A Diamond Personality

Group Members

• Fahad Kashmiri 08-0584

• Taimour Masood 08-0400
• Zawad Iftikhar 08-0408
• M. Adeel Haider 08-0539
 Outlines
• Case Study
• Introduction to Entrepreneurship
• Analysis
• Conclusion
 Abhisaz.com
• Abhisaz.com went public in 2003.

• 2004, Sales increased to 2.06m INR.

• Overall raise of 140% as compare to 2003.

• Abhisaz’s Database constitutes 60,000 diamonds, Inventory net

worth of 350m INR.

• Currently 250,000 INR overhead, and business is on breakeven

point.
 Introduction to Case Study
• Suraj Bhai, currently an entrepreneur moved from
Surat to Delhi in 1985.

• Started work on jewelry shop.

• Diamond Grading Certification from Gemological

Institute.

• Opened his own jewelry shop in 1997.

 Continue..
• Initial Shortfalls.

• 1998, went online; found his first dealer.

• First 3 month turnover 200,000 INR.

• Strived his way as an intermediary.

 Who is an Entrepreneur?
• An entrepreneur is an individual who owns a
firm, business, or venture, and is responsible
for its development.

• Entrepreneurship is the practice of starting a

new business or reviving an existing business,
in order to capitalize on new found
opportunities. (paggu.com)
 Traits of Entrepreneur
• Extraversion vs. Introversion
o Entrepreneurs are high on extraversion (Shane
2003)

• Openness to Experience
o Research confirms positive association between
openness to experience and odds of being an
entrepreneur. (Zhao and Seibert, 2006)
• Agreeableness
o Negative association between agreeableness and
odds of being an entrepreneur.(Zhao and Seibert,
2006)

• Conscientiousness
o Entrepreneurs need to be high on conscientiousness
since they need to be organized and deliberate to
achieve their goals (Barrick and Mount, 1991.
Nicolaou et al. 2008)
• Emotional Stability
o People who are emotionally stable are more likely
to start their own businesses than people who are
neurotic.(Rauch and Freese, 2007)
Analysis of Personality of Suraj Bhai
• Type A Personality

• Ambitious

• Perfectionist
 Big Five Model

• Social
• Assertive
• Responsible
• Organized
• Persistent
• Self Confident
• Curious
Conclusion
Questions?