Documente Academic
Documente Profesional
Documente Cultură
PAWN ` SHOPS
ALOR GAJAH||
Kota Damansara
0322845
0322362
0322884
0322613
0322548
0322317
the
HISTORY
Pawn broking
(lending money on
portable security),
one of the oldest
professions.
In the west,
"pawnbroking" existed in
the Ancient Greek and
Roman Empires.
the
BUSINESSES
THE
EXTERIOR
THE
CUSTOMER SERVICE
THE
GOLD EARRINGS
THE
OWNER
THE
GOLD NECKLACES
CHOONG XIN
PAWNSHOP,
KOTA DAMANSARA
THE
EXTERIOR
THE
BRAND
THE
CUSTOMER SERVICE
CHOONG
THE
XIN
BUSINESS
PAWNSHOP
THE
EXTERNAL
FEATURES
THE
CUSTOMERS
THE
COMPARISON
SIMILARITIES AND DIFFERENCES
SIMILARITIES
the
CUSTOMERS
| lower income
the
ORIGIN
| China
DIFFERENCES
the
STRATEGY
the
INTEREST RATE
the
SHOP LAYOUT
the
LOCATION
THE
RECOMMENDATIO
BRAND
RECOGNITION
CURRENT ISSUE:
RECOMMENDATION:
Modern Technology||Promotion
Highlight||Specialty
Share||Expertise
CHANGING
PERCEPTION
CURRENT ISSUE:
False perception
RECOMMENDATION:
Promote ||Acknowledgement
Reconstruction||Expand range of
pawn items
Collaboration||Proper planning
CUSTOMER
SERVICE
CURRENT ISSUE:
RECOMMENDATION:
IMAGE
MANAGEMENT
CURRENT ISSUE:
RECOMMENDATION:
THE
STRATEGY
KNOWLEDGE
|| trained staff
ECONOMY CONDITION
|| flexibility in price
SECURITY
TECHNOLOGY
THE
COMPETITOR
CIMB BANK
GOLD STORE
MAYBANK
HSBC bank
COMPETITION
the
PRODUCT
the
PAWN LOAN
the
CONCLUSIO
Commercially successful