Marissa Hamon

Mrs. Cowart
Engl 1301
11/15/2015

Table of Contents
Cover Page..1
Table of Contents...2
List of Illustrations.3
Abstracts..4
Introduction.5
Proposal6
Conclusion7
Glossary8
Work Cited......9

Table of Illustrations
Raymonds Spot LogoPage 1
Advertisement usage time and money....Page 2
Advertisement Schedule..Page 3
Cost of AdvertisementPage 4

Abstract
In order to accomplish advertisement I propose local advertisement in the Big Country T.V
stations, billboards, Facebook, newspapers and radio stations all take consideration into this
proposal. Advertising is used to attract customers to a business. (Griffiths) I believe that
advertisement will help broaden my business and bring customers that may have not known of
Raymonds Spot to my restaurant. I believe that not only will it benefit me and my restaurant but
also benefit advertisement sales in the Big Country. I also believe that it will benefit the local
communitys economy, by bringing business to the town.

Marisa Hamon

Ms. Cowart
Engl 1301
11/15/2015

Introduction
The Big Country is such a big place with so many people. It is the best place close to Coleman to
get advertisement. I believe it will not only benefit Coleman citizens but also get people who are
traveling from Abilene through Coleman to acknowledge Raymonds Spot. Coleman does not
have any broadcasting so our best bet is to go through Abilene. If people see our advertisement
then they will start talking to their friends and will want to visit Raymonds Spot. I want the
word of Raymonds Spot to spread as far as Dallas. That will make it easier for Raymonds Spot
to chain out into multiple restaurants. Not all gossip is bad gossip and I want Raymonds Spot to
be the talk of the town. We have chosen to go through KTAB and KTXS as well as Brownwood
and Abilene radio stations, local newspapers, and billboard signs. I would want my time slot to
be around lunch time for the television stations and radio stations. People will be watching Soap
Operas and will be wondering what to eat for lunch. Also I want a second time slot around
dinner.

Proposal

In order to get advertisement I will have to make phone calls to KTAB and KTXS. I will also be
making a page on Facebook because 90% of people have a Facebook and will like our page. I
will also have to rent a filming camera and will film my commercial at Raymonds Spot. People
will also hear about us on the radio through every Radio Station. I will have to call the radio
stations and get a spot on them. A lot of people like to sit down in the morning time and read the
paper with a nice cup of coffee. I will call the newspaper in Coleman and get an ad space. If you
do not know what to order at Raymonds Spot we will put menus on our Facebook page.
Facebook is more than happy to point out on its Facebook Ads homepage, over 1.4 billion
people globally are on Facebook, with more than 900 million visiting the site every day.
(Horton) I want everyone that is passing through to make a pit stop at our restaurant so I will be
buying an advertisement spot on billboards in Brownwood and Abilene. I will have to call them
for ad space as well.

Advertisement Usage, Time, and Money.

Television

Radio

Newspaper

Other

November

2.

Tuesday
3.

Wednesday Thursday
4.
5.

Friday
6.

Saturday
7.

8.

9.

10.

11.

12.

13.

14.

15.

16.call radio

17. Create

18. film

19. Get

20.

21.

stations set

Facebook page.

commercial for

commercial for

T.V record for

T.V on air

27. Set up ads

28.

Sunday

Monday

1.

Call T.V stations

Set appointment.

appointment

radio

22.

29.

23. Get

24.

25. Get

commercial for

newspaper ad set

Radio on air.

up.

26.

30.

Advertisement Schedule

for billboards

Cost of advertisement
weekly cost

monthly cost

annual cost

Other

NewsPaper Ad

Radio Ad

Television Ad
0

10000

20000

30000

40000

50000

60000

70000

Television advertisement is estimated to be $1200 weekly, $4800 monthly, and $57000 annually.
Although you pay per a commercial. Per a time slot, which I decided to add how many
commercials a day I would play and multiply that.
Radio advertisement is estimated to be $500 weekly, $7000 monthly, and 24000 annually. That
was also based on per a commercial. Per a time slot, which I also decided to add the number of
commercials a day. I then multiplied that.
Newspaper advertisement is estimated to be $775 weekly, $3100 monthly, and $37200 annually.
That was based on an ad in the paper weekly, to be paid weekly.
Other advertisement (Facebook, YouTube, ETC.) is estimated at $450 weekly. $1800 monthly,
and $21600 annually. Facebook is done daily payments of $1 to $50 I decided $10 daily for a
$70 dollars a week price. You Tube was a little more. It was estimated of course.

Conclusion

Raymonds Spot is going to be known all over the Big Country. These advertisements are going
to help us to make more Raymonds Spot restaurants and get more customers. I want people to
eat a dinner that makes their taste buds dance. I will have the ability to do that with T.V
marketing, radio marketing, newspaper advertising, as well as Facebook and YouTube.
Raymonds Spot has not only good food but also good hospitality. I want everyone one to taste
how good Raymonds Spot is as well as not having to drive so far. Do you want one right in your
home town? Give Raymonds Spot a shot and spread the word.

Glossary
Facebook- Facebook is an online social networking service headquartered in Menlo Park,
California. Its website was launched on February 4, 2004. Dictionary.com
KTAB- TV is the CBS affiliate television station serving Abilene, Texas. It is owned by Nexstar
Broadcasting Group and broadcasts on digital channel 24. KTAB is licensed to Abilene and
broadcasts on a High Definition digital signal on UHF Channel 24. Dictionary.com
KTXS- TV is the ABC television affiliate for the Abilene/Sweetwater/Brownwood market. The
station is licensed to Sweetwater, and broadcasts its digital signal on UHF channel 20 (Sudden
link cable 4 in Abilene) from a broadcasting tower near Trent, Texas. Dictonary.com
Soap Opera- a television or radio drama series dealing typically with daily events in the lives of
the same group of characters. Dictionary.com
You Tube- YouTube is a video-sharing website headquartered in San Bruno, California, United
States. The service was created by three former PayPal employees in February 2005. In
November 2006, it was bought by Google for US$1.65 billion. Dictionary.com

Works Cited
Griffiths, Andrew. "100 ways to Advertise Your Business . Allen and Unwin, 2006."
Horton, Chris. "Paid Advertising 101: Understanding the Basics of Advertising on
Social Media." Business Community 6 November 2015.
Dictionary.com Glossary Terms