PPC Initial Questionnaire

Project name:
Project manager assigned:

To be filled in by USEO

1- Do you have any existing PPC account? If yes, then kindly share the details or
should we create a new account for you?

2- Describe your business in few words?

3- List down your focus services or products?

4- What is your monthly budget for PPC campaigns and specific instruction for its
allocation?

5- Please provide some feed keywords? (Use comma to separate keywords)

5- List down some of your major competitors?

7- Which geographical region would you like to target?

Google Adwords - Base Strategy Document

8- What is your unique selling point?

9- What time slots & days of week you prefer for your ads to run on Google?

Google Adwords - Base Strategy Document