Documente Academic
Documente Profesional
Documente Cultură
By Morgan Nelson
Background
Founded in 1977
Sector: Social Services - Non-profit
Industry: Individual and Family Services
Headquarters: 1760 West 4805 South, 84129 Taylorsville, Utah
Revenue: $2,022,505
Expenses: $2,125,884
Company Size: Board of directors 14 / Employees 40 / Volunteers ?
Products: 24/7 Free Crisis Nurseries, Community Classes, Therapy, DayCare, In Home Parent Advocacy,
Adoption Respite Program, Safety Net Outreach.
Average use: Approximately 11,000 children and 5,000 adults take advantage of the 14 centers currently offering
care and counseling around the state.
Top three services utilized: Medical Emergency/Physical Problem: 2,410 Visits Respite Services: 2,396.
Stress Break for overwhelmed parent/Child At-Risk for Abuse or Neglect: 1,518
Capacity: There were over 300 times that parents called into the crisis nurseries last year that they were at capacity
Independent: Each FSC is independently run
Locations: Taylorsville, West Valley, Midvale, Sugar House - Not all locations offer the same programs
Highest Expenses: Crisis Nursery- $542,358. 26% of all expenses.
Current Strategies: Word of mouth, news letter, direct-mail, webpage, Twitter, and Facebook
Current Objectives: Exposure, information, education, increased support
Performance Metrics: Facebook likes, tweets, surveys, volunteer, donations, usage
Competitors:
Primary: Children and families who may need to utilize the FSC or, are not
currently aware of the FSC
Secondary: Children and families that currently utilize the FSC and are not
aware of their programs & services
Audience Demographics
Demographics:
Age: Young Child birth - 11 years of age. Parent/Guardian 19-27.
Gender: Nonspecific; traditionally women
Income level: Nonspecific; traditionally poor and low
Education level: Some college or additional education (attending SLCC)
Racial/ethnic identity: White; Hispanic; other
Marital status: High percent single. Married.
Occupation: Not employed; one parent works full time
Geographic location/size of community: SLCC 60,000 students on 10 campuses as well as through online classes.
15,000 @ Taylorsville.
Psychographics:
Personality: Caring, responsible, sacrificial
Emotional based behavior: Circumstantial (depression, overwhelmed, age, desperation, fear, frustration)
Social Factors: Situational (abuse, stress, depression, overwhelmed, homeless, desperation, addiction, no support system)
Cultural beliefs: Cooperation, community
Values: Family, putting children first, prevention
Life Stage: Young, disabled,
Message Goals:
Think: Protect the innocentKids deserve a safe and comforting environment 24/7
Increase exposure/content/awareness
It Takes A village
Twitter
#villagesupport@FSC
#village@familysupportcenter
#ittakesavillage@familysupportcenter
Facebook
Create page and links
Village community colleagues and
supporters (highlight donors)
Blog pageTestimonials (build trust)
VideoCreate more; people like visuals
Pintrist
You do have a pin located on Pinterest
community resources
Create boards and pins: It Takes A Village
Children's art
Community/Volunteer Involvement
Events
Staff picks
Needs
People we admire
Business Supporters
New Video
Selfie competition
Title
Author
Topic
Deadline
Publish Time
Images
Publishing Channels
Monday
6 Social Media Templates to Save You Hours of Wor Evan LePage
12/8/2014
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
http://blog.hootsuite.com
Implementation
Direct
Future
1800
Flyer Print
880
1620
1440
1260
Reach
1080
900
720
540
360
Video
120
180
40
Pintrist
Likes
Tweets
20
100
Twitter Follow
Video