A proposal submitted to:

UNM Dean of Students

October 30, 2015
From:
UNM Campus Safety Initiative
In support of:
Campus Safety

Proposal Contacts:
Nathan Mofley, VP Security & Surveillance
Deisy Ruiz, VP Lighting & Awareness
Samantha Saldaa, VP Social Media
1-800-CSI-SAFE
unmcsi@unm.edu

Introduction
A.

Organizational Description

The University of New Mexicos Campus Safety Initiative (UNMCSI) is a student

initiative (not affiliated with UNM) that is comprised of concerned students seeking to
bring awareness to campus safety at a social level. Today, this agency has put a plan
together to serve the UNM population and create positive change in making UNM a
safer campus. As UNM students, we are committed to a change that will significantly
improve the campus atmosphere and greatly address student concern of campus
safety. Success in our mission would yield endless rewards including but not limited to:
a boost in campus morale, crime reduction and increase in enrollment and retention.
UNMCSI focuses on four major ideas: implementing floodlighting, CCTV systems,
mobilization of UNM campus police, and an effective social media campaign.
Mission:
The University of New Mexico Campus Safety Initiative mission is to affect positive
change in morale and overall campus security through small attainable goals and use of
social media to prevent and deter crime.
B.

Focus Description

Flood Lighting: A brief observation of UNM campus during evening classes exemplifies
the need for or lack thereof proper lighting. In order to address this, we have taken into
consideration several variables to maintain cost efficiency and a small attainable goal to
reach. For an in depth plan of action, see phase one of our solution.
CCTV Systems: Due to the startling number of reported crimes committed on campus in
the year 2014 and the nature of these crimes, our proposal shall address the function of
CCTV systems within our campus to reduce and deter crime. The statistics on the graph
in Figure 1 located in the Appendix was taken from the UNM Police and Security
website.
Mobilization of UNM Police: In order to discourage crime, we seek to strengthen and
fully utilize our department of officers by manner of mobilization of our units through
campus. Through collaboration with other UNM organizations, we seek to strengthen
our movement. Details on how this may be reached are found on phase three of our
proposed solution.
Social Media: It is of utmost importance to use tools new and relevant to our audience
(UNM students.) A social media campaign will educate students on campus to be
vigilant and aware. The creation of a hash tag (#UNMCSI) we seek to be relevant and
provide students with the ability to use other platforms as a way to proliferate our
message of campus safety. One member of UNMCSI will be appointed to be in charge
of updates and postings on the social medias.

C.

Terms Description
1. #UNMCSI: University of New Mexico Campus Safety Initiative
2. Hotspot: Hotspot will be referred to as a specific location on campus in which
crimes have been committed/reported (typically 2-3 reports.) See figure 1 and 2
in the Appendix for clarification.
3. White Dot: Unaware
4. Yellow Dot: Aware
5. Orange Dot: Alert
6. Red Dot: Responding

Situation
As UNM students, we know firsthand the uneasy feeling of walking through dark areas
during an evening class and we recognize the need for changes. In the 2014 reported
crimes data table, obtained through UNM Police and Security, there were an
astonishing number of offences reported on campus property. Among the highest
reported crimes (15-32 reports) were Motor Vehicle Theft, Stalking, Sexual Assault,
Aggravated Assault, Burglary and Domestic Violence (McCabe).
The improvement of our campus safety here at UNM is vital. As of now, with the amount
of lights, lack of cameras, and no walking security, crimes will continue. Without
proficient campus safety, there are various consequences that the University will have
to encounter.
UNM will receive a negative reputation. With high crime reports, UNM will not have a
strong standing in comparison to other universities.
Enrollment will possibly decrease. Students will not want to take the risk of being robbed
or mugged on a daily basis.
Revenue will also decrease. Since enrollment and money are correlated.
Students will not be comfortable. Fear is not a great feeling and if students have to be
afraid to come to school after hours, this is a serious matter.
Criminals will keep returning. If it is visible that UNM does not enforce their campus
safety because of no cameras or security, crooks will get comfortable with committing
crimes more often.
No form of awareness. If there is no type of vigilance on campus, students are not
knowledgeable about the potential danger and it wont help the crime rates.
In order to address the reported crimes, we believe that by implementing our plan we
will deter crime and create awareness, giving students the tools to be safe on campus.
The changes we propose are simple but are set up to create effective and useful

solutions to such as lighting, police presence and the use of the immediacy of
information through social media.

Solution
Our Plan: Better Lighting and more Police presence
Safety on UNMs campus has become a pressing issue in the recent semesters. There
have been instances of groping, theft, and even robbery. In order to maintain student
enrollment, and graduation rates, we need a solution to the problems of security on
campus. We have a solution that can be implemented using many of the resources
already at our disposal, and a moderate amount of new equipment by completing the
following objectives:
Increase Lighting on campus hotspots for crime.
Implement the use of CCTV systems on the same hotspots.
Work with the head of UNMPD to coordinate foot patrols on campus during all
hours of the day.
To meet these objectives, our organization called the Campus Safety Initiative (CSI) has
been created to increase awareness on campus, and accomplish the tasks required to
create a safer campus environment.
The benefit of having our organization take control of creating a safer campus is it
allows the campus administration to continue to focus on the needs of the students, and
leave the safety concerns to be dealt with by a group who specializes in campus safety.
Our plan will be implemented in four separate phases. First will be the implementation
of floodlights on various buildings around campus. Second will be the implementation
of CCTV systems around campus. Third will be the Coordination with UNMPD to begin
foot patrols around campus. And finally creating an effective social media campaign to
increase awareness through a series of PSAs and the creation of our own hash tag to
involve students in our movement.
Phase One: Implementing flood lights
Several locations around campus have been deemed hotspots for criminal activity,
and have been designated so that UNMPD can plot campus crimes. The major areas
are Johnson Field, Smith Plaza, Book Store and parking lots. Currently the amount of
lighting on campus is insufficient to provide clear walkways at night. In order to fix this
problem, UNMCSI will install floodlighting on the outer edges of Johnson field, on the
Humanities and Zimmerman buildings facing Smith Plaza, and The Bookstore
courtyard.
The lights have sensors to only turn on during low light conditions, lowering operational
costs and also use LEDs, which lower the maintenance intervals. We will install two
flood lights on each of the corners of the buildings listed above, for a total of eight for
Smith Plaza, four for the Bookstore, and twelve for Johnson Field, which will also be
facing the parking that is near. Once all equipment has been purchased, we estimate
the installation will take no more than seven days.
Phase Two: Implementing CCTV systems

Currently UNM has almost no security cameras. This explains why criminals are not
afraid to conduct criminal activities on high flow areas of campus. UNMCSI will
implement a CCTV system on the same hotspots as the floodlights. The CCTV
system will be purchased locally and installed professionally benefitting the Lobo
community both financially and securely. The CCTV system will use the BIPRO-9004
home & business security camera. This CCTV camera is weatherproof and can be used
for indoor or outdoor applications. The 3.6mm lens in pre-focused and provides a 90degree field of view. This camera has a cable through body mounting bracket which
means that the video and power cable of the camera is completely sealed and vandal
resistant. The cameras we will use are infrared capable meaning even nighttime crimes
will be caught and recorded.
The CCTV systems will be for outdoor use and place adjacent to the floodlights stated
previously with the extra four cameras being placed at the UNM shuttle stops. The
CCTV system will reduce crime by creating the fear of getting caught on camera
committing a crime.
Phase Three: Coordination with UNMPD to conduct foot patrols
To conduct Phase Three, UNM CSI will work with UNMPD Chief of police Kevin
McCabe to begin foot patrols around campus. Currently no officers walk around
campus to deter criminal activity, and although they have a good response time to calls,
they do not provide active deterrents against crime on campus.
We will work with Officer McCabe to create a schedule of patrols for UNMPD. During
these patrols, the officers will walk around campus in pairs of two, making rounds along
several routes to be designated by the department. Patrols will be conducted during all
school hours, meaning late into the evening. The increased patrolling will come at no
cost to the University but will create a much safer campus atmosphere by making a
police presence known at all times, especially in busy areas where crimes are most
often committed.

Qualifications
UNMCSI is an organization run by students who are experts in the fields of safety,
lighting and video equipment, and marketing. The creators of UNMCSI have all
attended UNM for at least a year, and have a GPA of at least 3.5. Here is a short
description of each officer:
o Deisy: Currently majoring in Business and Administration with a concentration in
Finance. Has a cumulative GPA of 4.2 and has taken a business and marketing
class.
o Nathan: Majoring in Business and Administration with a concentration in Finance. He
is involved with the ROTC at UNM and is a tutor at the mall center.

o Samantha: Majoring in Business and Administration with a concentration in

Accounting.
With us being students alone, this gives us a strong qualification for proposing better
campus safety.
Our organization has spent countless hours researching policies used by communities
around the country, and our plan incorporates the techniques with the best results to
include: surveillance, police presence, and increased awareness. Our staff is proficient
in marketing methods, have good grades, which show responsibility and work ethic, and
many pursue degrees in business. We are undoubtedly the most suited organization to
take on this problem because we are students ourselves, and have great experience in
the fields of leadership, marketing, and are familiar with the products being proposed.

The Plans Costs and Benefits

To conclude, let us revise the costs and benefits of our plan. New Mexico is ranked 2nd
in all the states of having high violent crimes and Albuquerque is the largest city in the
state. With these extra investments, we can assure that the statistics as mentioned
before and viewable below, will decrease. Students want to know that they will be safe
walking out of their late classes and the new LED lights will provide enough light to
secure that. Not only that, but with the extra campus policemen walking campus every
night and cameras in motion, the assaults and burglaries will be prevented.
Description:
Lights
Cameras
Operational Costs
Posters Printing
Total

Estimated Cost
$3000
$2000
$1,360 (biweekly)
$30

Installation Cost
$2000
$3000
-

Total
$5000
$5000
$1360
$30
$11,390

Figure 3

As the cost may seem high for just enforcement, in the long run it is actually a small
price to pay. The total cost of our proposal is $11,390.
We have estimated the cost of purchasing the cameras using the website
cctvcamerapros.com and lights using lampsplus.com. We chose the most fitting and
specific cameras and lights with an affordable cost. Installation is always close to almost
double the cost of the products, so we roughly estimated the installation for each one.
Our operational cost consists of four members in our organization, UNMCSI, who have
work-study. We are looking to have the four students working a max of 20 hours a
week. Since it is work-study, the cost should be slim to none because work-study is a
grant from the government. Although we have operational costs added to the table, it is
mainly for the visual layout of each variable in our plan.

The posters are going to be printed in color on regular paper. We plan on printing 200
sheets with an even split of the 5 different posters. Each page costs $.15, in which
printing 200 pages would cost $30 total. We believe that this investment will be a great
one for it will benefit the university and the students in many more ways than one.
Benefits
Students will feel safer on campus. There are many students who have evening
classes, late work-study shifts, and also who stay late studying at Zimmerman Library.
These students are the ones more likely to be a target. Unfortunately, parking is not
convenient here at UNM, which means there is a large amount of walking to be done.
With the newly installed lights and walking security, students will not fear walking to their
cars.
Campus crimes will decrease. It is visible that UNM has slim to no cameras on campus.
As it may be a sign of privacy, it is also a freebee for the criminals. The most crime
committed on campus is automobile burglary. With the newly installed LED lights, there
will be enough light to prevent thieves from breaking into the cars. Also, for the security
guards who are walking around campus and the parking lots, it will be easier for them to
spot suspicious activities.
The CCTV cameras can prevent future crimes. The members of UNMCSI who are on
duty with cameras are able to observe and identify all crimes that are recorded. With the
number of cameras we plan on purchasing, it is secure to have all areas recorded. Also,
we will be able to identify the criminal and be able to send a report to the UNMPD to
have them arrested. This it should prevent any recurrences.
Low crime rate improves UNMs reputation. As mentioned before, NM is the 2nd highest
state with crime rates and we live in the biggest city of the state. The prevention of
crime will make UNM more welcoming and attract more students. As Dean of Students,
we know high enrollment rates are significant and this will definitely contribute to your
mission goals.
No extra policemen wages. UNM already has 24/7-hour policemen on patrol. With the
extra involvement of them walking on campus every hour and driving around the hot
spot, the cost should be none.
Awareness Posters. Our posters are simple but can be very effective. We hope to really
open the eyes of students here at UNM to realize safety is a two way street and that
they should be aware. Also, our social media campaign should help alert of potential
danger more rapidly.
The University of New Mexico will be a safe and trusting campus to attend. The
enforced security and improvements in technology will demonstrate the value that the
university has for its students. UNM will grow as a University along with attaining its set
goals.

Thank you for giving our organization the opportunity to work with you on this project.
Our president, Lucas Scott, will be contacting you November 5th to discuss this proposal
further.
If you have any questions, concerns or suggestions concerning this plan or need more
information you can contact anyone listed in the cover page above with our hotline 1800-CSI-SAFE. You may also email our organizations website unmcsi@unm.edu and
one of us will contact back within 24 hours.

Works Cited
"Business Security Camera | Infrared | Indoor / Outdoor." CCTV Camera Pros. n.p. n.d.
Web. 15 Oct. 2015.
Dusk to Dawn Bronze 42 Watt Outdoor LED Floodlight - #2M948 | LampsPlus.com."
Lamps Plus. n.p., n.d. Web. 15 Oct. 2015.
McCabe, Kevin, Chief. UNM Police and Security. police.unm.edu. 1 Oct. 2015. Web.
10 Oct. 2015.
Study Shows Surveillance Cameras Reduce Crime, in Some Cases." Homeland
Security News Wire. n.p., 26 Sept. 2011. Web. 29 Oct. 2015.

Appendix:
Figure 1

UNM Reported Crime Statistics 2014

Number of
Crimes

35
30
25
20
15
10
5
0

Major Types of Reported Crimes

.

Figure 2
=Domestic Violence

=Aggravated Assault/ Sexual

Assault
= Motor Vehicle
Burglary