Castellano, Maria Athena Joy A.

AC401

9 ESSENTIAL COMPONENTS OF VISION/MISSION JOLLIBEE FOOD CORPORATION

Rating
Products
Services

and

Vision/Mission

Evaluation

Statement
To
serve
great
tasting food, bringing
the joy of eating to
everyone
We

excel

providing
tasting

in
great

food

meets

that
local

preferences

better

than anyone.
We provide superior
dining

experience,

through FSC (Food,

Service, Cleanliness)
excellence in every
Philosophy

encounter.
Our people

are

passionate about their

work and thrive in a
high

performance

culture.
Technology
Concern for
employees

Our people are

passionate about their
work and thrive in a

Castellano, Maria Athena Joy A.

AC401

high performance
Concern for survival,
growth and

profitability

culture.
Our brands

are

either #1 or #2 in
each of our market
segments.
It is the vision of
JFC to become one of
the three largest and
most

profitable

restaurant companies
in

the

world

by

2020.
Concern for public
image

We strive to become
a

model

citizen

corporate
by

relevant

being

to

communities
Market

the
we

serve.
We are the most cost
efficient
company
business

restaurant
in

our

segments,

allowing us to price
at the most popular
Customer

levels.
To
serve

great

tasting food, bringing

the joy of eating to
everyone.
We provide superior

Castellano, Maria Athena Joy A.

AC401

dining

experience,

through FSC (Food,

Service, Cleanliness)
excellence in every
encounter.
We are the most cost
efficient
company
business

restaurant
in

our

segments,

allowing us to price
at the most popular
levels.
Self-concept