Guiltless Granola

By: Furwa Haque, Bryan Nguyen, Alexandra Schneider

Guiltless Granola
We

want to make healthy

living effortless

Introduction to our product

Since there is an abundance of sweet granola products trying
to make their way into your pantry, we want to introduce a
twist on the typical granola product.
We want to stand out, and we want to be there for you when
you have a craving for a salty snack and want to satisfy it
quickly, but do not want to resort to an unhealthy bag of
potato chips!

Why Choose Us?

Our product is truly like nothing you
have ever had before and when we say
savory, we mean it.
Guiltless Granola is a new spin on a
classic taste packed with an experience
your palate has yet to experience.

It is USDA approved and it is a great

source of whole grain, protein, healthy
essential fats, and fiber!
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Product Development
We want to give customers a healthy, but different alternative to
the typical nut and seed granola.
Our granola is made of unique ingredients that contains essential
nutrients that most other granola products lack such as oats,
coconut oil, flax seeds, and hemp seeds.

By adding these unique ingredients into our product, our team

feels that people would be intrigued to try something new and
exciting!

Flavor and Texture

Guiltless Granola is sold as a loose granola.

The mouthfeel is softer than most granola.

As of now, we have one flavor that is very comparable to the taste of

sweet onion chips.

In the future, we would like to expand and create more flavors

comparable to customers favorite potato chip flavors

The taste is the same, but the nutrients are vastly different!

Our Granola is Versatile

When many consumers think of granola, they think of the boring packet
that you put over your yogurt or the bland bar that you eat in the morning
when you are running late for work.
Now, with this product, our granola is not intended to be used as a quick
and painful breakfast snack or as the packet of seeds that you put over
your yogurt.

With the flavor within our granola, you can:

1.
2.
3.
4.

Eat it as is
Pour it over your yogurt for a new take on yogurt
Add it to your fresh green salads
Add it to your cereal or oatmeal

Ingredients

Amount

White Wine Vinegar

1 teaspoon

Coconut Oil

1 tablespoon

Flaxseed

1 teaspoons

Onion Powder

1 teaspoon

Garlic Powder

teaspoon

Table Salt

teaspoon

Yeast

1 tablespoon

Dry Dill Weed

1 teaspoon

Dried Parsley

teaspoon

Millet

cup

Oats

cup

Hemp Seeds

cup

Sunflower Seed Butter

3 tablespoons

Maple Syrup

1 tablespoon

Skim Milk

1 tablespoon

High in
healthy fats,
low in
unhealthy
fats

Extremely
high in
protein for a
quick on the
go snack! This
will keep you
satisfied
longer!

The serving size is

approximately cup. Your
typical granola bar is only
25-28g.

Very low in
sodium
compared to
other granola
options

Great
source of
Iron!

Components

Amount

Calories

242.8

Protein

9g

Monounsaturated Fat

4g

Polyunsaturated Fat

2g

Dietary Fiber

4g

Vitamin A

20mg

Folate

42mg

Calcium

33mg

Omega-6 Fatty Acids

3g

Packaging Methods
The primary packaging
will be in plastic.

The Secondary Packaging

will be in brown paper bags
with our labels on the
outside.

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Pricing
Our target price is approximately $3.75 per bag
A bag will contain about 2 cups of loose granola

Since our bag is eco-friendly and made out of recycled

products, our pricing can be lower than our competitors
Kashi Granola sells for about $4.35 per bag

Marketing
Target Demographic
1. People on the go

2. Health conscious
3. Active lifestyle

4. Vegetarians
5. Adventurous

Locations of Sales
Trader Joes
Whole Foods

Nino Salvaggios
Gyms

Promotional Deals
Free Sample Saturday for the month of May at our various
locations!
Advertising within our various locations
Follow us on our Social Media links
1.

Facebook

2.

Instagram

3.

Twitter

Financial goal
To gain a respectable market share from the
cereal/snack bar category
Generated accounted for $3.7 billion in 2011 (US Sales)

Promoting a healthy life style while being

eco-friendly
Recyclable products for packing

Guiltless Granola
1. Healthy Snack high in protein, whole grains, fiber, healthy
fats
2. Convenient on the go packaging
3. Natural and unique ingredients
4. A complementary good on yogurt, oatmeal, cereal, salad

Any Questions?
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