COVER SHEET ‘SEC, Regisiration Number sfoltIcT Telelel [Flololo[s] [clolr[rlolr[alt[ifoln (Companys Full Name) for TaJoleTcTi[eletel [ele falz sufi [e[ol [Nie jo] TF. e[t[t{elals] [slel-f lalvle[nfule Ee olet[ [slats] [clelnitfelrt[ [rlals[ile] [elitly (Business Adress” No. Steet Ciy / Town/ Province) Goniact Person Company Telephone Nariber 31-Dec ‘Any Day in June Won Day Year Worth Day Year Fiscal Year Annual Meeting ‘Annual Report (2014) 17-8 Secondary Lleaneo Type, WApsicable Dept Requtlng this Doe ‘inended Aviles NurbedSection ‘ote! Amount of Borowings Totalro of Sockhotsers Dowestis Fowiaa ‘To be accomplishes by SEC Personnel concerned Fig Number teu Document LD. Cashier I STAMPS i 1 Remarks = lease use black ink for scanning purposesJollibee JOLLIBEE FOODS CORPORATION (Company's Full Name) 10/F Jollibee Plaza Building 10 F. Ortigas Jr. Avonuo, Ortigas Contor, Pasig City (Company's Address) (632) 634-1114 Telephone Number December 31 Any day in the month of June (Fiscal Year Ending) (Annual Meeting) 417A (Form Type) ‘Amendment Designation (if applicable) (Secondary License Type and File Number) Cashier Leu SESS OTU REE EH 71487 S.E.C REG. No “Central Receiving Unit ~~ File Number ocument I.D. Jollibee Foods Corporation ) S/F Jokbee Pleo, F Ortigas 1c Ave, Ortigas Center, Pasig City 1605 Phtppines Trunk Line: 63 2634-1132SECURITIES AND EXCHANGI SEC FORM 17-4 ANNUAL REPORT PURSUANT TO SECTION 17 OF THE SECURITIES REGULATION CODE AND SECTION 141 OF THE CORPORATION CODE OF THE PHILIPPINES 1. For the fiscal year ended December 31, 2014 2, SEC Identification Number 77487 3. BIR Tax Identification Number 000-388-771 4. Name of Registrant Jollibee Foods Corporation 5. Province, Country or other Jurisdiction of Incorporation or Organization Pasig City, Philippines 6. Industry Classification Code 7. Address of Principal Office 10" Floor Jollibee Plaza, 10 F. Ortigas Jr. Avenue, Ortigas Center, Pasig Ci Postal Code 1600 8 Registrant's Telephone Number 634-1111 9. Former name, former address, and former fiscal year, if changed since last report NIA 10, Securities registered pursuant to Sections 8 and 12 of the SRC, or Sec. 4 and 8 of the RSA: Title of each Class Number of shares of common stock & warrants outstanding Common 1,066,793,940 Preasury Shares 16,447,340 ‘Common Note: Total common oustanding shares of 1,066, 793,940 is inclusive of 3,720,678 shares entrusted with Deutsche Regis ners. fe. withthe following detatls MSOP Shares Beginning balance (per SEC Form 17-C dated April 19. 2015) 1,945,331 Shares applied for listing Ending balance. a of April 13 LPI Shares Beginning bulance (as of April I, 2113) 1775347 ares applied fr is Ending balance. as 0f mS 145,330 1723347 3.720.678 ror11, ALWLof these securities are listed on the Philippine Stock Exchange. 12, Reports filed by the Registrant (@) Registrant has filed all reports to be filed under Section 17 of the SRC and SRC Rule 17.1 thereunder or Section II of the RSA and RSA rule Il(a)-1 thereunder, and Sections 26 and 141 of the Corporation Code of the Philippines during the preceding twelve (12}-months. (b) Registrant has been subject to such filing requirements for the past ninety (90) days. 13. Aggregate market value of the voting stock held by non-affiliates of the Registrant as of December 31, 2014 Total number of outstanding shares 1,066,790,190 Less: Outstanding Shares held by Affiliates 591,091,037 Shares held by Non-Affiliates 475,699,153 Average price as of December 31, 2014 PHPISi34 Aggregate market value of voting stock held by _—_86,263.284,405 Non-Affitiates Level of Public Float based on information 42.16% available as of December 31, 2014 DOCUMENTS INCORPORATED BY REFERENCE NONE of the following documents are incorporated by reference: (@) Any annual reports to the security holder, (b) Any proxy information statement filed pursuant to SRC Rule 20; or (©) Any prospectus filed pursuant to SRC Rule 8.1PARTI. BUSINESS AND GENERAL INFORMATION 1. BUSINESs JOLLIBEE Foops CORPORATION JFC” or the “Company*) was incorporated on January 11, 1978. Its prineipal business is the development, operation and franchising of quick-service restaurants under the trade name “Jollibee.” In the Philippines, the Company has, as subsidiaries, FRESH N’ FAMOUS, Foons, INC., which develops, operates and franchises quick-service restaurants under the trade names “Chowking” and “Greenwich,” RED RIBBON BAKESHOP, INC. (through RRB HOLDINGS, INC.), which develops, operates and franchises restaurants under the “Red Ribbon” trade name, MANG INASAL Prnits., INC. (of which the Company owns 70%), which develops, operates and franchises restaurants under the “Mang Inasal” trade name, and PERF RESTAURANTS INC., {through holding companies, of Which the Company owns 54%) which franchises restaurants under the “Burger King” trademark in the Philippines. The Company also has subsidiaries and affiliates which develop and operate its intemational brands, “Yonghe King.” “Hong Zhuang Yuan,” “San Pin Wang,” brands under the SuperFoods Group (including Highlands Coffee and Pho 24) and “12 Hotpot.” Milestones. and updates for subsidiaries and affiliates are discussed further in other parts of this Report In 2014, Jollibee went back to the basies and put in significant efforts and investments behind its flagship products ~ Chickenjoy, Jolly Spaghetti and Yumburger. Jollibee also launched its new ‘Cheesy Bacon Mushroom Yuma, Garlic Pepper Beef, Ultimate Burger Steak, Amazing Aloha Champ, Jollibee continued to champion the promotion of Filipino values with its 4 Jollibee Family Values Awards where a new Overseas Filipino Worker eategory was added to honor Global Filipinos. Its annual corporate social responsibility program MaagaangPasko celebrated its milestone 20" year with the longest Christmas celebration that kicked off with carols, store launches and capped with an MTV featuring 20 celebrities. By the end of 2014, there were 858 Jollibec stores nationwide, of which 435 were franchised and 423 were company-owned. Jn the international front, 2014 marked the significant expansion of Jollibee in Vietnam with 24 new opened stores. As of December 2014, Jollibee had 125 stores with 32 stores in the United States, 62 in Vietnam, 12 in Brunei, | in Hong Kong, 2 in Singapore and 16 in the Middle Fast. The Company continues to operate its central commissary in Carmelray, Calamba, Laguna through ZeNITH FOODS CORPORATION ZFC”), a wholly-owned subsidiary which has facilities in Carmelray, Canlubang, Laguna and Mandaue City, Cebu, The commissaries have the collective capacity to serve 800 stores in Luzon, Visayas and Mindanao. With the commissaries as the focal point, the Company's Corporate Supply Chain unit has direct responsibility over the product supply needs of the Jotlibee Group of Companies, manages supply planning, manufacturing and logistics requirements. while closely collaborating with other key divisions. ‘The Company also operates a warehousing and distribution center in Brgy. Marcelo Green Village, Paranaque City, The 5 hectare property aims to serve an estimated 1,300 stores nationwide and supports 15 satellite depots. Its dry storage is one of the biggest in the Philippines with its automatic conveyor-sorter system (and is intended to serve 800 stores). On the other hand, the cold storage boasts of modern automated refrigeration system technology and is likewise one of the biggest of its Kind in the Philippines. ‘This distribution center is managed by JOLLIBEE WORLDWIDE SERVICES, the regional operating headquarters of the Jollibee Group of Companies. The Company is currently embarking on major expansion projects for completion from 2014 to 2018 to inerease capacity of the plants and distribution centers in Luzon and Vismin, addressing the growth requirements of the stores nationwide.‘The Company's main suppliers are: Food Supplier Chicken SAN Micutt. Foops, Inc. IMT Building, ADB Avenue, Pasig City Carbonated COCA-COLA BOVTLERS PHILIPPINES, INC Beverages 1890 Paz Guazon Street, Otis, Paco, Manila Sauces and MONTE PIULIPPINES, INC. Beverages Bugo, Cagayan De Oro City Beverages NESTLE PROFESSIONALS Nestle Center, Rockwell Cen , Makati City Dressings UNILEVER PIULIPPINES, UN Avenue, Paco, Manila The Company has existing agreements with all suppliers. The Company's subsidiaries have their own commissaries for their respective specialty products, ie, pizza and pasta for Greenwich, Chinese dishes for Chowking, cakes and pastries for Red Ribbon. grilled chicken and Filipino food items for Mang Inasal, products for Burger King and Chinese food items for Yonghe King, Hong Zhang Yuan and San Pin Wang in China. In July 2010, the Company disclosed that it had entered into a joint venture agreement with Hua Xia Harvest Holdings Pre. Ltd.to build and operate a food processing plant in Shucheng County in Anhui Province of China Food quality, service, price-value relationship, store location and ambience, and efficient operations continue to be critical elements of the Company's suecess in the quick-service restaurant industry ACQUISITIONS AND INVESIMENTS Joint Venture — United Arab Emirates (February 25, 2014) On February 25, 2014, the Company disclosed that its wholly-owned subsidiary, Golden Plate Pte. Lid. (“GPPL"), signed a joint venture agreement with Golden Crown Foods LLC (*GCFL") 10 establish a company that will own and operate “Jollibee” 2°” stores in the United Arab Emirates. GPPL. shall own 49% of the joint venture company while GCFL will own 51%. Joint Venture — China (December 19, 2014) On December 19, 2014, the Company disclosed that its wholly-owned subsidiary, Jollibee Worldwide Pte, Ltd, (JWPL") entered into a Joint Venture Agreement with Jasmine Asset Holding Ltd. (Jasmine”) to form a company (the “JV") to own and operate Dunkin’ Donuts restaurants in the People’s Republic of China. JWPL. shall own 60% of the business and Jasmine will own the other 40%, On January 5, 2015, the Company disclosed that the IV, Golden Cup Pte. Ltd., signed a Master Franchise Agreement with Dunkin’ Donuts Franchising LLC granting the JV the exclusive right to develop Dunkin’ Donuts in the People’s Republic of ChinaEMPLOYEES IFC and its commissaries have approximately 15,780 employees in the Philippines as of December 31, 2014, 4,716 of which are employed on a full-time basis, and 11,064 on a contractual basis. The regular daily-paid employees of JPC are subject to a collective bargaining agreement which expires on February 28, 2017. Aside from all benefits mandated by law, the Company provides training opportunities (internal and external) to its employees. Qualified employees are also entitled to avail of options under the ‘Company's Stock Option Plan. COMPETITION ‘The Company competes in the quick-service restaurant industry. It has presence all aver the country and is the biggest fast food company in the Philippines. ‘The Company's competitive edge includes strict adherence to its policy of maintaining high standards in food quality, reasonable prices, excellent service and cleanliness in its stores. ‘Taking the Jollibee group in its entirety, competition includes, but is not limited 10, McDonald's, Wendy's, KFC, and other burger, pizza and pasta chains, Chinese fast-food restaurants, grilled chicken and Filipino restaurants, and bakeshops. ‘CusTomERS The Company serves a wide spectrum of customers from all economic classes. It is not dependent on a single customer or a few customers, Neither is there a single customer that accounts for, of will account for, 20% or more of the Company’s sales. RELATED PARTIES The Company runs its business independently of its subsidiaries and other related parties. There is no dependence on the Company's related parties PERMITS AND APPROVALS Other than the repertorial requirements of the Securities and Exchange Commission (“SEC”), the Bureau of Internal Revenue (“B/R"), and the local permits for the opening and continued operations of stores, there are no other permits, licenses or approvals required from the Company for its operations. The Company is in compliance with the requirements of the SEC, BIR and local governments. RESEARCH AND DEVELOPMENT. Research and development is an integral part of the Company's operations. New products, concepts and ideas are critical to the continued success of the Company and its subsidiaries. For this reason, the Company allocates a Research and Development budget as indicated below for the Jollibce Phitippines brand: Year Amount Percentage to Systemwide Sales of Jollibee Brand 2013 PhP79,590,067.00 0.16% 2014 PhP77,609,619.44 0.14% "Please see discussion on page 67.ENVIRONMENTAL LAWS In keeping with its Corporate Social Responsibility (“CSR”), IFC places great premium in its commitment to environmental conservation and protection. A dedicated office was assigned to reduce the total environmental footprint of its businesses. Despite the lack of standards for the Restaurant Sector, the Company exerts efforts to mect the manufacturing standards being applied to it by government regulators. Several measures were included in its operations, covering both procedural and technological aspects, which pay heed to the environmental laws and regulations being applied to the quick-service restaurant sector Part of the proactive measures being undertaken at the store level, the Company currently implements two programs, namely, the Environmental Education and Awareness Prograin (“EAP”), and the ‘Cleaner Production Pollution Prevention (“CP2P”) Program, Under the former, restaurant managers undergo the requisite 40-hour Basic Pollution Control Officer (PCO) Training, while area managers, group managers as well as managing directors undergo the 8-hour Environmental Management Training. In the CP2P program, the Company’s environmental policy is inculcated in every store personnel and they are also taught Best Management Practices (BMPs) in the kitchen. Strict adherence to the tenets of environmental responsibility actually begins the moment a JFC store is constructed. The Fiber Cement (Ficem) boards utilized for the drywall partitions and ceiling assemblies are not only asbestos-free, non-combustible, inorganic and ‘termite proof, they are also 100% reusable. Even the Low VOC paint used in JFC stores is firee of harmful chemicals like asbestos ‘and mercury, in addition to being eco-efficient in terms of coverage and durability. The use of light- colored roofing materials, which reflect heat, contribute to a much cooler building as well as reduced electrical bills. Additionally, for general lighting, conversion to Light Emitting Diodes (LED), capable of over 50,000 “burning” hours while consuming only 9 watts each, have been implemented in most stores. ‘The air-conditioning systems being installed in newly-built stores now utilize chilled water instead of a refrigerant to cool the room, saving approximately 32,000 kilowatt hours per store every year. The energy saved with its installation in 20 stores would be equivalent to the yearly power consuinption of ‘almost 400 households. Not only that, evaporative fresh air blowers are also employed, which draw warm outside air through wet filter pads, resulting in a similar cooling effect through evaporation. This reduces the use of air conditioners, saving around 25,000 kilowatt-hours of energy per year with every installed unit. Additional energy economy is achieved with the heat recovery water heater, which traps the heat emitted by the air conditioner to produce hot water for cleaning the floors. This mechanism resuilts in additional savings of 20,700 kilowatt-hours of energy per unit per year, enough to provide the electrical requirement of 2,678 households with the 220 Jollibee stores using this facility. The exhaust systems of the kitchens contain variable speed drives, programmed to automatically reduce the speed of exhaust motors during off-peak hours when less food is cooked, saving up to 14,000 kilowatt-hours of energy per motor per year. JEC continues to innovate by developing altemative energy sources like the solar power system and wind power. IFC store roofs are potential sources of carbon free electricity. Pilot testing is being done in several sites in preparation for a major roll out program across the country. Hand in hand with its mission of bringing the joy of eating to everyone, the Company also believes in inculeating the spirit of environmental responsibility both inside and outside the Company. More than a one-time effort, this unceasing pledge to the environment can be best seen in its proactive efforts to anticipate and address issues through continuous feedback and communication with the Company's partners in the government and the customer base.Risks The Company and its subsidiaries are all in the quick-service restaurant sector. Quick-service restaurants like those maintained by the Company are expected to maintain high quality in terms of food, service and cleanliness (“FSC”). The Company responds by observing stringent guidelines. processes and procedures in its FSC, and conducting regular and spot audits to ensure that FSC standards are maintained not only in stores but also in eommissaries. The Company has likewise instituted a system of incentives to reward excellent performance in terms of FSC by stores. ADDITIONAL REQUIREMENTS AS TO CERTAIN ISSUES OR ISSUERS The Company has no additional requirements as to certain issues or issuers. ‘SUBSIDIARIES AND AFFILIATES ‘The Company owns. develops, operates and franchises the following brands through various subsidiaries: Chowking Chowking continued to be guided by three priorities: to clevate the brand, grow its flagship products and achieve excellence in the restaurant. Chowking invested primarily in growing its flagship products as these delivered growth, profit and fame for the brand. As always, it was a priority to ensure consistent, high quality food in all restaurants every day starting from the commissaries to improving store capability in terms of people and equipment The team worked to achieve excellence in all restaurants starting with its strategic locations Chowking opened new well-located restaurants and implemented renovations at existing restaurants. A new, exciting and very modern store concept was introduced in select locations. The day to day operations of the stores io meet food, service and cleanliness standards were also reinforced. These initiatives certainly wowed the numerous guests who visited the stores every day. As of December 2014, there were 410 Chowking stores nationwide, of which 230 were franchised and 180 were company-owned. Chowking opened is first store in Kuwait this year. As of year-end, Chowking had 47 stores outside the Philippines -- 19 stores in the United States, 20 in the United Arab Emirates, 5 in Qatar, 2 in Oman and 1 in Kuwait Greenwich 2014 saw the aggressive store expansion of Greenwich. 14 new stores were opened, 7 of which were under the new “Pizzeria” concept that provided patrons the modem and warm ambience of the world’s most beloved neighboriiood pizza place. The revamped look not only boosted the dining experience, it also became a stronger brand identity statement: Greenwich is the pizza-and-pasta place of choice for the young, trendy, and sociable The extensive communications campaigns for both flagship and core categories, as well as for the new stores, were also major factors. Leveraging on the superior taste, quality, and value of its offerings, as well as on brand attributes that have been proven to resonate with the target barkada crowd, Greenwich was able to keep brand conversation going with its customers via traditional and digital media, merchandising, and sampling initiatives. It was also successful in influencing diners to choose Greenwich foremost.As of December 2014, Greenwich had 211 stores nationwide, with 2 of those participating in the Company's “multibrand” stores. Greenwich ended the year 2014 with 81 franchised stores and 128 company-owned stores “Chowking” and “Greenwich” are business units of Fresh N’ Famous Foods, Inc., a wholly-owned subsidiary of the Company. Red Ribbon Red Ribbon painted the Philippines red with the opening of 48 new stores in 2014. With a total of iniore than 300 stores nationwide, more customers are now able to gain access to the brand’s delicious cakes, breads & pastries. Red Ribbon also pushed for delightful and attractive stores with the renovation of 20 stores across the country Supporting store achievements was the aggressive improvement in Red Ribbon’s investments in infrastructure and commissary facilities. This enabled Red Ribbon to serve the ever increasing demand for its products. Beyond these expansions were the unwavering commitment and attention to quality, as proven by the recognition and award for high Good Manufacturing Practice of the commissaries by the Food and Drug Administration In the Philippines, “Red Ribbon” had 323 stores as of December 2014, 144 of which were franchised stores and 179 of which were company-owned. Red Ribbon USA further expanded its operations in 2014 by opening 5 new stores. As of December 2014, Red Ribbon USA had a total of 35 stores. Mang Inasal After 1 years, Mang Inasal continues to set the bar in the Pinoy branded eat-out scene and show why itis the Filipinos’ preferred place for delicious chicken inasal and other Filipino food favorites. ‘The year 2014 marked @ new milestone for Mang Inasal as it surpassed goals and paved the way for a bigger and brighter 2015 Recognizing that a business’ suceess is built on its people and business partners, the company reinforced its organizational strength through values integration and enhancement workshops and business partners? assemblies for increased franchise engagement To boost operational excellence, Mang Inasal implemented a rigorous area managers audit calibration and feedback management system. It also continued to adopt massive and high-impact advertising and in-store marketing campaigns for its products. As of December 2014, Mang whieh were company-owned. nasal had 456 stores, 422 of which were franchised stores and 34 of Burger King In 2014, Burger King proved that focus and discipline fead to strong brand and business growth, Focus on its flagship products, new store openings in key cities and market places, and driving ‘operational excellence all led to a record year for the brand. Burger King Philippines ended 2014 with 43 restaurants, the largest restaurant network the brand has ever had in the Philippines. A total of 9 new branches were opened, the most number of openings in ‘one year in recent history. 2014 also marked the first ever restaurant outside of Luzon. LastNovember, Cebuanos got their first taste of the world-famous Whopper as Burger King opened its doors in Ayala Cebu, Apart from the numerous openings, 4 restaurants were also renovated to adopt the new design concept. Banner outlets such as SM Pampanga, SM North EDSA, Alabang Town Center, and Glorietta got their much needed facelift. By the end of 2014, 70% of the restaurant network sported the latest design concept bringing the “best burger experience” promise of the brand to life In 2014, the brand re-aligned its efforts to focus on its flagship product, the Whopper. The brand re- launched the product to highlight the Whopper’s taste superiority over competition — it being the only fame-gtilied burger amongst all fast food brands — and likewise, its value for money superiority through an aggressive price correction on its value meals, Yonghe King Despite the challenges faced by the Chinese Quick Service Restaurant industry, Yonghe King was able to continue its outstanding performance through its efforts to constantly improve and enhance the taste and food safety procedures for all of its products. The brand worked its efforts on its “Taiwan inspired” brand positioning launching a series of tasty products with strong Taiwan imprint Yonghe King was also able to strengthen and elevate the visibility and awareness of the brand in the government, media and consumers? minds by focusing the brand's image on food safety, which consequently was ingrained in the publie’s consciousness. This led to Yonghe King winning the Top Brand in Chinese Quick Service Restaurant Industry of C-BP! (China Brand Power Index) award for four consecutive years; the Seven Star Awatds for Outstanding Contribution in Food Safety & Public Health for three consecutive years and the Sincerity Service and Satisfactory Brand on March | 2014 (dubbed as “The Consumer Day”) award for three consceutive years. Yonghe King was also included in the top [00 most valuable Chinese brand by WPP, the largest communication group around the world, in the BRANDZ category for two consecutive years being the only Chinese Quick Service Restaurant brand in the group. As of December 2014, Yonghe King had 310 stores, 15 of whieh were franchised stores and 295 of which were company-owned. Hong Zhuang Yuan Hong Zhuang Yuan continued to fortify its position as the only Chinese neighborhood restaurant that “feels tike hone”, offering delicious, value-for-money Chinese dishes and providing customers with a delightful, comfortable eating experience, Hong Zhuang Yuan strengthened the quality and presenec of its flagship congee & hot dishes products. 2014 also marked Hong Zhuang Yuan's initiatives to pursue the golden quality standard program that ensured continuous production of high quality food in all of its restaurants. Hong Zhuang Ywan’s central kitchen provided the raw materials and equipped all restaurants with standard operating processes for preparing each signature dishes. As of December 2014, Hong Zhuang Yuan had 42 stores, 41 of which were company-owned San Pin Wang 2014 is the year San Pin Wang (“SPW”) made great progress in its operational requirements and its organizational structure.10 5 franchised stores and 2 direetly-managed stores were opened during the year bringing the total umber of stores to 50, of which the highlight was the opening of a San Pin Wang store at the airport ‘which provided opportunities to various customers to try and experience dining at the store. The numerous accomplishments that SPW made this year were achieved through the dedication and hard work of its employees. In 2014, SPW employces numbered to more than 800. For the next five years, San Ping Wang’s strategic goals are very clear, These ate to make SPW a strong regional brand in the catering industry, expand the number of stores in Guangxi, and steadily develop the franchising business model As of December 2014, San Pin Wang had 50 stores, 44 of which were company-owned. SuperFoods The SuperFoods group owns and operates various brands, including Highlands Coffee Shops in Vietnam, Highlands Coffee Packaged Products and Hard Rock Café franchised stores in Macau, Hong Kong and Vietnam, Highlands Coffee serves Vietnamese coffee and light meals in trendy coffee shops, and also sells packaged coffve through retail outlets, The SuperFoods Group also acquired the Pho 24 brand and restaurants which have presence in Vietnam, Indonesia, Philippines, Cambodia, Macau and Korea, Pho 24 serves traditional Vietnamese dishes with rice noodles as its core products. As of December 2014, Hightands Coffee had 78 stores in Vietnam and the Philippines, Pho 24 had 53 stores in Vietnam, indonesia, Philippines, Macau, Cambodia and Korea, and other SuperFoods brands had 8 restaurants. 12 Hotpot ‘On August 22, 2012, the Company disclosed that its wholly-owned subsidiaries Jollibee Worldwide Pte. Lid. CUWPL") and GPL. have entered into an agreement to establish a company to own and operate the 12 Hofpot brand in the People’s Republic of China, Hong Kong and Macau, JWPL and GPPL. combined will own 48% of the joint venture company, The 12 Hotpor brand features low-priced hot pot dishes served ina clean and bright dining environment. It hightights safe and fresh food which each customer cooks in individual fast-heating stone hot pots As of December 2014, 12 Hotpot had 19 stores in the People’s Republic of China. Jinja As of December 2014, Jinja operated 3 restaurants in the US. JOLLIBEE GROUP FOUNDATION, INC. 2014 marks the 10 year of Jollibec Group Foundation CIGF” or the “Foundatian”), As the social responsibility arm of the Company, the flagship programs of the Foundation are inspired by the Company's mission of spreading the joy of cating to everyone. Through the principle of Creating Shared Value, the Foundation capitalizes on the business objectives and core competencies of JFC and implements programs that ereate valuable and meaningful impact in the community,cer Busog, Lusog, Talino (BLT) School Feeding Program For SY 2013-2014, BLY was implemented in 1,043 public schools in 191 cities and municipalities across the eouniry, feeding 37,000 undernourished pupils. The program has reached 145,000 pupils sinee 2007. BLT provides lunch daily to help pupils stay in school and leam better. Through the efforts of partners, teachers and parents in BLT schools across the country. year-on-year, 85% of pupils gained normal nutritional status aficr the feeding eyele, which contributed to improved attendance, The promotion of BLT's Schoot Feeding standards on Food Safety and Quality, Accountability and Community Ownership (FAC) reached @ new milestone with the launch of the BILT Excellence Awards for partner schools in 2014. The Awards aim to ensure the assessment of BLT's quality implementation and recognition of exemplary performance, Farmer Entrepreneurship Program (FEP) FEP continued to enable smallholder fa produce to institutional markets. In 2014, nationwide, mers to become entrepreneurs and directly supply frest P assisted more than 900 farmers from 27 farmer groups Farmer clusters were accredited as JFC suppliers for onions, tomatoes, bell peppers, chili peppers, and calamansi leading to inereased incomes. Records show that farmers delivering to JEC can earn up to five times more compared to when they sell to local markets. As a leading model for inelusive business, FEP was featured in various forums including the Harvard Asia Business Conference in Boston, CSR Asia Sumntit in Hong Kong, and Partnerships for Disaster and Climate Resilience in Manila Jollibee Group FoodAlD Following the disaster relief initiatives in response to Typhoon Yolanda, a spectal school feeding program was implemented in the first quarter of 2014, nourishing more than 49,000 pupits in 134 schools in Aklan, loilo, Negros Occidental, Capiz, Western Samar and Leyte. the Farmer Livelihood Recovery Program was implemented to help farmers grow food for their family’s consumption and generate additional income. The program provided financing, training and marketing assistance to 702 smallholder farmers from Hoilo, Antique, Aklan and Cebu. Ten years since its establishment, JGF continue to render excellent service to communities, thus ensuring that JFC’s success in business creates inclusive success in its communities, OTHERS Other subsidiaries of the Company include FRELMONT FOODS CORPORATION, a wholly-owned subsidiary which owns and operates the Company's Jollibee stores primarily in the Visayas and Mindanao areas, and GRANDWORTH RESOURCES CORPORATION, a real estate company which owns or leases some of the propertics used as store sites, {CENTAGE OF FOREIGN SALE ‘The percentage of foreign sales to total net sales for the last four (4) years is as follows 2014 aba 201. 2012 J 20 ‘Total Sales 86,209,777,710 | 76,313,489,585 | 67,493,953,521 | 39,266.44 340 Foreign Sales 20,428,092,190 | 18,249,808,498 | _ 15,534,100,102 | 12,353,833.195, [Percentage 23.7% _B _2 The percentage of foreign sales to net income is as follows: 2014 2013 ____ 2012 2011 Net Income 5,488,941,506 | 4,722,806,527 | 3,713,062,706 | __3.253,803,924 Foreign Sales 20,428,092.190 | 18,249,808,498 | 15,534,109,102 | 12,353,833,195 Percentage 372.2% 386.4% 418.4% | 379.7% ‘TRADEMARK REGISTRATION TRADEMARK RECORDS BY COUNTRY Following is a list of the local and international trademark registrations and pending applications for registration for the “Jollibee” brand as of December 31, 2014, ‘The Company’s subsidiaries have likewise procured the relevant trademark registrations for their respective brands. REGISTRATION EGAN ature =a ‘wisce| RORTR STATO | cca ee BEE HEAD DEVICE (Black & fe Pending ae . sobs EEE EC Sa wu Milage -eeeren ane AB teat Selene Mt Peau eS esc ua EE seme eee tae ume |rousseunscorsence | $8. won | susnss | a Ma He ese aed na ei cel esr Peat eau Tet UI oe A MaceYONGHE KING CHINESE CHARACTERS - MAIN, IEEE 487045 30,43 YONGHE KING LOGO (Bick & ° Australia | White) MAIN. — s4gro4s 23Aor12_ YONGHE KING LOGO 2(Back 8 Pending uetratia | Whit) - MAIN . Registration 30,43 Babrain _| BEE DEVICE 0978, 15-Apr-10 23 Bahrain | BEE DEVICE EE soo7e | 15-Apr-10 30 ee ae Bahrain__| BEE DEVICE a 0980 16.90.10 6 BEE HEAD DEVICE (Black & _| White) = nein 7 ors7 | 2a-apei2 20 BEE HEAD DEVICE (Black & | Banrain | White) - Main, 91758 2bAers2 3 Penaing Bavain___| CHAMP WORD MARK - MAIN CHAMP | gegievation 2 CHICKENJOY WORD MARK - eee | Banrein | main 1780 avo | 43 CHICKENJOY WORD MARK eee Betvain__| MAIN Eee ee 1758 2a Apt 2. EVERYDAY DELICIOUS EVERYDAY Pending Banvain | SLOGAN-MAIN DELICIOUS. Registration : 3514 Sanan | soueee H 31786 a Bamsin | sue |_ ares | 2eaperz | 29 Samnin | soucranascornevce | 8 si7e__ |. zeus 2 JOLLIBEE GREAT BURGERS 7 sanmin | GREAT CHICKENA Device | St | tae soa20 2sug.96 n | JOLLIBEE GREAT BURGERS Banmin__ | GREAT CHICKEN & DEVICE _sinr zag 9, a! Bairsin | JOLLBEE LOGO 8 DEVICE aog7s__|._15ages0 a _| __| souisee Loco e pewce__ | e076 | teapet0 | setan | soumeerocoeoevice | 80977 ssApr10 JOLLIBEE MASCOT DESIGN ( g Pending Boivsin | Blok 8 Wnte) WAIN egivaton | »_| $ JOLLISEE MASCOT DESIGN y arin | aces White) MAIN 48 Pending Sanran__ | JOLLY WORD MARK Mal Regisation | 0 MANG NASAL LOGO AND DEVICE Vick ane Wr Barrsin__| a 91789 2aport2 2915 MANG INASAL LOGO AND DEVICE flack and Woe) Pending Gavin _| MAN Eee _Regatraton pee He as ANG INASAL WORD MARK - an He e170 Bangeia 20 MANG INAGAL WORD MARK Pending Banin | MAN E Ragavaton 3 YUM Pending | Benin | YUM WORD MARK MAIN | _regievatan 2 JOLUIBEE GREAT BURGERS braxi__| GREAT CHICKEN eremnsaso__| _aonovse so BEE HEAD DEVICE (Black & Aaa Pending Wt) = MAIN S| | pectin 29.40 Brunei i Daruseala Ponding m CHAMP WORD MARK - MAIN. AMP Registration 29 Brunel emtestya0s Danisiaa | CHIOKENIOY WORD MARK - Pending m Man a Regstiaon __|_ans Bret Dantas} EVERVOAY DELICIOUS eveRyDay Pending m SLOGAN “MAN Deuicous | _regevaion as rei Darissole m JoLUsce ait 38.40, aesunos _| Bre Dovueala Pending ™ sOLUIBEE ff egvaten | m0 | Brunei = Donieeals_ | JOLLIBEE MASCOT DESIGN Pending m ieiscks white) Man agitation 7MANG INASAL LOGO AND DEVICE (Black and White} MAIN 42,950 29,43 MANG INASAL WORD MARK MAI es YUM cai a pari cp ee n> wh L eee BEE HEAD DEVICE (Black & Ld Sees | mana _ | rouse peteanaenee Hee Seated vane ta faunal Eeeeda ta CHAMP cantnda_| cum word MARK: MAN rate Ee scoay ee CHICKENJOY WORD MARK - EEE eased aa 7 fae tee cas CHICKENJOY WORD MARK Ranhuaeie cust gaa 2 evervoay oeoous ee Sis mar Oe Stee eee sees elit unas aries eet aessnane=|-ecoaaae tunestl dae i serena eae esa é Cambodia __| (Black & White) - MAIN eee 4-Sep-13_ 2canada cambodia JOLLIBEE MASCOT DESIGN (lack & White) - MAIN __| BEE MEAD DEVICE _ BEE HEAD DEVICE 751466 Pending _ Registration tiMario | a 29 Canada [CHAMP WORD MARK = tAIN Pending Registration _|_. Regt Penging CHICKENJOY WORD MARK Pending canes _| maint i H Registration | 28. CHICKENJOY WORD MARK — Pending Canada | MAIN in Registration 4“ Canada| JOLUBEE s14ar10 JOLLIBEE CHICKENJOY (word Pending J canada | ma L __Regatiaton | 29,43 @ JOLUIBGE GREAT BURGERS a Canada GREAT CHICKEN & DESIGN erie 727149 28-Oct-08 20,42 | | JOLLIBEE MASCOT DESIGN Pending Slack & Whe) MAN S| egiaton 048 Pending canada __| MaNG NASAL LOSO 7 egstation Be18. Hong Kong | FUNG! Hy Ponds manewnasaworo wn | ein YUM Pending canada _| YumwoRo mar many nasotatin 2 czech © Paning 29,00,%, pubic _| JO __ Noltbes: Registration 2 JLLBEE 8 oevice _asmo a | | eat | souwee s oewce | _ ss sraanor, | 2 Leet | yous: mascot oevoe __sne Jan Hora Kong | JOLLGEe tigmos | ae Jobe Great Burgers Great ong Korg_| Ghokon& Sevee wate _toontsee | anpeas Hong Kong_| JOLLSEE MASCOT DEVICE es] tarmees | anaygs | 20 country TRADEMARK awLoco | REGISTRATION | REGISTRATION | cxassieg vong¥ong_| JOLUBEE uascor pevice rooooues | tamyos soumeenanewvounese | $2 Ghanacrens "S10 Lon # cease ofssce | taese | 2918 JOLLIBEE NAME (IN CHINESE ‘CHARACTERS “SIU LOX loi ‘GREAT CHICKEN & OF\ Hong Kong | FUNG) 7 pee o9s67 of 1996 |i. arss _ JOLLIBEE NAVE (IN CHINESE CHARACTERS "SIU LOK vk SE ong Kong | FUNG’) ON ce NE | atte ote | sttarss | JOLLIBEE NAME (N CHINESE ‘CHARACTERS "SIU LOK By Hong Kong_| FUNG") LT REF | opaso ot 198 a2 | ‘ang INASAL Home of Real Penang | Hong Kong_| Pinay Sve Batbeque & Device egisvaton | Hong Kong_| RED RIBBON & DEVICE EEG | scouce00e __| 2 _| BEE HEAD DEVICE (Bick & Pending | indo Whe) MANN | regatrtion | 20,48 Pensing Indi CHAN WORD MARK MAN agitation L CCHICKENJOY WORD MARK - Panding [nai ‘MAN sisi | etetaton | f 29.4 wy indo ___| souusge & pevice volibee | iserras piston tna __| Jouupee & nevice 1ss6513 2 JOLLIBEE GREAT BURGERS ing India __| GREAT CHICKEN & DEVICE | Registration __16 JOLLIBEE GREAT BURGERS iVOLLSEE tascor Desi berg tesa giao cin) AN | wegarmn | a8 vawe| Pent Jina | sowwoeeworousak-man | t1| paggimton 28 Yonciie xing cunese Bk | pening tnain_| Caneaerens SUA segaraon | as] YoNGHEKINs Loco (a8 Df rents wea | neatitin || | voneiennetogo2 nas | — EB) | pene tna wht) region Eva YoNGHE ING WORD WARK Pensa wn | fa me regen ahh Panding Inia YUM WORD AAR: AR | reir _ 2 BEE HEAD Device (LACK Pending ieinesa | WHTEL-UN rien [ BEE HEA0 Device LACKS Fenss conta | WT) Hah a © ening woresa | crave woro wari-wan | CHAMP | acsetan ~ ‘CHICKENJOY WORD MARK Pee Pending inorain_| Sa Erne segeaton « CHIGKENJOY WORD MARK - BeeEPEEet Pending teorei_| fa ieee apstaton |an evERYDAY | pending | tconasia _orueiots._| =o ca ee |trconesin | souubes —_ en ee _a_| Peraing Indonesia | youeee | eepataton & 8 “Indonesia | JOLLIBEE & DEVICE _ emnme | ionoo0004618 | s0sep-03 | a3 | gee JOUIBEE BeEFBURGER vita BREAT GURGERS OREAT indonesia _| CHICKENS DEVICE 210 | 2asenso | Jouusee neeraurcer oO. GREAT BURGERS GREAT Insonela_| SRICREN A DEVICE ore, roves | go JOLLISEE GREAT BURGERS | sone _| SREAT CHICKENA DEVICE _ | o-ssasea 2 JOLUBEE MASCOT DESIGN Penang Indonesia_| fleck a nto) = HAN regaiatoa | 20 OLLIE MASCOT DESIGN Pevaeg Linaoreia_| [otck& vt) MAN Regain _ Mang INASAL Hor of Real Pending Indonens | Pinay Sy Barbeque i 7 Resin | «| MaNG INASAL LOGO AND = Bewice(eLacc and wire) | | RABE Pending | osoeua_| ial ce | Reon | MANG NASAL LOGO ANO ms Bewce rack ano wire) | |g) Pensing tndocesa_| hat reg svaton |__28MANG INAGAL WORD MARK - Pending Indonesia _| MAIN ee eee | neaieetin o_| MANG INAGAL WORD MARK i Pending Indonesia | MN 7 Rogatson aH | Pending indovesia_| YuMWoRD MAR MAN | ‘Rogaaon _| 2 JOLLIBEE CREAT BURGERS lsret___| GREAT CHICKEN & DEVICE so0s22 zosepo2 | 2 voltibee ssel____| Gear chrenena pevice 1o0s23 aosepor |_| BEE HEAD DEVICE (Black & | | | | oa Win) MAN ssensar so0ec2 way ____| CHAMP vioRD mania CHAMP | _ ss7190: CHICKENJOY WORD MARK MAN, Ht zt I 29,43_| EVERYDAY DELICIOUS EVERYDAY | ty SLOGANSMAIN DELICIONS, ss6tao7 noaia | a5 italy JOLLIBEE See 4521185, 2a.43_| i | JOLLIBEE MASCOT DESIGN = aly {Gtack & White) - MAIN See 361496 2.0643 J Lay ‘YUM WORD MARK - Mal 1571900 zosonta | 2823 ‘BEE HEAD DEVICE (Black & Pending Japan White) ~ MAIN oe |__ Registration 20,43 | sean so (CHICKENJOY WORD MARK ~ esas Pending apan 7 MAIN | Registration 20,43 EVERYDAY, CHICKENJOY WORD MARK — YDAY | pending Japan MAIN DELICIOUS, | _ registration | JOLLIBEE MASCOT DESIGN Pending Japan (Slack & White) ~ MAIN Regstraion 79.43 | Pending i JOLLIBEE WORD MARI — MAIN, _| Registration 23,43 _| SAN PIN WANG CHINESE - Japan _| CHARACTERS - MAIN _$606487 sAug-t9 30.43 _ SAN PIN WANG CHINESE CHARACTERS AND DEVICE Japan| (Black & Who} a _1Sep42__| 30,43 SAN PINWANG LOGO (Black & e Japan __| Whit) - MAIN 5606488 eAugts | 30.43. & YONGHE KING CHINESE aki Japan__| CHARACTERS - MAIN oo | _ ss20esi 30,43 YONGHE KING LOGO (Biack & °° Japan __| White) MAN a 5004887 2-Aug-13 x03 _| YONGHE KING WORD MARK vapan | MAIN eee _TSep-12 20,4324 | Pending Japan YUM WORDMARK=MAIN | Registration | 30 | BEE HEAD DEVICE (Black & Jordon | Wate) eee eee 121001 eects | as Jowan | JOLUIBEE WOROMARK 121009 6.Doe.12 a | Kore Repub of | BEE HEAD DEVICE (Black & South) | Whie)= MAIN eet i were__| avrobta | 20.43 korea Repu of Pending | [Soun)._| CHAMP WORD MARK MAN CHAMP | Resietaton i a Korea OEE IO Repubicot | CHICKENJOY WORD MARK - : ‘Sout | MAIN i woos | rromsa | 20,43 Korea rasa Repu of Seu) | JOueee Ea 40272 avteors | 2000 _| korea Republic of (Seah) | JOE & DESIGN a 2iaere7 __| | Korea Repub of (Soult) | JOLUBEE & DESIGN wos | savpor 5 ores Repubicof oun) | JOWIGEE 4 DESIGN ieee |_oosa105 | _e-aug.o7 2 Korea Repubieof | JOLUOCE GREAT BURGERS (Sau) | GREAT CHICKEN 8 DEVICE ar7s00 | 2 Koren Repubicof | JOLLIOEE GREAT BURGERS (Sout) | GREAT CHICKEN & DEVICE 269251 ji>25 ros. ISpaticer | sowaee crear suncens Pendng Gao” | SUF Scene genes | essiaion 2 Korea - = Republe of | JOLLIBEE MASCOT DESIGN ¢ saan | Gace Whe): MAN ; oe | tomate | oo kore a z beng (Sain | yun woo sagan rage 2 Kat | JOLUBEE Logo ano DEVICE sso | same ber oevice seta owt _ | aceoevee | osesr__|__saunto sonat__| see vence ah seo | sown | a | ® BEE HEAD DEVICE (Black & 2 Pending scna__| Bi Na agian a _| SEE HEAD DEVE (ck & Pending seomst_| Ws . pitt «| CHAMP | _,Pexing konst | owswpworpmanic.nany | agetsten 2 CHICKENJOY WORD MARK - f TENSION Pending sonst} ta eagetatin 2 CHICKENJOY WORD MARK - eer Pending soit | Ha ata 2EVERYDAY DELICIOUS EVERYDAY Pending SLOGAN MAIN DELICIOUS. _ Reaistcton_ 35 fo el oui a eee, | |» — (see ie Te qe BETH Gener cee Be HCE gape dl ogee et eee sons | semper | 2 rurat___| 118 8 Deer see essa eleag a Jouee a THRE nee 4 Luna | SOE STi Eom | srs | sssuer | sattbee Kuwait | JOLLIBEE (word) and Device _ poser _|__25Nov.05 30 Kuwait___| JOLLIBEE jword) and Device |_ 25-Nov-05, JOLLIBEE Device & Jollee Kuwet | Foods Corporation 29946, 25-Nov-05, a2 30 Kuwait | JOLUBEE LOGO AND DEVICE _| 5848 | 13.Jun-10 JOLLIBEE LOGO AND DEVICE _ gsa7__ | __ t3Jun-10 29JOLLIREE MASCOT DESIGN Panding Kuwait |_{Black & White) - MAIN. inn nase 23 JOLLIBEE MASCOT OESIGN Pending Kowet__| (uh 8 NN) NAN ogitaton 3 MANG INASAL LOGO AND (ots Device ack ana Wie) Ponding scwat__| ware Z reson | | | YANG INASAL LOGO AND cit Device ick anda) | Pencig sanvar__| naw egstaton “s NANG INASAL WORD MARK. : Pending sawat__| Many ise cseastmien | ANG INASAL WORD MARK - Pending sawat_—_| Mate rr _ egstaton __| 2 YUM | eessine owst___| YUM WORD MARIC- MAIN agitation 2 JoLunce crear suRceRs Lebanon _| Seat chicken s DEVICE 80 zosepss | z.a2 oR Malaysian EE HEAD oFVCE reptision a BEE HEAD DEVICE (BLACK Matoysa_| Wate “naan Z _ | 2 BEE HEAD DEVICE (BLACKS & | moayia | ie) = oa eee : : 2 naloysa_| CHAP WOROMARK. Mant —_| tsmart9_|_ 28CHICKENJOY WORD MARK - MAIN 2 CHICKENJOY WORD MARK _| MAIN 4 EVERYDAY DELICIOUS SLOGAN MAIN 35 _| souiwee 8 JOLUIBEE 20 JOLLIBEE (word mark 2, JOLLIBEE (word) and Device JOLLIBEE MASCOT (SERIES OF a JOLLIBEE MASCOT DESIGN 25 JOLLIBEE MASCOT DESIGN Black & White) - MAIN. JOLLIBEE MASCOT DESIGN Black & White) - MAIN. Re 2 MANG INASAL LOGO AND DEVICE (Black and White) MAIN, aMANG INASAL LOGO AND DEVICE (Black and Wie) visas _| a i aoimoesoa | same | as | anc INASAL WORD MAR : acing banyan _| Mant owes | pega | ti INASAL WORD HAR sasysa_| hay rorzosnsee | aragee | a9 _| Jouoee eAear auRcers a voice | Srearcuickena orsion | Tt | roueas 2 JoLUBEE crear BURGERS x wwoico | SEAT cues OF SIGN it~ | cosa | arsiso | oo _| MANG INASAL LOGO AND- fs Gevteevoack ssi) tnyenmar | ta ' coer. evan | 20m Ane NASAL WORD MAR i yanmar _| MA fd eee own | aes | Vator. ew | Jouuare excar euncens a Zecland | GREAT CHICKEN & DEVICE. pen 254483, 6-02-95, 2 | a iow | Jouusee exexr urcens oe Hida _| Sear chcntws oF wer im. | rouon | cous | 2 SEE HEAD DEVICE (LACK & oman ___| Wen i roe | somayra_| a BEE HEAD CEVICE (LACK conan | fata so | 20mts | as edig one —_fonmeworormac-nan | CHAMP| csr a30 CHIGKENJOY WORD MARK - mentor | oman | MAIN ee 1 2 HICKENJOY WORD MARK eee oman __| MAIN ert 20-May-13 43 EVERYDAY DELICIOUS. EVERYDAY | pending oman__| SLOGAN- MAIN DELICIOUS. | Rogievation | 38, oman __| JOULIBEE (WORD MARK) ae 9398 aeMarta 20 JoUIBEE, oman | JOLLIBEE (WORD MARK) 89300 43 oman __| JOLLIBEE (WORD MARK) _ joan 69397 Mant 29 JOLLIBEE GREAT BURGERS Oman___| GREAT CHICKEN & DEVICE 11660 2o.May-08 souseecnenrsuncers | daa os DB | xara onan _| Sussrim am : JOLLIBEE MASCOT DESIGN $ € iain aia geet nding Regstation iss “ Pinoy Style Barbeque an Device oman in Color31 YUM Pending oman __| yumWoRD wei - Man YUM | ggstatte 29 Papua New | votusee onexr BURGERS Selnon™ | eter cHeKEN & DEVICE 020 sess | 28 Papua New | JOLUBEE GREAT BURGERS Gilner | SaeaT OMCKEN 8 DevCE soon sess | 11 POUND PATTY CHAMP priipines | EXTRASIS LOGO BORMEE | scorooonie | soe10 | 20.35 1 POUND PATTY chante ERAS L060 8 CECE ON priipices_| COLOUE} | ezorogoeess | 2esenr | _oa.38 pending apices | 24061 SALAM ATSARAP_ talon 2o.a8 Ace BE aN access Coatcul uM enPLovABiLry Sehiouatt ano Logo oF A prapones_| SuOUTTE OF APERSON azoosccasse | 13009 | at britypnes_| AZEORDELIIOUS acowowoss | agen 28 manamonasrncarnie | Amazing rites | SuCE DENCE soon sooses | anovor | a0 pnupenes | nee nAPpY aror2oosie0 | 24weyt2 | 28 | ntppines_| BEE HEAD DEVICE Ef aqvcnonesra | covuce | a0 f 16,18 Barto Priopnes isseed fests aaoosooissr | terebo7_| “is 3832 BEF HEAD DEVICE (BLACK & Phitppines_| WHITE) - RAIN. 4-2012.004771_| 23-Aug-12 2 Phiippines_| BUSOG LUSOG TALINO szpos-001695 | 2Marop | at, 44 & Pending Phiippines_| BUSOG LUSOG TALINO (device) Registration | aaa BUSOG LUSOG TALINO (word Pending Philippines | mare) pee ee Registration at a6 Philippines _| CAFFELATO FRAPPE 4-2010.011 166, Todt 30, 43 CHAMP. Philippines | CHAME 4.20°0.000036 | 28-Jan-11 29,38 Philppines_| CHANGE FOR CHILDREN 4.2011.012052, | _ $:Jan-12 36, Philippines _| CHICKEN TORPEDO 4.2004011637 | _15-Jan.07 20 (CHICKENJOY WORD MARK - rue rs Phiippines RAIN. Bee eee 4-2oizo0a77a | 2ub12 3 CHICKENJOY WORD MARK - any Philippines _|NAIN, : 4-2004-006869 | 25-May-06, 29 cose TWiR Phijppines | CONE TWIRL actos azoi0.010089 | rApeit | 29 Philippines | CRISPYLICIOUS (WORD MARK) 4-2012.000563 _| 233 Phiigpines _| DEDICATION CAKES. as 30 Philpgines | DEDICATION CAKES LOGO, 4.2011.004115, _| 30 Pencing Phiippines | DITO ANG SARAP MAGING Regsvation | DITO ANG SARAP MAGING Philippines _| PAMILYA Eb EEE eee EVERYDAY DESERVES A Pending Philppines_| SUNDAE Regisration _ 20. Philppines_| FAMILY VALUES AWARDS. | 42013-01043 | _19.0e0-13 35 FARMER ENTREPRENEURSHIP Pending Phitppines_| PROGRAM Registration a 36 Farmer Entrepreneurship Pnitopires | Program Logo (Black and White) | 42013-00270 | 28-Aug-13 38 Prilppines | FINANCE SEYOND NUMBERS 42013.905162 | 12-Sep-13 18.41 Pritppires_| FoosAib EEEEEEEeE SE eed stat HAPPYPLUS CASHLESS: PAYMENTS WITH REWARDS LOGO AND DEVICE (INBLACK | happy: Pending 9, 16,35. Philppines | & WHITE) Rogstation 20-Jun-13, 3634 y 16, 18, 20, HETTY MASCOT HOUSE = 16,18,25, jk sats _— razon | soqunecanenenersor enor | secon | a. rates [outa cone : eosscoeme | oabeon_|_ anePhilippines JOLLIBEE CHAMP. BI. BURGER GOODNESS LIKE NO OTHER, 35, 4.2000.006905 12.1Now09, 2s Philippines JOLLIBEE CHICKEN BARBECUE DELICIOUS INSIDE ‘AND OUT INSIDE A RECTANGULAR DEVICE _ 22. 29.35 Philippines JOLLIBEE CHICKEN BARBECUE DELICIOUS INSIDE AND OUT INSIDE A RECTANGULAR DEVICE (IN COLOUR) 4.2010.004253 $3.an-11 Philippines JOLLIBEE CHICKEN, BARBECUE INSIDE A RECTANGULAR DEVICE 4.2010-904208 s3.Jan-11 35 B Philippines JOLLIBEF CHICKEN BARBECUE INSIDE A RECTANGULAR DEVICE (IN COLOUR} 4-2010.008234 26-Jan-11 Philippines SOLLIBEE FAMILY VALUES AWARDS CELEBRATING EXEMPLARY FILIPINO FAMILIES ening Registration 36 Phidppines JOLLIBEE GRILLED PORK TENDERS (Word Mars) 4-2012.000614 SeMay-12 29 Philiosies JOLLIBEE GROUP FOUNDATION (device Pending Registration anda Philipines JOLUBEE GROUP FOUNDATION (word mare) Pending Registation | ane Philopines JOLUIREF KIDS CLUB INSIDE A CIROLE DEVICE WITH A GRAPHIC DESIGN OF FACES ‘OF KIDS 4.2910.005155_| 31.Dee-10, Philipines JOLLIBEE KIDS CLUB INSIDE A CIRCLE DEVICE WITH A GRAPHIC DESIGN OF FACES ‘OF KIDS (IN GOLOUR) 4-2010.005203, 23.De010 18.35 Prilppines {JOLUIBEE KIDS CLUB INSIDE A CIRCLE DEVICE WITHA ‘GRAPHIC DESIGN OF FACES ‘OF KIDS AND JOLLIBEE CHARACTER ON THE UPPER LEFT SIDE 42010-00516 31-Dee-10