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Group: 5

Auditya Eros (014201200064)


Endah Dwi Apriani (014201500071)
Fadlan Abdullah (014201500043)
Lulu Widasari (014201500056)
Wang miao (014201500181)

Vision and Mission Statements


Vision Statement
Grow the value of indonesian traditional food
in modern way

Mission Statement
To serve in giving/avail good food for all
student
Give the high quality with lower price
Make up the traditional food
Create the healty food, nutritious, and
more hygienic

Organization Structure
AUDITYA
EROS
( CEO)
Endah Dwi
Apriani
(Financial
Manager)
Fadlan
Abdullah
(Marketing
Manager)

Lulu Widasari
(Production
Manager)

Wang Miao
(HR Manager)

Introduction of Product
Rempeyek as a snack or authentic
Indonesian food made Almost in every island
of Indonesia have their own rempeyek.
Therefore, rempeyek is an universe snack for
Indonesian people. The taste of rempeyek is
made from any spices that available in
Indonesia and rempeyek also has crunchy
texture.

Product

Marketing Plan

Total Product Experience


Place Strategy
Promotion Plan
Pricing Plan

Financial Plan
Material expense

Flour 3kg @11.000 : Rp. 33.000


Green Bean 2kg @7000 : Rp. 14.000
Oil 1kg : Rp. 12.000
Gas 3kg @20.000 : Rp. 20.000
Flavour : Rp. 20.000

Total
Rp. 99.000

Equipment expense

Plastic : Rp. 50.000


Sticker : Rp. 30.000

Total
Rp. 80.000

Total cost : 99.000 + 80.000


: 179.000

Cost per Pack


Flour Rice
Green Bean
Flavor
Oil
Sticker
Plastic
TOTAL

:
:
:
:
:

: Rp. 900
: Rp. 900
Rp. 400
Rp. 800
Rp. 300
Rp. 500
Rp. 3800

Break Even Point


BEPunit

: 179.000/(10.000 3.800)

: 179.000/6.200
: 28,82 Unit

BEPrupiah : 28,82 packed x 10.000


: 288.200

288200

28,
82

Financial

Week 1

Week 2

Week 3

Week 4

Price

10.000

10.000

10.000

10.000

Cost

57000

95000

106400

114000

Sales

15

25

28

30

Revenue

150.000

250.000

280.000

300.000

Net Profit

93000

155000

173600

186000

Growth Graphic
GRAPHIC GROWTH
35

30

25

20

UNIT

15

10

0
WEEK 1

WEEK 2

WEEK 3

WEEK 4

Weekly Report 1
Unit Produce

15

Unit Sold

13

Revenue

13 x 10000 = 130000

Problem and Next Planning


Problem :
1. The quantity of per pack is quite to much
2. Our customers complaint about the price
3. Little bit hard to sell our product because
it is new brand
Planning :
planning for next production is we make new
package of the product we make 100gram
and 50 gram. We also reduce the price for
the 100gram is 10000 and for the 50 gram is
5000

Weekly Report 2
Unit Produce

50 gram = 15 pcs
100 gram = 10 pcs

Unit Sold

50 gram = 12 pcs
100 gram = 5 pcs

Revenue

50 gram = 60000
100 gram = 50000

Problem and Next Planning


Problem
the real problem that we faced it is we
must try to introduce again about this new
product to make our customer still
satisfaction about our product.
Planning
we have plan to more produce in 50 gram
because based on the this week our
customer interest with our new package

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