiovanni. CW
Coatings World | 21
1/5/15 11:47 AM
International Coatings Scene Africa
Africa LNG Spurs Coatings Growth

by Shem Oirere
Africa Correspondent
The discovery
of new natural
gas reserves
in Africa has
created demand
for liquified
natural gas (LNG)
infrasctrucuture,
which require
specialized
protection
coatings to
cushion them
against corrosion,
unfavorable
temperatures
and changing
environmental
conditions.
he discovery and ongoing monetization

of new natural gas reserves in Africa
has created demand for liquefied natural gas (LNG) infrastructure, which require
specialized protection coatings to cushion them
against corrosion, unfavorable temperatures
and changing environmental conditions.
Mozambique and Tanzania have become the
latest entrants in an LNG production league hitherto dominated by Nigeria, Angola, Ghana and
Algeria where contracts worth billions of dollars
have been awarded or are in the pipeline for new
liquefaction plants, gas pipelines, LNG terminals
and floating liquefied natural gas vessels. These
projects are some of the drivers of growth of
Africas coatings market in coming months.
Some international coatings companies have
already secured contracts for the supply of various coating solutions to protect the anticipated
or existing LNG infrastructure.
Tanzania and Mozambique, with a combined
natural gas reserve of more than 140 trillion cubic
feet (tcf), are in the race competing for a share of
the global LNG export market against the U.S.,
which targets to export an estimated 70tcf to Asia
by 2020 and also Russia currently in the process of shifting from piped gas to LNG. The East
African countries are hoping to join the LNG export market when liquefaction plants under construction are completed between 2019 and 2021.
International oil and gas companies among
them UKs BG Group, Ophir Energy, ExxonMobil,
Statoil, Anadarko and Eni have found huge natural gas reserves in East Africa and have proposed
huge projects to commercialize the gas findings.
The infrastructure is expected to consume a substantial amount of protective coating around the
huge amount of steel to be used in the development of the facilities and also on the LNG vessels
so as to delay and limit the effects of fire attacks
and corrosion from both the sea water and soil in
case of gas pipeline.
New natural gas discoveries in East Africa
have spurred liquefaction plant proposals
22-23 Africa 0115.indd 22
though considerable risks abound in this untested region, said the report by IGU. Prolific resource discoveries in Mozambique and Tanzania
have led to the proposal of seven trains totalling
35 million metric tons/annum (MTPA) though
potential exists for major expansions.
After the discovery of 100tcf of natural gas
in Mozambiques Rovuma Basin, U.S. firm
Anadarko and Italys Eni have announced progress in the construction of four LNG trains with
a capacity of 20 million metric tons per a year,
making it the largest LNG export plant after
Qatars Ras Laffan according to IGU.
Anadarko and Eni have awarded front end engineering and design contract to a consortium of
CB&I and Chiyoda Corporation for the liquefaction plant. The LNG plant will get supplies of natural gas from Anadarkos offshore Area 1 gas fields
including Prosperidade and Golfinho. Additional
natural gas will come from Enis offshore Area 4
gas fields including Mamba gas fields.
The liquefaction plant will come with infrastructure requiring special coatings to protect
them from high temperatures, corrosion, fire
and aggressive chemical compounds. Some of
the LNG plant facilities that would require
substantial coatings supplies include storage
tanks, open gas turbines at power generation,
BoG handling, open rack vaporizer, jetty MEG
(Mono Ethylene Glycol)/ water mixture regeneration and storage, slug catcher, gas pre-treatment facility, refrigerant and storage facilities,
flare tower, liquefaction and fractionation installations and condensate stabilizers.
To protect these LNG facilities would require deployment of various coating processes depending on the facility and its use. Such
processes could include cathodic protection,
thermally sprayed aluminium and watertight
insulation and cladding.
LNG tanks require exterior coatings to protect
them from the coastal environment and also internal tank coatings to protect the ships to be used in
transporting the LNG to the international market.
Concrete coatings and insulation and also concrete
refurbishment provide additional opportunities for
coating companies in the protective market.
A similar LNG plant was completed in 2012
in neighboring Angola under a contract by U.S.
January 2015
1/5/15 11:48 AM
Africa International Coatings Scene

firm Bechtel. The plant, Angola LNG, located in Soyo and which was developed
by a consortium of Sonangol, Chevron,
BP, Total, and ENI, provided yet another
opportunity for coatings contractors.
For example, German firm EUROPIPE
worked on a contract awarded French energy major Total for the laying of pipes for a
pipeline project starting from Block 17, operated by the oil explorer and producer with
a 40 percent interest, as part of a network
supplying gas to the Angolan LNG plant.
EUROPIPE, which says it specializes
in large-diameter welded steel pipes for
extreme applications, has supplied nearly 20,000 tons of pipe for the $9 billion
LNG project, from its manufacturing line
at Mlheim mill. Mulheim Pipecoatings
provided the inside and protective outside coatings for the pipes linking natural
gas fields to the Angolan LNG plant.
And in Mozambique, Italian natural
gas producer Enis affiliate, Eni East Africa
SpA, announced in October it has awarded the KD Consortium, consisting of KBR
and Daewoo Shipbuilding & Marine
Engineering Company, Ltd, a front end
engineering design (FEED) contract for
the countrys first floating liquefied natural gas (FLNG) facility for the Coral South
Development Project in the country.
The company said with the award,
the KD consortium will be one of three
consortia competing for the engineering,
procurement, construction, installation
and commissioning (EPCIC) contract to
build the new floating LNG facility for
Eni East Africa and its partners to develop the hydrocarbon discovery in the
Rovuma Basin in Mozambique.
Developing a cost-effective solution
for the first FLNG vessel in Mozambique
was the rationale for developing the KD
consortium, said Stuart Bradie, KBR president and CEO. The consortium allows us
to leverage the strength of both companies
to provide the client the best choice for the
EPCIC portion of the project.
The KD Consortium will provide
the FEED for the Topsides, Hull and
Subsea for the Floating LNG facility. The
Topsides and Turret are being designed in
KBRs Leatherhead office while the hull
and marine system are being engineered
in DSMEs facility in Seoul, South Korea,
KBR said in a statement.

The FLNG facility will be a turret
moored double-hull floating vessel, on
which gas receiving, processing, liquefaction,
and offloading facilities will be mounted together with LNG and condensate storage.
Although it has not been confirmed
which company will be contracted to provide protective coatings for the new FLNG,
the development of the vessel adds to a new
a growing segment in Africas gas sub sector.
A few international coating companies have benefitted from Africas growing natural gas sub sector and have been
involved in major coating contracts.
For example, UKs Promat was contracted by heavy equipment manufacturer IHI
Group, which won a contract to develop a
new LNG train by Algerias Sonatrach, to
supply its Cafco FENDOLITE MII system
as a primary part of the scheme to protect
the LNG facility near Arzew city.
The capacity of the Arzew GL2-Z,
which has a design capacity of 370.8 billion cubic feet/year, is being expanded to
meet the increasing world demand for
natural gas supplies.
According
to
Promat, Cafco
FENDOLITE MII is the industry-leading,
passive fire protection system and has
been used to protect steel structures and
vessel skirts from fire attack at Arzew.
The more than 1,500 tons of Cafco
FENDOLITE MII was used on the project
and applied by the Franco-Algerian fire
protection specialists Travomed Prezioso
JV according to a statement by Promat.
Promat was selected to supply Cafco
FENDOLITE MII for this project because
they provide unequalled service, quality,
fitness for purpose, whole life value and
availability that has been demonstrated
in service worldwide over 30 years, the
company said in a statement.
In Nigeria, leading manufacturer, developer and distributor of paints and coatings, Berger Paints Nigeria Plc, has been
awarded a contract to supply coatings for
two new Nigeria Liquefied Natural Gas
(NLNG) carriers to be built by Hyundai
Heavy Industries in Korea. The Berger
Paints contract is for the supply of 83,000
litres of paint valued at $1 million.
Berger Paints products are in compliance with global standards and are at par
22-23 Africa 0115.indd 23
with those produced by KCC in Korea,

which will be used by Hyundai Heavy
Industries in the coating of two new
NLNG vessels, said Henry Agbodjan,
head of shipping at NLNG in early
December. KCC Corporation is a partner
of Berger Paints Nigeria Plc.
More Nigerian paints firms have also
got a share of the slice of the project to
supply six LNG vessels to NLNG.
Bonny Gas Transport (BGT) Limited,
a subsidiary of NLNG awarded a contract for the building of the new vessels
to South Korean shipbuilders, Samsung
Heavy Industries, and Hyundai Heavy
Industries. The contract provided a local
content clause for Nigerian companies to
participate in exporting materials including protective coatings for the project.
NLNG had earlier confirmed that
Paints and Coatings Manufacturers
Nigeria (PCMN) Limited had also been
picked to supply up to 388,000 liters of
paint to Samsung Heavy Industries shipyard in South Korea.
Other material suppliers for the LNG
vessels include Metec West Africa, which
has exported 210 tonnes of anodes, valued
at $2.5 million and Nexans Kabelmetal
Limited, which shipped 180,000 meters
of cables valued at more than $1 million
to the South Korean shipyards.
By the end of this project, NLNG
would have helped the concerned local
companies acquire the necessary capacity
and know how to successfully compete
with peers from all around the developed
world, said NLNG.
In the past, Berger Paints only exported paints to Ghana. This recent export of
our products to South Korea is a major
milestone for our company, and we are
very excited for this remarkable opportunity, said Berger Paints managing director and chief executive officer, Tor Nygard.
The International Gas Union says
LNG floating systems are proposed to
be used in many more countries, including several in Sub-Saharan Africa.
Although many challenges face the
development of LNG infrastructure, the
speed and relatively lower cost of bringing a floating import terminal online may
improve the outlook for these regions,
said IGU in its 2014 LNG report. CW
Coatings World | 23
1/5/15 11:48 AM
Business Corner Strategies & Analysis
Managing Your Potential,

As A So-Called Middle Manager
by Phil Phillips, PhD
Contributing Editor
phillips@chemarkconsulting.net
Y
The first element
to recognize
in seeking
your desired
happiness/
satisfaction ratio
is to stop using
the success of
others as your
guideposts.
ou may have moved product into the

marketplace well above plan; you may
have scored heavily by identifying unmet needs and bringing new innovative products to commercialization at record rates; and
you may have even been awarded exceptional
performance bonuses BUT . . . . . . you are discouraged with not only your job and career
advancement, but your happiness and satisfaction. If this is YOU, we see several straight forward considerations for you.
The first element to recognize in seeking
your desired job happiness/satisfaction ratio is to stop using the successes of others
as YOUR guideposts. Much like fingerprints,
they have their own set of individual success needs. Like fingerprints, each of us has
our own set of built-in success quotients
and our individual objective is to uncover
those uniquenesss.
As you might expect one to say but I will
say it anyway . . . managing your career is your
responsibility and no one else. With this totally
in mind, the following steps, taken very objectively, will help:
Know thyself: Record the three to four
greatest . . . . strengths, adequacies and weaknesses YOU honestly feel are accurate descriptions of YOU. Then identify a couple of people
you feel know you well and will be harshly
critical and share your self-appraisal with them.
Be receptive to this input.
Then write down what you truly enjoy
doing. Fit that honest enjoy doing picture
into another picture . . . . that is, what does
my dream job look like? Once you have selected your model job, you will have to begin from scratch. We are not saying this is
easy, because its not easy but once youve
made the ideal picture of your success
pattern you will have emotional strengths
built-in, that will assist you in making lob
cross-over decisions.
24 Biz Corner 0115.indd 24
Stand-out at important activities: First,

identify the 4-5 critical activities vital for success in your preferred or current position. Then
develop a plan for excelling in these activities.
Display Temperament and Control:
Temperament (character) and Control differentiates between good and great performance.
There are several methods to be used to exhibit control:
Placing interests where they belong:
Place your interests subordinate to both
your company and your colleagues . . . .
exhibit by doing things for others demonstrating your willingness to sacrifice
for the company.
Assume an owners frame of mind: Always
asking yourself, if I were the ultimate decision-maker, how would I act and what
would my expectations be?
Willing to make tough recommendations:
Always make recommendations that will
benefit the companys overall performance.
Sometimes, these recommendations may be to
your disadvantage but you must take the long
view in these cases.
LEADERSHIP: Speak up despite taking an
unpopular view. Your Management very much
wants unorthodox opinions so they can make
better choices. If you constantly play it safe
instead of asserting your sincere opinions, you
may hit a plateau in your career. CW
Dr. Phil Phillips is owner and managing
director of Chemmark Consulting Group, a
global management consulting firm with 41
highly dedicated people specializing in coatings, paints, adhesives, sealants and specialty
chemicals industries. Phillips specializes in
strategic planning and implementation; M&A
methodologies; value chain development and
management best practices. Through Chemark,
Phillips has assisted chemical companies along
the value chain to successful strategic accomplishments over his 20 years as a consultant.
For additional information contact Chemark
Consulting Group at www.chemarkconsulting.net.
January 2015
1/5/15 11:49 AM
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1/7/13 4:35 PM
1/7/13 11:35 AM
New Products
Sico Paint Launches MUSE

Paint-and-Primer-In One Product
Sico Paint has launched a new product in

response to the growing trend of vibrant
home decor.
The Sico MUSE paint-and-primer-inone product features a TOUCH RESIST
TECHNOLOGY paint innovation that
gives color surfaces richness and depth
while providing maximum resistance to
scratches, marks and stains.
If youre going to paint with color,
this is the product to use, said Mylne
Gvry, marketing manager for Sico paint,
a brand of PPG Architectural Coatings.
She explained that Muse paint is Sico
paints highest quality, best performing
and most sophisticated product to date.
Because the product is ultra-smooth and
deep in hue, it will add a wow factor and
an unbelievably luxurious, fashionable
and artistic feel to any room.
With the tagline Inspired by the
grandeur of your ideas, the product was
introduced to meet increasing consumer
demand for high-quality, long-lasting
color-infused paint, Gvry explained.
Bolder colors are more in vogue than
ever in home decor even neutrals are
more colorful than in the past, she said.
This is a clear indication that people
are becoming comfortable expressing
themselves with color in their homes, and
weve delivered a product that enables
their creativity to come alive in the most
beautiful way.
Gvry pointed to technology, such as
animated computer screens and digital
art-infused consumer goods lining store
shelves, as the reason people are gravitating toward color. As well, from photorich social networks to trendy pastimes
like digital scrapbooking, consumers are
getting used to letting their personalities
shine through and its spilling over into
home decor choices, she said.
With the launch of Sico Muse paint,
Gvry explained that room makeovers
are easier and the results far more striking when you start with a rich-colored
canvas in place of a blank one. She offered
this advice on decorating with color:

Red: Known to energize and increase
appetite, red is a good choice for kitchens and dining areas particularly warm,
brown-toned red, which breathes new life
into tired wood or white cupboards. In
smaller spaces red works best painted on
one or two walls for effect, while in large
areas the color can be featured throughout the room. Coupled with a glitzy glass
backsplash, it gives kitchens a modern
look, yet appears more traditional paired
with faux stone. In a dining room, a red
wall paired with creamy yellow-white
wainscoting creates an ideal backdrop for
a trendy harvest table.
Yellow: With the growing popularity
of all things bohemian, bold yellow is
making a comeback. Bright, warm yellow makes a strong starting point for a
cheerful and welcoming space. For a dramatic effect, dress up a room with yellow
walls by introducing hot pink, teal blue,
deep purple and lime green accents such
as fringed throw cushions, floral drapery,
soft shag area rugs or chintz china pieces.
For furnishings, consider rustic antiques,
padded headboards, tufted foot stools
and painted wood the busier the pattern, the better.
Grey: At one time, grey was considered dreary, but times have changed.
This years it color, grey especially
when used in different levels of intensity
within a room creates a chic, sophisticated look. Ideal for a bedroom or living
room, charcoal walls provide a dramatic
feel that can be complemented easily with
paler grey furnishings and accessories.
Extremely versatile, grey goes just as well
with metallic finishes as it does wood,
stone and ceramics, and it is livened up
with shades of yellow, blue and coral.
Blue: Deep, saturated turquoise blue is
on trend this year and provides a dramatic yet calming background to any room,
particularly living areas and bathrooms.
Paired with grey and yellow accents, blue
walls make a family room warm and
26-28 New Products 0115.indd 26
inviting. In the bathroom, blue goes well

with brown, yellow and green to create
a breezy, light and airy spa sensation. To
bring out the best of this years popular
blue, consider light grey carpet, hardwood
or wood laminate for the rooms flooring.
Available in soft matte and soft gloss
finishes, Sico Muse paint a 100 percent
acrylic, low-odor interior latex paint is
mildew-resistant, highly washable and
durable with excellent hiding power and
stain resistance, even on bold colors.
Available in all colors of Sico paint, the
new product can be found at more than
1,200 retailers across Canada.
Lowes to Jointly Introduce

HGTV HOME by SherwinWilliams
Lowes Companies, Inc. and The
Sherwin-Williams Company have jointly announced that HGTV HOME by
Sherwin-Williams brand paints will be
available at Lowes stores and on Lowes.
com beginning March 2015.
The HGTV HOME by SherwinWilliams product line will feature a new
and improved interior and exterior paint
program available at both SherwinWilliams company stores and Lowes
stores nationwide, as well as exclusive
line extensions available at Lowes. Each
product line will uniquely highlight
Sherwin-Williams legendary heritage of
quality and exceptional application characteristics, the companies stated.
Additionally, the HGTV HOME by
Sherwin-Williams color palette will offer 16 designer-inspired color collections, eight of which will be exclusive to
Lowes. Each collection will include 20
coordinating colors along with design
tips for homeowners. These stylized collections provide a simple way to create a
cohesive look in any one room, or from
room to room throughout the home. The
HGTV HOME by Sherwin-Williams
brand brings together the design expertise
HGTV is famous for and the legendary
January 2015
1/5/15 11:53 AM
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New Products
quality of Sherwin-Williams
paints, enabling homeowners
to achieve the look of a professional designer.
Lowes is a recognized leader in
home improvement and a preferred project destination for homeowners and pros,
alike, said Chris Connor, chairman and
chief executive officer of The SherwinWilliams Company. Offering the HGTV
HOME by Sherwin-Williams brand at
Lowes is a perfect complement to the
high quality product assortment and
shopping environment Lowes shoppers
have come to expect.
In total, consumers will be able to
select from 1,100 shades within the full
HGTV HOME by Sherwin-Williams
color offering, including the designer-inspired collections plus other classic colors
selected by the color experts at HGTV
and Sherwin-Williams.
Sherwin-Williams is the most recognized and trusted brand in paint for
both homeowners and pros, said Mike
Jones, Lowes chief customer officer.
We are proud to bring the quality and
long-standing reputation of SherwinWilliams combined with the design
expertise of HGTV to our customers.
With the addition of HGTV HOME by
Sherwin-Williams, Lowes offers consumers the top brand they trust for their
next paint projects.
Additionally, Sherwin-Williams will
provide Lowes with two independent
brands of paint that will serve professional
painters and property managers: Painters
Masterpiece and Property Advantage.
Axalta Launches
Formaldehyde-Free
Electrical Steel Varnish
Axalta Coating Systems has launched its
new generation C6 electrical steel varnish Voltatex 1262. Part of the Voltatex
family of electrical insulation products,
Voltatex 1262 is targeted for use in special applications for large hydro and
turbo generators where no formaldehyde
degassing is desired.
The new product is designed to aid
the maintenance process of large generators. Formaldehyde degassing in enclosed generators makes it necessary to
perform time-consuming and cost-intensive air-flushing processes. And breathing

protection systems are required before
entering the generator areas for maintenance inspections.
Andreas Vendler, Axaltas technical
product manager for the Voltatex business said, Because Voltatex 1262 is nonacidic and formaldehyde-free, it helps
to reduce the costly shutdown periods
during maintenance inspections, helping
to increase the efficiency of energy generation. Its water-based formulation is
REACH compliant.
Voltatex 1262 has been designed to
meet most of the key environmental,
health and safety requirements in Europe,
the Middle East, Africa, Asia-Pacific and
the Americas.
Chemical Concepts Unveils

TrimGrip Line of Bonding
Adhesives
Set to replace the discontinued Duofast
Trimbonder line of adhesives in Chemical
Concepts comprehensive line of adhesives products is TrimGrip, an advanced
Cellular PVC adhesive now associated
with the Chem-Set brand. The structural adhesive designed to fill nail holes,
laminate boards and bond seams is 100
percent reactive and holds a very tough
and resilient acrylic makeup, according
to the company. TrimGrip works ideally
with PVC trimboard, metals, fiberglass
and rigid plastics, among other surfaces
and materials.
The fairly multi-purposed line can
also be used to laminate PVC board and
is formulated with non-sag properties, an
important feature while working overhead or on vertical surfaces. TrimGrip,
formerly known as TrimBonder from
adhesives mainstay ITW/Plexus, will
maintain its original formula but change
hands by way of a private label agreement between ITW/Plexus and Chemical
Concepts. The structural adhesive will
continue to be made by ITW/Plexus
but packed, labeled and distributed by
Chemical Concepts, Inc.
Its a pleasure to make this product line available to those individuals and businesses looking for a tough
and multi-faceted structural bond,
26-28 New Products 0115.indd 28
said Chemical Concepts sales manager,

Craig Zelle. After thoughtful research
and thorough testing, were confident
that TrimGrip is a product thats hard
to match in the realm of PVC trim and
synthetic wood. We invite our customers
to take advantage of this convenient and
capable structural adhesive.
TrimGrip requires minimal surface
preparation, and is available in convenient dual-component cartridges making
it easy to mix and dispense. Once applied
to fill a joint or hole, TrimGrip can also
be easily sanded to shape, which makes it
especially useful with windows, door trim
molding, pergolas and more.
Contractors and builders will find that
TrimGrip forms durable bond which will
outlast the trimboard itself, the company
said. TrimGrip comes in white and is
available in 50ml, 400ml and 1500 ML
cartridges, as well as in five gallon buckets.
Dampney Launches
Thurmalox 282 Stainless
Steel High Temperature
Paint
A new ready-to-use, high-heat stainless
steel paint that will not discolor, chip,
crack, or peel at temperatures up to
1200F for a wide range of industrial,
automotive, and consumer product applications is being introduced by Dampney
Company, Inc. of Everett, Massachusetts.
Dampney Thurmalox 282 Stainless
Steel Paint is a one-component silicone
coating that adheres to any cast and machined metal surfaces and will not discolor, chip, crack or peel at temperatures up
to 1200F, the company stated. Suitable
for a wide variety of uses, this high-heat
stainless steel paint comes in aerosol
spray cans and quarts and gallons for application by brush or roller.
No mixing is required and Dampney
Thurmalox 282 Stainless Steel Paint is designed for applications such as industrial
heaters, vents, conveyors, compressors,
piping, process components, turbines,
and vessels.
Automotive applications include exhaust manifolds and consumer products
include BBQ pits, smokers, and grills.
High-heat or high-temperature paints in
colors are also offered. CW
January 2015
1/5/15 11:53 AM
FEATURE
Photo courtesy of Benjamin Moore.
Architectural
Interior Coatings
Growth in new construction and increased existing home sales drive growth for
architectural interior coatings.
Kerry Pianoforte, Editor
he interior architectural coatings market continues to see

improvement as a result of growth in new construction
and an increase in new home sales. The focus for interior
architectural coatings manufacturers is to stay on the cutting
edge, by developing color palettes that are in line with the latest trends in fashion, art and technology all while delivering
premium performance characteristics.
As the housing market has improved, so has the demand

for paint, said Jeff Spillane, Benjamin Moores senior manager,
training implementation. There has been a continued growth
in single and multi-unit homes which has helped spark business. This new construction has also driven an increase in existing home sales. We expect this growth to continue in 2015 and
expect to see a greater spend in facility maintenance business.
29-33 Arch 0115.indd 29
Coatings World | 29
1/6/15 2:03 PM
FEATURE Architectural Interior Coatings
Blue Paisley was selected as PPGs Color of the Year.
This sentiment was echoed by Scott Sinetar, vice president,

Architectural Coatings, North America, PPG Industries.
The architectural coatings industry is in a better place in
2014 versus prior years because of the improvements in housing formation. All housing and commercial indicators call for
continued growth along with commercial construction gaining
traction, he said.
Color Trends for 2015 and Beyond

When selecting an interior paint, color is first and foremost, the
most important factor. Consumers make selections based on
personal preference and may also find inspiration through design experts recommendations.
Benjamin Moore recently announced its 2015 Color Trends,
including the Color of the Year which the company said can be
the main color or highlight in any room: Guilford Green HC116. Through the Color & Design teams research and travel
across the globe, four color families emerged suggesting bold
and confident color choices: berry, green, blush and blue paint
color collections that reflect a sense of optimism.
According to Benjamin Moores Color & Design team,
Guilford Green HC-116 complements both modern and traditional styles in a seamless manner. In addition to unveiling the
Color of the Year, Benjamin Moore introduced Color Trends
2015, a curated palette of 23 colors consisting of beautiful

green, blue, blush and berry shades that can transform a space.
Benjamin Moore said it continues to be an influential leader in
paint color for homeowners and designers by forecasting colors
and combinations that are truly livable and practical for every
style and home.
One trend we see is the concept of monochromatic colors
using warm, cool, dark and light layers of the same hue to give a
room a very distinctive look, said Spillane. Employing various
sheens creates another layer of texture in a space as well.
Taking cues from trends in fashion, textiles and the arts, the
Benjamin Moore Color Studio team spotted the common thread
of balanced palettes and a design sentiment that continued to reflect a sense of optimism. Guilford Green harmoniously complements the Benjamin Moore Color Trends 2015 palette, which
also celebrates the concept of monochromatic colors using
warm, cool, dark and light layers of the same hue in the home.
With a monochromatic color scheme throughout a floor plan,
each room can have a very distinctive look making it almost imperceptible that there is a single hue at work. Exploring monochromatic colors allows for a fresh approach in designing a
room as a single hue, color combinations are endless. Employing
various sheens creates another layer of texture in a space.
PPG recently announced that Blue Paisley, which the
29-33 Arch 0115.indd 30
January 2015
1/6/15 2:04 PM
Untitled-3 1
11/12/14 3:23 PM
FEATURE Architectural Interior Coatings
PPG Launches Possibility Collection Featuring Four New Colors Palettes

PPGs color stylists collaborated to develop
four new palettes featured in its new Possibility collection. The four trend palettes
in The Voice of Color program for 20152016 are available at dealers of PPG Pittsburgh Paints products across the U.S.
These palettes are:
Good Life
Possible Harmony
This trend is the birth child of manmade
coastal regions and earthy natural environments, complete with an earthen
spirit, respect for simplicity and a mission
to uncover an optimal balance with life.
Bringing fresh floral colors from nature
together with soft neutrals from the earth
and rich blues from the sea encourages
the expression of natural ruggedness in
the home. Earthen composite materials,
often derived from organic sources, serve
as inspiration for this palettes variety of
naturally bold hues.
Unpretentious browns and pinks accompanied by coastal blues and yellows
create a lively and natural full color palette. A few of the colors in this 30-shade
palette are Honey Graham (PPG10695), Silver Dollar (PPG1022-3), Bordeaux
(PPG1055-7), Bermuda (PPG1150-6) and
Sheffield (PPG1139-5).
Im Pulse
Creative Possibilities
This palette is self-centric, bold, expressive and artistic, dominated by its variety of bold hues and flanked by its softened brights and urban neutrals. The
concrete grays pair beautifully with the
intensely colorful hues, while the softer
brights are particularly impactful against
the demanding blacks. Creative spirits
from around the world with an interest
in manipulating, altering and producing
digitally-sourced designs will be drawn
to the vast color offerings in this palette.
References to pop, abstract, impressionist, classic and digital art can be found in
the intense yellows, hot blues, burnt pinks
and sultry greens.
Spirited neon-inspired colors paired
with a twist on neutrals bring the 30-shade
color collection together to create a dar
ing palette full of digital inspiration. The

versatile hues included in this palette are
capable of being used alone or as part
of a layered design. Several of the colors
in this palette are Briquette (PPG12186), Orange Poppy (PPG1196-7), Crushed
Pineapple (PPG1213-7), Leap Frog
(PPG1225-7), Sorcerer (PPG1240-5) and
Whirlwind (PPG1013-3).
Co-Leidescope
Worldly Possibilities
This trend focuses on a growing global
eclecticism that is ethnicity-inclusive, culture-inclusive and co-existence-inclusive.
The glamorous fusion of worldly possibilities is conveyed in the deep jewel-toned
purples and greens, spicy reds and golden yellows. A balanced mix of colored
darks and faded midtones are a result
of inspiration sought from the time-worn
hues of once-brightly-colored mosaics,
encountered by countless individuals in
their travels. The palette as a whole draws
inspiration from multiple worldly regions
and influences, while its luxurious overtone adds charisma that lends well to the
ever-evolving gypsy jetsetter, or gypset, consumer.
The palette features the Color of the
Year, Blue Paisley (1238-6). Some of the
other 29 colors featured in this palette
are Ruby Lips (PPG1052-7), Gothic Gold
(PPG1208-7), Blue Bayberry (PPG1149-7),
Deep Emerald (PPG1148-7), Royal Indigo (PPG1174-7) and Night Rendezvous
(PPG1037-5).
Introsense
Quality Possibilities
The blending of nature, solid design and
technology creates the Introsense palette, full of calming, soulful shades. Zen
neutrals coordinated with easygoing
blues and indulgent pinks simplify the
homeowners quest for privacy, anonymity, timelessness, quality and peace. Part
of the uniqueness of this 28-shade palette
stems from its nuanced neutral shades,
which are actually less-than-neutral colors
such as pinks, purples and blues, mellowed by their gray, brown, black, taupe
and beige undertones. The other stand
29-33 Arch 0115.indd 32
out feature of this palette is its soft tints, created to add an inimitable factor of serene
sensibility. As a whole, this trend palette
serves as an introduction to a new direction in minimalistic styling that blends clean,
pared-down designs with quiet nature.
The soft blues, greens, pinks, purples
and coral hues paired against the light
neutrals yields a soothing new direction
that plays out in architecture, automobiles,
tech products and more. Some paint colors included in this palette are Lost Love
(PPG1047-2), Ancestral (PPG1047-4), Irradiant Iris (PPG1171-3), Spruce Shade
(PPG1136-5), Sahara Sun (PPG1064-6) and
Carob Chip (PPG1047-7).
Each of the four Possibility trend palettes fully embodies the unique consumer striving to express optimism for the
year ahead through home decor selections. While technology has become an
inevitable component of daily life, each of
the four themes personifies technology in
its own unique way. For example, Good
Life incorporates the styling of technology for purposes of making usage easier
and friendlier by implementing simple
shapes in optimistic colorways. Im Pulse
recognizes that just as technology allows
users to add and update in real-time,
homeowners should be able to add and
upgrade various elements of design as
they please. The realization that tech
products now fulfill a fashion need rather
than a mere functionality need encompasses the global traveling persona of the
Co-Leidescope theme. Introsense recognizes that the styling emphasis of tech
products generally takes rounded form to
indicate softness rather than intimidation.
The 2015-2016 Possibility trend palettes, along with 2,000 additional colors
in The Voice of Color program, are available in any of the PPG Pittsburgh Paints
lines, including PURE PERFORMANCE
paint a premium-quality paint brand
that has zero VOCs in the base paint and
low odor during application and drying
and MANOR HALL paint and Manor Hall
TIMELESS paint super-premium-performance paints.
January 2015
1/6/15 2:04 PM
Architectural Interior Coatings FEATURE

company described as an almost-but-not-quite royal shade of
blue, as the 2015 color of the year. Experts from PPG Industries,
makers of PPG Pittsburgh Paints products, anticipate Blue
Paisley will play a prominent role in home decor trends for the
coming year as homeowners look to positively influence their
lives and decisions with vibrant hues.
The architectural coatings

industry is in a better place in
2014 versus prior years because
of improvements in housing
formation... indicators call for
continued growth...
According to color experts from PPG, homeowners are seeking home decor inspiration from multiple regions and influences, capable of transforming the home into a glamorous fusion of
worldly possibilities. Selecting colors that signify a global eclecticism, such as Blue Paisley (PPG1328-6), aids in the translation
of a homeowners rich collection of experiences into equally rich
home decor options. Blue Paisley is one of the featured colors
presented in Possibility, a collection of four new color palettes
showcasing the 2015-2016 color trends for THE VOICE OF
COLOR program.
Looking Beyond Color

While color is the main consideration when selecting an interior coating, savvy customers also look for a wide variety of
performance characteristics such as durability, scrub resistance
and low odor.
Customers are always looking for a good balance of both
performance and value, said Spillane. At Benjamin Moore, we
are strongly focused on developing high performing products.
Customers need to be aware of paint marketing that focuses on
just one aspect of a products performance rather than the overall performance. If a product does something very well it will
generally lack in other performance characteristics.
PPG is always looking for ways to make the painting experience better for professionals and consumers. Were always
looking for the next generation product and application from
overtly good looks to enhanced performance and protection,
said Sinetar. Were also looking to push the limits with our new
products and make them even more versatile for the end user.
One of the most important trends for interior coatings is
greener products. Consumers are looking to buy products
featuring low odor and low volatile organic compounds (VOC).
Spillane said that the Benjamin Moore portfolio is one of the
greenest in the industry. As of the end of the 2014, all of our
premium and super premium interior architectural coatings will

be zero VOCs, he added. Our Natura product has the lowest
emission of any coating available. As we look to the future we
are focused on product that may be more sustainable with a
reduction on petroleum by products.
Some of the latest product launches from Benjamin Moore
include: Regal Select REVIVE, Ultra Spec 500, ADVANCE and
Grand Entrance.
Zero-VOC Ultra Spec 500 is a professional-quality interior coating designed to meet the needs of professional
painting contractors, facility managers and property managers. Available in a wide range of sheens and unlimited
colors, the product features excellent hiding and touchup
properties, good flow and leveling, easy application and
soap-and-water cleanup.
Benjamin Moore also recently expanded its presence on the
West Coast with a new super distribution center in Oakland,
California. Scheduled to open in early 2015, this facility will
support the distribution of all Benjamin Moore & Co. products
and eventually serve as the key distribution center for the companys growing network of Asia Pacific retailers and distributors, said Spillane. Its also the first-ever Silver LEED certified
site for Benjamin Moore & Co.
PPG has launched a number of new products for interior
coatings. Olympic HOME interior latex paint is a new line of
flat and semi-gloss paint available exclusively at Lowes stores
nationwide. The new Home paint provides professionals and
DIY homeowners with a durable, easy-to-apply and clean product at a value price.
Sico Paint, a brand of PPG architectural coatings, recently
launched two new products. Sico Evolution is an easy-to-apply, ultra-washable and high hiding paint. According to the
firm, Sicos Evolution line sets new standards for quality when
it comes to interior latex paints. With each coat, its unique formula with DurabiliT polymers creates a protective shield for
added durability.
The Sico MUSE paint-and-primer-in-one product features a
TOUCH RESIST TECHNOLOGY paint innovation that gives
color surfaces richness and depth while providing maximum
resistance to scratches, marks and stains.
Muse is Sico paints highest quality product to date. With the
tagline Inspired by the grandeur of your ideas, the product
was introduced to meet increasing consumer demand for highquality, long-lasting color-infused paint.
In a recent press release Mylne Gvry, marketing manager
for Sico said, Bolder colors are more in vogue than ever in
home decor even neutrals are more colorful than in the past.
This is a clear indication that people are becoming comfortable
expressing themselves with color in their homes, and weve delivered a product that enables their creativity to come alive in
the most beautiful way.
In 2014, PPG announced the acquisitions of Painters
Supply, Westmoreland Supply, Masterwork and Comex. PPG
also announced that it took a minority equity position in The
Coatings Alliance. CW
29-33 Arch 0115.indd 33
Coatings World | 33
1/6/15 2:04 PM
FEATURE
Additives Industry
Update
Pricing stability and a unique market position have industry suppliers hopeful for the
coming year.
Catherine Diamond, Associate Editor
hough the additives market has been unstable in recent

years, global economic stability has given suppliers in
this industry cause for optimism.
According to Charles Giaudrone, general manager of
Coatings at Eastman Chemical Company, the global market for
additives grew in 2014 but varied by region.
Above global average growth occurred in Asia, North
America and portions of the Middle East and Eastern Europe,

Giaudrone said.
Shenton King, director of marketing at King Industries, said
that his company expects to see overall growth in the coming year.
We experienced healthy growth in 2014 and remain optimistic for a successful 2015, he said. We experienced continued
interest and growth in our core technologies as well as increased
34-37 Additives 0115.indd 34
January 2015
1/5/15 4:28 PM
Additives Industry Update FEATURE

developments utilizing our new technology launched over the
past several years, including mercury and tin free catalysts, catalysts for low temperature cure, and new applications for our resin
modifiers which improve the properties of durable thin films.
Growth in the additives market hinges somewhat on raw
material costs. In recent years, prices have been unpredictable, though numbers seem to have stabilized alongside the
global economy.
Bob Ruckle, global marketing and sales manager at Siltech
Corporation said there has been some upward pressure on
raw materials, especially silicone, and some additive manufacturers have raised prices. At Siltech we raised our schedule
prices three percent, he said.
Giaudrone pointed out that additives are somewhat less sensitive to economic instability because of the relatively low levels in which they are used in formulas.
While raw material and energy dynamics are part of our
day-to-day business environment, additives are less sensitized
to such volatility, he said. Additionally, additives are typically used for a specific function or to solve a specific problem,
making their value-in-use in formulations higher relative to
other components.
King echoed that sentiment. An additive that solves a problem or outperforms the current state of the art will always be
competitive in the marketplace, because high quality, high performance, reliability and excellent technical service are highly
valuable, he said.
He added that, while raw material prices were fairly stable
in 2014, the markets previous instability has forced companies
to be more creative.
It is always a challenge to prevent your core products from
being effected by raw material price increase, he said. Our
ability to continually improve and manage other operational
costs allows us to have the flexibility to stay competitive and
profitable in the marketplace.
Formulators need to be cognizant of the current and future

regulatory environment, he said. Additionally, it is very important to consider security of supply as many additives play a
critical role in the functionality of the paint. A consistent quality
of raw materials from a vertically integrated production base offers the best security towards achieving performance and value
targets in formulated products.
King said that quality, performance, efficiency and sustainability are key considerations for a formulator. However, he
added that the right relationship between formulator and supplier is often the key to success.
The technical service capabilities of the additive supplier is
very important, he said. Choosing an additive supplier with
no technical service capabilities is a good way to waste money
and miss opportunities.
A formulator must use high quality additives for high performance applications. Choosing a high-quality manufacturer of additives to supply your business is of critical importance. Not only does
it guarantee performance, but it guarantees high quality production
processes with emphasis on excellent environmental and safety and
health practices, ensuring stability and sustainability, he said.
New Technologies and Products

Like any other market, the additives industry is advancing
alongside technological advancements. King said that the paint
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When choosing an additive, there are a multitude of variables
to consider. According to Ruckle, there are two traps to avoid
during the process.
One trap is to start your formulating work with a formulation that already contains additives but not challenge yourself if
they are still needed in the new formula, he said. Additives are
a small part by weight but a large part of the performance, they
need to be an integral part of the evaluations.
He continued, The other trap is not considering that additives are multi-functional, if the data sheet says flow and
leveling agent that product will lower surface tension but
will likely also affect foam, wetting, slip, overcoatability and
many other properties. It is key to understand how the additive will affect all of the properties. Effective supplier tools
provide that information.
Eastmans Giaudrone pointed out that both security and ever-changing international regulations are extremely important
in this market.
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Coatings World | 35
1/5/15 4:28 PM
FEATURE Additives Industry Update

and coatings market has responded extremely well to the global call to action to reduce VOCs and the use of harmful mercury
and tin additives.
We recognized this trend over decades and responded with
a line of resin modifiers (K-FLEX) and mercury replacement
catalysts (K-KAT), which have both experienced healthy growth
in recent years, he said.
King added, In 2014 our coil and OEM customers were
formulating for cure temperatures down to 170C and 110C
respectively. We responded and developed a special line of catalysts to meet this demanding temperature requirement and have
been experiencing good success. Our new NACURE XC-311 is
our champion product for these applications.
Other products that King Industries has launched include:
NACURE XC-31, a catalyst for low temperature cure; K-FLEX
XM-337, a resin modified for improving durability of thin films;
K-KAT 651, a hydrolytically stable tin free bismuth catalyst;
NACORR 1389MS, designed for primerless direct-to-metal
(DTM) corrosion protection; K-STAY 555, for improved antisag; and DISPARLON AQH-800, an easy-to-use thixotrope for
waterborne applications.
Giaudrone of Eastman Chemical Company also said that
the paint industry has been preoccupied over recent years with
achieving performance at reduced VOC and emission levels.
Now some attention seems to be focusing towards functional paint where the coating offers functionality beyond the
basics. Examples of functional coatings are anti-microbial, energy absorbing, sound absorbing products, he said.
Giaudrone added that, in terms of new product launches,
Additives tend to have very long product life cycles.
He added, At Eastman Chemical Company we have a very
strong pipeline of projects that when launched will bring benefit to the market. Much of our new technologies are focused
on addressing challenges associated with major market trends,
such as health and wellness, energy efficiency and environmental impact.
An example of this was the launch of our Solus family of
rheology additives which offer customers improved productivity and the ability to achieve lower VOC and emissions while
delivering performance gains in the area of appearance across
January 2015
1/5/15 4:28 PM
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Additives Industry Update FEATURE
Recently prices have been

unpredictable, though numbers
seem to have stabilized with the
global economy.
a range of automotive applications. We also have a strong technology pipeline aligned with major market trends, for example:
BPA-free packaging solutions, layer reduction solutions and improved indoor air quality solutions.
Siltechs Ruckle said that his company is combining chemistries to provide multi-functional properties. This may mean
non-foaming wetting agents or reactive additives.
Interestingly, Ruckle added that most of Siltechs new products are developed in partnership with customers.
In 2014 we developed emulsifiers and actives for coatings
defoamer formulators, a new high slip agent and several other products, he said. We also introduced a variation on our
PFOS-free Fluorosil perfluoroalkyl functional silicones which
made them reactive in condensation or free radical/UV cured
systems. This allows for locking the additive into the network
of the coating. For example, Fluorosil ACR C7-F is a UV curable version of this technology.
Looking Forward
King Industries has recently completed the purchase of an 11acre parcel of land in Waterbury, Connecticut for production
expansion. Its groundbreaking is planned for spring of 2015.
We have designed a state of the art, inherently safe, and
highly efficient plant with operator safety and environmental
awareness being the most important elements in our design,
King said.
While Giaudrone said that joint ventures and acquisitions
are important to Eastman Chemical Companys growth strategy, the company does not yet have any planned for 2015.
We are very excited about the four acquisitions we completed in 2014 which include BPs Aviation Turbine Oils business, Knowlton Technologies, Taminco, and Commonwealth
Laminating, he said.
Specific to our coatings additives portfolio, Eastmans recent acquisition of Taminco brings complementary technology
platforms to our innovation tool kit and our dedication to the
coatings industry continues with the recent announcement to
expand the capacity of our Texanol plant in Longview, Texas,
he added. CW
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Coatings World | 37
1/5/15 4:28 PM
CHINACOAT2014 REVIEW
CHINACOAT2014 exceeded past shows in both attendance and exhibitor space.
Kerry Pianoforte, Editor
HINACOAT2014 (The 19th China International

Exhibition for Coatings, Printing Inks and Adhesives)
closed its gate on December 5th at the China Import and
Export Fair Complex (Canton Fair Complex) in Guangzhou.
According to the shows organizers, Sinostar International,
CHINACOAT was a success, providing a one-stop platform
for industry players to gather annually. The scale of the show,
the number of exhibitors and visitors all exceeded its past editions again:
Gross exhibition area: 56,000 sqare meters
27,028 registered visitors, including 22,383 domestic and
4,645 overseas visitors
41,179 visiting man trips, including 18,476 on Day 1,

17,052 on Day 2 and 5,651 on Day 3
1,059 exhibitors from 29 countries/regions, including 231
new exhibitors
13,916 representatives of exhibiting companies attended
the show
3,332 visitors attended 81 concurrent technical programs.
According to Sinostar both visitors and exhibitors were
pleased with this years CHINACOAT.
I have visited for many years, said Girish Tilak, managing
director, Integrated Chemical Solutions, Singapore. The event
is always excellent and has enough new exhibitors to make each
38-39 CHINACOAT2014 0115.indd 38
January 2015
1/6/15 2:06 PM
CHINACOAT2014 Review FEATURE
trip different from the last.

CHINACOAT is truly an important global industry exhibition, said Milan W. Krumbe, global market director coatings,
Solvay Specialty Polymers Germany GmbH. We are sure that
we will participate in its Shanghai show next year.
CHINACOAT2014 also featured a series of technical
programs to update industry players on the latest market information and to offer networking opportunities. The technical programs included the 12th CHINACOAT Conference,
Workshop, Summit & Forum, New-Tech Corner and 40
Technical Seminars. Participants said they benefited from the
technical progams by acquiring useful industry knowledge, developing networks of contacts and meeting with experts.
CHINACOAT2014 was sponsored by the following companies, including Ashland (China) Holdings Co., Ltd., Shandong
Dawn Titanium Industry Co., Ltd., Liwang Chemical (Nantong)
Co., Ltd., Nanjing Tianshi New Material Technologies Co., Ltd.
and Worldwide Resin & Chem. (HK) Ltd.
CHINACOAT2015 Shanghai
China and the Asia Pacific region are now the worlds largest
coatings producer and consumer. This region will remain the
primary stimulator for robust growth for the global coatings
market. CHINACOAT will celebrate its 20th anniversary on
November 18-20, 2015 at the Shanghai New International
Expo Centre (SNIEC). For more info on CHINACOAT, visit
www.chinacoat.net. CW
38-39 CHINACOAT2014 0115.indd 39
Coatings World | 39
1/6/15 2:06 PM
FEATURE
Pigment Market Update

The pigment market has been given a boost by a recovering economy and an
invigorated automotive market.
Catherine Diamond, Associate Editor
he pigments market has been steadily however slowly

recovering since the economic downturn. Raw material prices, once extremely unstable, have become more
consistent. A revitalized automotive market has provided a big
boost for pigments suppliers, and 2015 is expected to be at least
as strong as 2014.
According to Ahmed Tahir, industry marketing manager,
Transportation and Industrial Coatings and Pigments for Plastics,
BASF Corp., the pigment market benefited from the rebound in
the auto market in 2014, with light vehicle builds approaching
record levels with continued interest in differentiated effects.
The industrial coatings market also showed an improvement
in 2014, he said. The housing market continued its uneven and
slow recovery in 2014. For 2015, we expect a similar trend, albeit
with a smaller growth for automotive and industrial sectors.
Competition remains stiff for the pigments market, and industry experts expect that to stay true in the coming year.
Sun Chemical Performance Pigments continued to see a
positive upswing in the global pigments market in 2014, especially in the high performance and special effect pigments
markets, said Michael T. Venturini, global marketing manager
Coatings, Performance Pigments, Sun Chemical.
He added, Sun Chemical increasingly sees the supplier base
becoming more global as regional suppliers enter other regions
and markets. The competitive pressure, however, tends to give
rise to regional requirements as producers respond to local
needs and requirements.
We expect an increased focus on technical service, quality,
performance and environmental considerations. We are always
looking to other pigment markets, global technology and consumer trends that influence pigment consumption. The trends
can be driven both by legislation and the end consumer.
Gary Wulf, VP operations and general manager at Sincol USA,
said that the pigments market grew in 2014 because of the general stabilization of the global economy. Pigment consumption,
he said, is a reflection of increased consumer demand.
We expect the climate for pigment consumption in 2015 to
continue to expand with the general health of the global economy, Wulf said. For Sincol in particular, we expect growth to
exceed the general growth of the economy due to our emphasis
on development of higher performance pigments demanded by

the paint and coatings markets. Our investment in pollution
control will see dividends as well with the closure of more pigment manufacturing plants in both China and India.
What to Expect in 2015

Given the scope of the pigments market, it is strongly influenced
by economic, environmental and at times, political factors.
According to Falko Orlowski, executive vice president of sales
and marketing at Trust Chem USA, most pigment relevant intermediates by now are produced in China.
As the Chinese government is increasingly paying attention
to environmental protection, it is becoming more difficult to predict cost, he said. There are an increasing number of temporary
shutdowns, creating a challenge for all manufacturers who will
have to plan accordingly and ensure proper supply lines.
Orlowski added that both China and North America are expected to be key areas for growth in 2015.
Sincols Wulf said that consolidation of both pigment manufacturers and pigment intermediate manufacturers is having a
significant impact on the pigment market.
Those who have invested in the infrastructure and intellectual
property to meet environmental and regulatory demand will be
the long term survivors, Wulf said. There have been instances
this past year where competition between intermediate suppliers
was reduced with the closure of plants as a result of environmental
compliance. This caused some dramatic fluctuations in raw material costs and resultant pigment costs. The decline in commercial
publication has impacted pigment demand for this segment with
pigment manufacturers needing to refocus on other markets.
Wulf said that the developed markets of North America, the
European Union and Japan will increase at the rate of the general
economic recovery. It is the demand of consumer consumption
in the developing parts of the world that will yield the greatest
growth, he said. As a middle class develops and grows, so will
the demand for consumable products that have pigmentation.
Venturini of Sun Chemical said that he expected to continue
seeing demand for pigments with unique performance properties that are tailored specially for the end users application,
such as stability/flocculation resistance in zero VOC systems,
40-42 Pigment Market 0115.indd 40
January 2015
1/6/15 2:13 PM
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FEATURE Pigment Market Update

enhanced chemical and bleach resistance, increased strength and
more value, and improved dispersability.
Environmental regulations and social change for sustainable raw materials with less environmental impact are driving
rapid change and innovation in all segments of the coatings
market. The trend is well established in Europe and the United
States, but is quickly growing in other regions.
Consumers today have access to more information than ever
before and increasingly educate themselves prior to making purchases to be sure the product meets their socio-environmental
requirements, he said. Paint producers are responding and this
in turn drives upstream suppliers, including pigment suppliers.
Venturini said that China, India and Eastern Europe, are the
markets where per capita gross domestic product is the fastest
growing. Automotive and industrial coatings will remain the
foundation for growth of high performance pigments markets,
however, growing requirements for improved stability and functionality will position architectural and building materials for
tremendous potential growth.
Globally, we expect to see further growth in high performance pigments as the replacement of heavy metal pigments
continues, he said. Legislative requirements will play an increasing role in the reformulation.
In Europe, Venturini added, there is upside in the automotive market and after a significant period of depressed sales, the
sector is improving. Currently black and white remain the top
automotive colors supported by the popularity of effect blacks
and pearlescent whites. Specialty colors indicate the consumers
desire to differentiate and we expect an increase in chromatic
colors as consumers seek out new color technology.
While Asian countries will be influential in 2015, BASFs
Tahir said that Mexico is also noteworthy. The United States
has reduced the manufacturing cost gap to Asian producing nations significantly by narrowing predictions for 2015, he said.
Mexico remains one of the leaders in low-cost manufacturing
and attracting significant manufacturing investments.
Sustaining Sustainability
The demand for environmentally responsible products isnt going
anywhere, and the pigments market, in particular, presents suppliers with several opportunities to go green. According to Tahir,
the industrys conversation regarding sustainability has most recently become a conversation about total cost of ownership.
Sustainability is a key component of TCO as well as regulatory
compliance, he said. In certain markets - such as furniture and
flooring - sustainable offerings are a differentiator. Sustainability
is a key metric for us when undertaking any new development.
Venturini said that self-regulation by paint producers and
trade organizations will play a larger role affecting everything from end-of-life directives to volatile organic compounds
(VOCs) to environmental footprints.
This drives change and creates opportunities that will favor those that manufacture to the highest global standards, he
said. We see these challenges as great opportunities for growth
at Sun Chemical. Were working closely with our customers to
provide them with solutions for that both meet their individual
needs and regulatory requirements.
As an example, Venturini added that in 2014, Sun Chemical
introduced Sunfast Elastomer Black pigments, which are made
from recycled rubber.
It is a performance material that provides formulators with
a low gloss black pigment with improved jetness for waterborne,
solventborne and powder coatings that can impart physical
toughness, chemical resistance and water resistance onto most
applications, he said.
Made from 100 percent post-consumer recycled rubber,
the newest addition to Sun Chemical Performance Pigments
diverse pigment line utilizes a fine particle size black elastomer
pigment that creates an attractive low sheen coating with excellent flow and leveling in thin, smooth finishes. Ideal for coatings
on plastic, wood, coil and powder coatings, the new offering is
well-suited for use on consumer electronics, automotive interiors, flooring, cabinets, furniture, direct to metal finishes, and
sound-proofing coatings.
For its part, Wulf said that Sincol invested in sustainable solutions years ago, which has certainly paid off.
Sincol has long held the belief that environmental compliance would be crucial and made investments to stay ahead of
new compliance regulations, having invested more than $30
million in pollution control of waste water from our manufacturing plant, he said. The new environmental regulations in
China that take effect starting in 2015 have already been met or
exceeded. We have also seen the trend for higher manufacturing
costs as a result of demand for higher labor costs. Investments
have been made to improve the efficiency in manufacturing resulting is lower labor demand.
Meeting Customer Needs

In addition to offering customers eco-friendly products, suppliers are challenged with narrowing down a wide variety of
options to meet specific customer needs, such as performance
attributes. In order to do that, Venturini said, companies need
to provide high-quality products, top-notch service and value.
In terms of performance, [that includes] light fastness, durability,
weather fastness and ease of use, he said. Additionally, the market
is always looking for innovations new materials that can help them
differentiate their products and their customers products.
Wulf said that Sincols customers are also looking for functional
equivalents such as lightfastness that can be achieved with less expensive pigment chemistry. We also see customers who prefer to
deal with suppliers that are actual manufacturers of the pigment.
Slight adjustments such as color can be made to meet specific requirements. Affiliation with the pigment manufacturer assures
quicker responses with inquiries of regulatory data, he said.
Tahir, of BASF, said that for specific industries, customers
are always interested in novel effects and a robust pipeline of
pigment developments. Supply security for extended periods of
time is important for customers in the automotive sector.
He added, Consistent products with reliable supply and
support are important to all customers. CW
40-42 Pigment Market 0115.indd 42
January 2015
1/6/15 2:13 PM
BASF and Glunz, a manufacturer of

wood-based panels, have jointly developed four new colors for medium-density
fiberboards (MDF). The color shades
Royal, Curry, Berry and Terra are based
on BASF pigment preparations from the
Dispers range. They are distributed under the brand name INNOVUS Coloured
MDF as part of the global INNOVUS dcor collection of Glunz.
The patent-registered Dispers pigment
preparations have been developed by BASF
specifically for use in wood-based panels
such as MDF. These specially designed fiberboard materials consist of mass-colored
wood fibers and offer virtually unlimited
design options for various fields of application from top quality interior fittings
and store design to trendy office furniture.
Dispers pigment preparations ensure an
even mass coloration of the material and
stand out due to their great shine as well as
their color and light stability.
As early as 1999 Glunz started working with BASF pigment preparations to
produce mass-colored medium-density
fiberboards. Previously, the portfolio
of Glunz, the German subsidiary of the
Portuguese Sonae Indstria Group with
its headquarters in Meppen, Lower
Saxony, consisted of black (Dispers black
0077) and grey (Dispers grey 0056). Both
shades will remain part of the future
range, which now boasts four new colors:
The product name Royal has been chosen for the deep ink blue of Dispers 6311,
Curry for the strong yellow of Dispers
2355 while the dark chestnut-brown
Dispers 2899 red is called Berry and the
sophisticated Dispers 2866 brown has
been christened Terra.
The new color collection opens up
a completely new range of esthetic options for MDF, said Juliane Krsemann,
marketing manager for pigments at BASF.
The colors that we have developed in
close cooperation with Glunz perfectly
harmonize with and complement each
other. They are part of a design concept
that does not just, for a short while, reflect the current zeitgeist but that is part
of a long-term trend.
Experts from BASF have helped Glunz
not only to develop the colors and start
their production at the Meppen plant but
have also advised them beforehand on
the selection of colors for the extended
INNOVUS collection.
AkzoNobel and Partners

Looking to Turn Sugar Beet
into Raw Materials
AkzoNobel has joined forces with
SuikerUnie,
Rabobank,
Deloitte,
Investment and Development Agency
for the Northern Netherlands (NOM),
Groningen Seaports, and the Province of
Groningen, to investigate the possibility
of producing chemicals from beet-derived
sugar feedstock.
The parties have asked Deloitte to
perform a feasibility study to provide an
independent critical review and economic assessment on the viability of several
business cases for commercial production in the Delfzijl chemical cluster in the
Netherlands.
Part of ongoing industry efforts to replace increasingly scarce non-renewable
raw materials, the partnership could potentially lead to the synthesis of a range
of chemicals in a cost-effective and sustainable manner.
It follows the recent publication of a
report by Deloitte, which singles out the
Netherlands as a cost leader in the production of sugar. The production of sugar
beet is also expected to grow significantly
due to impending de-regulation.
We know that the Netherlands can
produce ample volumes of sugar beet,
explained Knut Schwalenberg, managing director of AkzoNobel Industrial
Chemicals, who is also responsible for
the companys Delfzijl activities. We will
now study how this can be used to create additional production and jobs in the
Delfzijl area.
43-44 Industry News 0115.indd 43
Industry News
BASF and Glunz Develop Four New Colors

for Medium-Density Fiberboards
Added Marco Waas, Director of

RD&I and Technology at AkzoNobel
Industrial Chemicals: We are always
looking to use innovation to drive sustainable growth. The beauty of this project is that its also a perfect fit with our
own Planet Possible approach to developing new technologies that are less fossil-based and reduce our environmental
footprint across the value chain.
Commenting on the partnership,
Albert Markusse, CEO of SuikerUnie,
said: The really interesting aspect of this
approach is the collaboration that will
take place between different sectors agriculture, chemicals and logistics. The results will be interesting for us all.
Siem Jansen, President of the
Investment and Development Agency for
the Northern Netherlands (NOM), also
hopes for a positive outcome: Sugar
beets are a major crop, not only in the
northern part of the Netherlands, but
also across the border in Niedersachsen.
New high value products based on this
crop will impact the whole value chain
and could provide an important boost to
the regional economy.
The study will take around three
months to complete and the partners expect to identify one or more successful
business cases for commercial production
in Delfzijl.
BASF Expands Superior

Materials Territory
Superior Materials Inc., based in Garden
City, NY, has announced that effective
January 1, 2015, BASF Corporation will
be expanding its distribution responsibility for Attapulgite specialty additives
into the Mid-West region. This will include Ohio, Michigan, Kentucky and
West Virginia.
Superior Materials has represented
BASF in the Mid-Atlantic and New
England areas for more than 60 years.
This fourth generation company is
known for its expertise in mineral and
Coatings World | 43
1/6/15 2:17 PM
Industry News
other specialty chemical applications since its inception in 1946.
Transaction
Completed Between
Wintershall and Statoil
BASF Group company Wintershall
is continuing its growth course in
Norway. By acquiring shares in the
production fields Gja (5%) and Vega
(24.5%), Wintershall is increasing its
production in Norway from about
40,000 barrels of oil equivalent (boe)
to about 60,000 boe per day. In addition, Wintershall is taking over shares
in the Aasta Hansteen development
project (24%), the Asterix discovery
(19%), the Polarled pipeline project (13.2%) and in four exploration
licences near Aasta Hansteen. The
shares in the assets encompass reserves
and resources (2P/2C) of around 170
million boe. Furthermore, Wintershall
will also assume the operatorship
of the Vega production field.[1] The
transfer of operatorship from Statoil
to Wintershall is planned for the end
of the first quarter of 2015.
Wintershall has purchased the shares
for US$1.25 billion. The transaction
is financially effective retroactively to
January 1, 2014.
A further payment of up to US$50
million will be made once Aasta Hansteen
has been developed in accordance with
the current project plan. Additionally
both companies have agreed to work together in developing the exploration potential of the Vring Basin.
With this transaction, we are taking a
major step towards achieving our goal of
establishing ourselves as one of the leading oil and gas companies in Norway,
said Rainer Seele, Chairman of the Board
of Executive Directors of Wintershall.
Last year we took over the operatorship of the Brage platform and commenced the self-operated production
of oil and gas in Norway. We have always said that this is just the beginning
for us and that we want to increasingly
position ourselves as an operator of
producing fields. I am therefore happy
that the agreement with Statoil also
envisages that Wintershall shall take
over the operatorship of Vega, said

Bernd Schrimpf, managing irector of
Wintershall Norge.
U.S. Zinc Celebrates 65

Years in Business
U.S. Zinc is commemorating the companys
opening in 1949, celebrating 65 successful years in the zinc products marketplace.
The companys roots were as a wholesaler
of nonferrous metals. Now, U.S. Zinc is a
premier global supplier of zinc oxide, zinc
dust, zinc metal and zinc fines.
Through its worldwide footprint, U.S.
Zinc provides services to industries such
as tires, coatings, rubber, chemicals and
pharmaceuticals. The company it is the
largest metallic zinc materials recycler in
the industry and is proudly committed to
the philosophy of Our Cycle is Recycle.
U.S. Zinc owns and operates the worlds
largest single site distilled zinc dust plant.
With the recent capacity expansions at its
two Tennessee plants, a new China plant
and addition of the Tres Maria, Brazil, facility to its portfolio, U.S. Zinc has more
than doubled its zinc oxide availability
in the last seven years. The company is
now the largest zinc oxide producer in
the world.
Celebrating 65 years signifies not
just our longevity but the strong quality of our products and the exceptional
capability of our people, said Rodrigo
Daud, president of U.S. Zinc. Our innovative performance today and in the
future will ensure highest quality products and unequaled reliability for our
customers, further distinguishing U.S.
Zinc in the marketplace.
PolyOne Acquires Specialty

Assets From Accella
Performance Materials
PolyOne Corporation, a global provider of specialized polymer materials,
services and solutions, has announced
the acquisition of specialty assets from
Accella Performance Materials, a leading North American manufacturer of
liquid polymer formulations. Accella
will retain its polyurethanes and rubber
products businesses.
The acquired business joins PolyOnes
Global Color, Additives and Inks segment,
43-44 Industry News 0115.indd 44
and provides specialty coatings solutions

and value-added services in a wide range
of applications, including consumer
products, interior and under-the-hood
automotive parts, outdoor recreational
equipment and food packaging.
Were thrilled to have acquired this
specialty business and its innovative technologies, and we look forward to serving
our newest customers with increased innovation, delivery, quality and services,
said John V. Van Hulle, president, Global
Color, Additives and Inks, PolyOne
Corporation. The acquired Accella
technology portfolio complements our
existing specialty business, and expands
our presence in fast-growing end markets
that are aligned with key megatrends.
With a purchase price of $49 million,
PolyOne expects the acquisition to add
$35 million to revenues and be accretive
to earnings in 2015.
This is a compelling acquisition that
highlights our approach to M&A, said
Robert M. Patterson, president and chief
executive officer, PolyOne Corporation.
Our invest-to-grow integration playbook is one we have historically executed
with great success. We will leverage our
best-in-class technical, commercial and
operational capabilities to drive growth
for this new business, PolyOne, and most
importantly our customers.
Vencorex Plans Expansion

of its Isophorone
Diisocyanate Production
Facility in France
Vencorex is significantly expanding its capacity of isophorone diisocyanate (IPDI).
The expansion of this monomer capacity will take place at Pont de Claix
site, France. The new capacity will be 20
kT to be available by the end of 2016.
This announcement is an important
step of Vencorexs strategy which will
enhance our capability to serve specialty
areas. It underlines our commitments to
isocyanates markets and we will with this
investment further strengthen our position as one of the global leading suppliers, said Magnus Lanner, CEO.
IPDI is an aliphatic isocyanate monomer used as raw material in the synthesis
of polyurethane resins (PUR). CW
January 2015
1/6/15 2:17 PM
BASF is one of the first European manufacturers to have switched its entire
portfolio of polystyrene-based insulation
products for the European market to a
new flame retardant, nine months ahead
of the deadline laid down in the EU
REACH Regulation on chemicals. Both
EPS (expandable polystyrene) products
(Styropor and Neopor) and XPS (extruded polystyrene) products (Styrodur)
will be manufactured in Europe using
a polymeric flame retardant (PolyFR),
which has a much better environmental
profile than the HBCD (hexabromocyclododecane) used in the past, the company stated.
BASF completed the switchover to the
new flame retardant in close liaison with
its customers. BASF had already switched
most of its EPS range by March of this
year and has already supplied customers
throughout Europe.
According to BASF, with PolyFR, it
is possible as before to manufacture insulation materials that meet the strict fire
regulations applicable to construction
products. It will be possible in the future
to manufacture insulation materials with
this flame retardant that meet class B1
specifications under German standards
(schwerentflammbar: difficult to ignite)
and Class E under European standards.
As it is classed as a POP (persistent organic pollutant) under the UN Environment
Program and as a svhc (substance of very
high concern) under the REACH regulation
the use of HBCD as a flame retardant in
the EU will be prohibited as of August 21,
2015 and PolyFR, which is harmless, will
be used instead. This is the outcome of several years of testing and development supported by BASF.
Although handling of the flame retardant HBCD as such is prohibited, insulation containing HBCD is harmless to
humans and the environment, both during use and during removal and energy
recovery. That is because the flame retardant is embedded in the polymer matrix.
Charles Ross & Son Co.

Introduces New Powder
Injection Mixer
Wacker Develops Water

Scavenger for Silane-Curing
Adhesives and Sealants
Ross is offering a new high-efficiency

charging hopper for its line of High Shear
Mixers with Solids/Liquid Injection
Manifold (SLIM) Technology. The SLIM
is a unique rotor/stator device engineered
for high-speed powder injection into
liquid without the need for eductors or
pumps. The improved hopper design ensures a steady rate of feed delivery and
prevents rat holes or bridging of bulk
solids. Typical solids dispersed using the
SLIM include fumed silica, CMC, carbon black, graphite, talc, alginates, pectin, titanium dioxide, calcium carbonate,
starch, clays, alumina, carbomers, salts,
dye powders and other additives or fillers.
The mix chamber is equipped with a
solenoid-operated multi-position modulating valve for maintaining a liquid flow
rate within 80 percent to 100 percent of
the 500 gpm design flow rate.
All product contact parts are stainless
steel 316 polished to 150-grit (32 Ra) finish. Tri-clamp connections on the liquid
inlet, powder inlet and mixture outlet allow for easy disassembly and cleaning. The
mixer is supplied with a cartridge-type double mechanical seal and barrier fluid tank.
Wacker is expanding its product range

of functional silanes with a new arylalkoxysilane monomer. Marketed as
Geniosil XL 70, this additive is designed
as a water scavenger for silane-curing adhesive and sealant formulations. It is particularly suitable for products that must
avoid unpleasant odors when applied.
Due to its high flash point, the additive
is also easier to store and handle. The
new water scavenger is compatible with
all Geniosilsilane-modified polymers and
organofunctional silanes.
Geniosil XL 70 is a clear, colorless,
low-viscosity silane which belongs to the
arylalkoxysilane group. Unlike conventional water scavengers for silane-curing
adhesives and sealants, the liquid has only
a very faint odor. Consequently, the water
scavenger is ideal for adhesives and sealants used over large areas. Compounders
can formulate products such as parquet
adhesives and liquid water-proofing systems that do not create odors with the
additive and are in line with increasingly
stringent occupational health and safety
regulations, the company said.
Additionally, Geniosil XL 70 has a
much higher flash point than conventional water scavengers, which is 96C as
per ISO 3679. This is an advantage for
processors. For example, less effort is required to store and process the additive.
As silane-curing adhesives and sealants react with water, water scavengers
are an essential component in such
products. They protect the polymers
from moisture inherent to a formulation via fillers and other ingredients.
Moreover, water scavengers ensure
that the product can be used without
restriction throughout its given minimum shelf life. The required dosage of
Geniosil XL 70 depends on the formulation components and the desired shelf
life of the end product. CW
BASF Launches Orange

Pigment for Industrial
Coatings Applications
BASF announced the North American
launch of Irgazin Orange EH1287 for
industrial applications, which include
agriculture, construction and earth moving equipment coatings. Irgazin Orange
EH1287 improves material flow allowing
formulators to increase pigment loading
for higher opacity and reduced production costs without negatively impacting
coating gloss. Under test conditions,
the product has also shown to foam less
when dispersed and is free of lead which
is an important sustainability point for
industrial coatings manufacturers.
45 Suppliers Corner 0115.indd 45
Suppliers Corner
BASF Now Offers Fire Protection with

Improved Environmental Profile
Coatings World | 45
1/6/15 2:33 PM
People
U.S. Green Building Council

Announces 2015 Board Members
The U.S. Green Building Council

(USGBC) has announced its newly elected and appointed officers and directors to
its 2015 Board of Directors.
USGBCs Board of Directors provides
invaluable direction and perspective, collectively bringing decades of experience
to the table and using their individual
expertise to shape the future of the organization, the community and the green
building movement as a whole, said
Rick Fedrizzi, CEO and founding chair,
USGBC. Delivering on the promise of
developing buildings that sustain and enhance the vitality of life within a generation is no small undertaking. Our Board
of Directors is comprised of representatives from many different segments of the
building industry and will undoubtedly
make great strides in the coming year.
USGBCs membership elected the following individuals to serve as directors,
for a term of three years each, effective
Jan. 1, 2015:
Stephen Bushnell, Stephen Bushnell +
Associates: Insurance seat (incumbent)
Linda Chipperfield, Green Seal, Inc.:
Environmental Nonprofit Advocate
seat (newly elected)
Amy Costello, Armstrong World

Industries: Product Manufacturer seat
(newly elected)
Denise

Grabowski,
Symbioscity:
Urban/Regional Planner seat (newly
elected)
Christopher Schaffner, The Green

Engineer, Inc.: Sustainable Practice
Leader: Engineer seat (newly elected)
In addition, at its recent meeting in
New York, the Board named the following directors to fill appointed positions,
each for a term of two years:
Mark James, Urban Green LLC:

Sustainable Community Leader seat
(formerly in the Green Affordable
Housing seat)
Vance Voss, Principal Real Estate Investors:
Commercial Real Estate Executive
Leadership seat (newly appointed)
The Board elected Fiona Cousins,

Arup, as chair-elect and Lisa Matthiessen,
Integral Group, as secretary. Marge
Anderson, Energy Center of Wisconsin,
will serve as chair, and George Bandy,
Interface, will serve as immediate past
chair. Stuart Carron, ENERGIZE RE
LLC, will continue as treasurer. New
terms will begin Jan. 1, 2015.
Both the promise and challenge of
the future of green building are significant and I have no doubt this board is
equal to the task of advancing the movement, said Marge Anderson, USGBC
Board chair. With so many individual
and yet complementary perspectives
coming to the table, we are prepared to
champion the inclusion of sustainable design and construction across industries,
on large and small scales, in public and
private spaces.
USGBCs Board includes elected and appointed directors who serve terms of three
years and two years, respectively. The complete 2015 USGBC Board roster includes:
Officers:
Marge Anderson, Energy Center of

Wisconsin, Chair
George Bandy, Interface, Immediate

Past Chair
Fiona Cousins, Arup, Chair-Elect
Stuart Carron, ENERGIZE RE LLC,
Treasurer: Facility Management and
Operations seat
Lisa Matthiessen, Integral Group,

Secretary: Sustainable Practice Leader:
Architecture and Design seat
Rick Fedrizzi, CEO and founding

chairman (ex officio)
Directors:
Jeff Baer, Deutsche Bank: Real Estate
Finance and Capital Markets seat
Dan Burgoyne, State of California,

Department of General Services:
State and Local Government Agency
Employee seat
Stephen Bushnell, Stephen Bushnell +
Associates: Insurance seat
Linda Chipperfield, Green Seal, Inc.:

46 People 0115.indd 46
Environmental Nonprofit Advocate seat

Amy Costello, Armstrong World

Industries: Product Manufacturer seat
Duygu
Erten,
TURKECO:
International seat
Mark Frankel, New Buildings

Institute: Energy seat
Denise

Grabowksi,
Symbioscity:
Urban/Regional Planner seat
Davor Grgic, Kohler: Business to

Consumer Leader seat
Mark James, Urban Green LLC:

Sustainable Community Leader seat
Sara OMara, Choate Construction

Company: Constructor of Buildings seat
Kenneth Potts, McGough Companies:
Developer/Real Estate Services seat
John Quale, University of Virginia:

Educator (Post-Secondary) seat
Gerrit Reinders, Telkonet: Technology
seat
Christopher Schaffner, The Green

Engineer, Inc.: Sustainable Practice
Leader: Engineer seat
Kevin Stack, Northeast Natural

Homes: Residential Construction seat
Vance Voss, Principal Real Estate

Investors: Commercial Real Estate
Executive Leader seat
American Colors Promotes

Three To Officers
American Colors has promoted three
long-term employees to assistant vice
presidents and officers of the corporation. Steve Foos begun his career with
American Colors in the laboratory in
1998 and will become assistant VP of
Research and Development. Eric Wehner
started with the corporation in 1987 in
the Orlando, FL facility as production
supervisor. He has been directing purchasing in Sandusky, OH and will become assistant VP of Procurement. Rob
Jones joined American Colors in 1999,
focusing on color matching and color
quality. Currently the plant manager in
Lebanon, TN, he will become assistant
VP of Operations. CW
January 2015
1/5/15 11:56 AM
Meetings
Waterborne Symposium to be Held in

New Orleans February 9-13
February 2 - 6, 2015
Polymers & Coatings Winter Short
Course
February 24 - 25, 2015

Powder Coating & Curing Processes
Seminar
Location:San Luis Obispo, California

Venue:Cal Poly San Luis Obispo
Contact:Dr. Ray Fernando
Phone:(805) 756-2395
Website:
www.polymerscoatings.calpoly.edu
Location:Atlanta, GA
Venue:Georgia Power Customer
Resource Center
Website:www.ccaiweb.com
February 9 - 13, 2015

Waterborne Symposium
Location:Toledo, Ohio
Venue:Owens Community College
Contact:Jaime Wineland
Phone:800-466-9367
Location:New Orleans Sheraton, New

Orleans, LA
Contact:Universtiy of Southern MS
School of Polymers
Phone:601-266-4475
Email:waterborne@usm.edu
Website:www.waterbornesymposium.com
February 11 - 12, 2015

Liberty Bell Corrosion Course
Location:Williamsons Banquet Hall
Horsham, PA, U.S.
Contact:David Krause
Phone:+1 610-868-9352
Email:corban598@outlook.com
February 17 - 18, 2015

SPE/NACE Deepwater Field Life
Corrosion Prevention, Detection,
Control, and Remediation
Location:AT&T Executive Education
and Conference Center Austin, TX, U.S.
Phone:+1 972-852-9292
Email:registration@spe.org
Website:www.spe.org
February 24 - 26, 2015

Northern Area Western Conference
2015
Location:Calgary TELUS Convention
Centre Calgary, AB, Canada
Contact:Yasir Idlibi
Phone:+1 403-514-2334
Email:Yasir@adanacglobal.com
Website:www.nace.org
March 4 - 6, 2015
Spray Finishing Training
March 9 - 11, 2015

2015 CoatingsTech Conference
Location:Louisville, KY
Venue:Marriott Louisville Downtown
Contact:Starsha Valentine
Phone:(202) 462-6272
March 10 - 12, 2015

Middle East Coatings Show 2015
Location:Cairo International
Convention & Exhibition Centre, Egypt
March 10 - 11, 2015

uv.eb West 2015
Location:Redondo Beach, California
Contact:RadTecj
Phone:240-643-0517
Website:www.radtech.org
Location:Riyadh, Saudi Arabia

Venue:Riyadh International Convention
& Exhibition Center
Phone:(202) 2270 3584
Email:yomna@arabiangerman.com
Website:www.gulf-coating.com
April 11 - 14, 2015

ACA American Coatings Show and
Conference
Location:Indianapolis, IN
Contact:Cheryl Matthews, Vice
President, Events and Professional
Development, ACA
Website:www.american-coatings-show.com
Email:cmatthews@paint.org
April 12 - 15, 2015

Southern Society for Coatings
Technology 2015 Annual Technical
Meeting
Location:West Palm Beach Marriott,
West Palm Beach, FL
Contact:SSCT
Website:www.ssct.org
April 20 - 22, 2015

ACA Spring Committee Meeting
Location:Cleveland, OH
Venue:Marriott Downtown
Website:paint.org
March 15 - 19, 2015

CORROSION 2015
April 21 - 23, 2015

European Coatings Show 2015
Location:Dallas Convention Center

Dallas, TX, U.S.
Contact:CaLae McDermott
Phone:+1 281-228-6263
Email:calae.mcdermott@nace.org
Website:events.nace.org
Location:Nuremberg, Germany
Venue:Exhibition Centre Nuremberg
Website:www.european-coatings-show.com
March 18 - 19, 2015

2015 Minnesota Paint & Powder
Coating Expo
Location:White Bear Lake, MN
Venue:Century College
Website:www.ccaiweb.com
47 Meetings 0115.indd 47
April 6 - 9, 2015
Gulf Coating Show 2015
May 12 - 13, 2015

Asia Coatings Congress
Location:Ho Chi Minh City, Vietnam
Venue:Windsor Plaza Hotel
Contact:Fan Landers
Phone:+ 44 (0) 1737 855078
Email:fanlanders@dmgeventsme.com CW
Coatings World | 47
1/5/15 11:57 AM
Classifieds
Blades
Products & Services
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IN-PLANT TRIAL
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with genuine
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CLASSIFIEDS CWM0115.indd 2
January 2015
1/7/15 10:53 AM
Advertising Index
Company Name
Page
Phone
41
888-ALEX COLOR
3, 13
800-231-7868
www.basf.com
Blairgowrie Associates, LLC
36
602-539-2683
www.blairgowrieassociates.com
Burgess Pigment Company
25
478-552-2544
www.burgesspigment.com
Chemark Consulting
37
910-692-2492
www.chemarkconsulting.net
Eastman Chemical Company
17
800-EASTMAN
Alex Color Company

BASF Corporation
Website
www.alexcolor.com
www.eastman.com
European Coatings Show 2015
Cover 3
Hoover Color Corp
Cover 4
540-980-7233
www.hoovercolor.com
Tip on 11
781-791-5011
www.ice-x-usa.com
McDaniel and Associates, PC
37
512-472-8282
www.technologylitigators.com
Micro Powders Inc.
914-793-4058
www.micropowders.com
Myriant
5 845-697-4268
Reichhold, Inc.
27
800-431-1920
www.Reichhold.com
Cover 2
973-242-2999
www.shamrocktechnologies.com
Siltech Corporation
35
416-424-4567
www.siltechcorp.com
Sincol Corporation
15
909-931-9954
www.sincol.com.cn
Troy Corporation
973-443-4200
www.troycorp.com
uv.eb West 2015
31
www.uvebwest.com
Coatings World | 49
Mack Brooks Exhibitions
Shamrock Technologies Inc.
CLASSIFIEDS CWM0115.indd 3
european-coatings-show.com/shownavigator
www.myriant.com
1/7/15 1:33 PM
Final Coat
SEMA 2014 Award-Winning Car

Painted With Axalta Brand-ChromaPremier
At the Specialty Equipment Market Association (SEMA) tradeshow, Axalta Coating Systems displayed a custom made 1932
Ford Sedan called Yd Open at its booth. The car took home
Fords Design of Excellence Best of Show, Mothers Shine
Award for Excellence in Detail and Shine, as well as the honor
of being one of three finalists in the SEMA Battle of the Builders.
The hot rod reminiscent of a late 50s, early 60s design was
fabricated and painted by Hot Rods by JSK. It has a traditional
look even down to the paint color Axaltas Orange Crush
ChromaPremier basecoat.
When asked what was the key to success with this threeyear project, Jeff Kinsey, owner Hot Rods by JSK responded,
I took my time and found the finest materials to use every
step of the way. It has been a privilege to partner with Axalta
at SEMA 2014.
This is not just an old Ford restoration, as every piece
has been newly fabricated from scratch. The brilliant
Axalta color may shine on the outside but Yd Open is

flawless underneath as well as inside and out. The body resembles a Deuce Fordor sedan, but it is built with a custom
frame with an S arch over the rear wheels. The back doors
open like suicide doors on this four-door car because there
is no B pillar to inhibit entry. This allows for easy access
to the interior.
The hot rod runs on a bored and stroked Thunderbird
312 cubic inch real Y block V8 engine with chromed Laker
style headers that flow into short pipes that come out of
each side. The rare Hilborne fuel injection unit has been converted with modern-day digital controls. And for maximum
drivability JSK used a T-5 Chevy five-speed with a custom
designed shifter. When owner Don Smith of Mansfield,Texas
hits the road in Yd Open, maybe Axalta should change the
name of its ChromaPremier paint color from Orange Crush
to Orange Lightning, the company said. CW
50 Final Coat 0115.indd 50
January 2015
1/5/15 11:57 AM
Untitled-2 1
1/5/15 10:03 AM
Life is never just black and white

or only shades of gray.
stunning
Inspired by Nature
We offer a variety of colors that are warm and comforting to intense and
bold. For 90 years, we have made legendary earth tone pigments in paints,
stains, concrete, stucco, plastics and a variety of other materials that you
see or use every day. The reason for our longevity is simple. We give our
customers good old-fashioned value - quality products with excellent service
and support. It worked for the first 90 years. Let us show you how we can
help with your next project.
Give us a call or send an email today. Lets get the conversation started.
Bringing natures
colors to
life
HooverWINTER
Untitled-1
1
Ad .indd 1
www.HOOVERCOLOR.com
2170 Julia Simpkins Road, PO Box 218, Hiwassee, Virginia 24347 USA
phone: (+1) 540.980.7233 fax: (+1) 540.980.8781 email: hoover@hoovercolor.com
6/12/14 9:30
6/16/14
9:46 AM

Coatings Word January 2015

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Table of Contents January 2015 Vol. 20, No. 1

Cover and above photo courtesy of Benjamin Moore.

Interior Architectural Coatings

International Coatings Scene ............................... 19

s I enter into another year as Editor of Coatings World, one thing

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

H.B. Fuller Company to Acquire

H.B. Fuller Company has signed an

BASF Signs Supply Contract

550,000 metric tons of styrene monomer.

Eastman Chemical to Join

8 | Coatings World www.coatingsworld.com

significant business in Europe, Eastman

Southeast Asia Fourth Largest Synthetic

available in the region. This competition

Micronized PTFE Market

10 | Coatings World www.coatingsworld.com

10 Market Reports 0115.indd 10

size in 2013 that was majorly contributed

PPG Industries has released its annual

followed by black (20 percent) and

January 2015 www.coatingsworld.com

11-18 Fresh Paint 0115.indd 11

PPG Data Shows White Continues to

consumers to take control of design

U.S. Green Building Council

ever before. This is our nature

innovative building technologies in the

PPG Launches Mobile

12 | Coatings World www.coatingsworld.com

11-18 Fresh Paint 0115.indd 12

PPG Foundation Supports

Introducing our newest addition to the Laromer oligomer line of UV

outreach program, Captain

Axalta Releases New Color

are ready to spray quickly. It is designed

Cromax Bike Team

14 | Coatings World www.coatingsworld.com

11-18 Fresh Paint 0115.indd 14

Make-a-Wish is fantastic. The Cromax

Manufacturer of Organic Pigments

Technical Competence ...

... Global Presence

Home Office Location

pigment manufacturer specializing in large volume

to a 0.7% increase in year-over-year price with a net increase of

16 | Coatings World www.coatingsworld.com

11-18 Fresh Paint 0115.indd 16

11-18 Fresh Paint 0115.indd 17

balancing paint performance

Let us help you find the missing piece

PPG Celebrates 45th Anniversary of

continuing mission to remove

company and its employees rank among

Axalta to Work with

18 | Coatings World www.coatingsworld.com

11-18 Fresh Paint 0115.indd 18

AkzoNobel and Plan

AkzoNobels Visualizer App

Latin America International Coatings Scene

Sika Expands Latin America Footprint

Sika has added