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INTRO TO

BUSINESS
LEW QUO MING
LIEW CHERNG QING
TAN KAH INN
TANG YING JIEN
LIM WIN KEE
MICHELLE WONG

LOGO

LOCATION

Street View

Genting Highland,
Pahang

MOTIVE &
VISION
-Provide our guest with a luxurious, relaxed
and less uncommon environment within to
conduct their business.
-Guests that will ensure efficiency, value and
reliability in supplying them.

TARGETED
CUSTOMER
Studen
ts

Tourist

Single Parent age fifty

Family

SERVICE
BENEFITS
-

Personal service
- Experience the differences between
other hotels
- Good location and views

HOTELs
BENEFITS
10 Multiple Themed
Rooms

HOTELs
BENEFITS
Dance Room

Cartoon Room

Movie Room

Retro Room

Nature Room

HOTELs
BENEFITS
Sci-Fi Room

Ocean Room

Prehistorical
Room

Music Room

Medival Room

COMPETITORS

ADVANTAGES

24/7
receptionist

Free Wi-Fi

Online
booking

Free parking

Range of
amenities

WEAKNESS

No pets allowed

No breakfast

Influenced by theme
park

SALEs
STRATEGY
Radio

Television

Magazine

Website

Flight
Advertisement

Travel Site

PROMOTION

Student Price

Daily Discount

Travel Agency

Family Package

ROOM PRICING

Single Room RM
150

Couple Room RM
500

Deluxe Room RM

Themed Room RM
600

Spa Suite RM

MANAGEMENT
GENERAL
STRATEGIES

MANAGER
Financi
-Maximizing
revenues
al
-Responsible for
budget preparation
-Manages labor
standards
-Monitors in-house
guess balance

Guest
-100% guest
Satisfaction

Sales

satisfaction
-resolves guest related
issue in terms of the
companys goals and
objectives

-Manages all sales


activities
-Meet revenue
objectives
-seeks out potential

MANAGEMENT
Employee
STRATEGIES

ManagementMotivates and
Property
Appearance
Manages
-Inspects and
documents repairs and
employee
cleanliness of property
-Gives direction
to the
Personal
forms
-ensure optimum
upkeep and repair

employees
-hiring, performance
evaluations, payroll
-Requires Federal and
State posting

Recruits
qualified
-Trains
employees
applicants

according to the
company standards

MANAGEMENT
Hotel Manager
STRATEGIES
Supervisor

Responsible for overall


direction, coordination and
evaluation of this unit

MANAGEMENT
Accounting
STRATEGIES
Department

Record,
interpret and
provide
financial
transactions

Manages hotel
operation, cost
accounting and
cost control

Designs
accounting and
control systems

MANAGEMENT
Flexibility
Globalization
STRATEGIES
Assuring that
Maintaining
sales offices in
many
countries and
hotel
properties
across the
globe

Diversity

systems,
processes, and
people can
respond
differently to
different
situations

Different styles
of interaction,
dress,
presentation and
physical
appearance

Visionary
Leadership

Customer
Focus
Reflect
business
decisions at all
levels of
developing and
operating a

gives way to a
focus on
leadership in
ideas

PARTNERSHIP

Collaboration with
Genting

Financial
support from
Stakeholders

Collaboration
with
government

Transportation
Collaboration

Web
Collaboration

FINANCIAL PLAN
Dt.

Financial Plan
from year
2014-2018

2014
Jan-01 Capital

2014
RM240,000,00
0

Jul-01 Land

Building
Dec-31 Remaning credit

RM240,000,00
0

2015
Jan-01 Remaining debit RM15,000,000
RM200,000,00
Partnerships
0

Loan from banks RM2,000,000

2015
Jul-01 Furnishing&Eq.

2016

2017
RM217,451,50
Jan-01 Remaining debit
0 Dec-31 Service & Maint.
Predicted income RM7,000,000
Employment fee

RM5,000,000
RM220,000,00
0

Advertisment

Discount

RM15,000,000
RM240,000,00
0

Loan

Remaning credit

RM224,451,50
0

RM70,000
RM250,000
RM30,000
RM600,000
RM8,500
RM223,493,00
0
RM224,451,50
0

RM3,000,000
2018

Vehicles
Advertisment
Dec-31 Remaning credit

RM217,000,00
0

2017

Ct.

RM1,000,000
RM50,000
RM212,950,00
0
RM217,000,00
0

RM223,493,00
Jan-01 Remaining debit 0
Dec-31 Service & Maint.
Predicted income RM8,500,000
Employment fee

Advertisment

Discount

Loan

RM70,000
RM250,000
RM30,000
RM700,000

RM212,950,00

RM8,500

OWNERs PROFIT
8000 MYR per
OWNER
Total
MYR

4800
0

CONCLUSION

Unique and One


of a kind

Various themes
to attract
customer

A suitable
environment for
everyone

REFERENCE
Wiley, J. (n.d.). The Management of Maintenance and Engineering Systems in the Hospitality Industry, 4th ed. Retrieved
September 5, 2015, from http://media.johnwiley.com.au/product_data/excerpt/78/EHEP0004/EHEP000478.pdf

About Melia Hotels International Management Structure. (n.d.). Retrieved September 5, 2015, from
http://www.meliahotelsinternational.com/en/about-us/management-structure

Kelly, B. (n.d.). The Role of a Manager in Housekeeping In the Hotel Industry. Retrieved September 6, 2015, from
http://work.chron.com/role-manager-housekeeping-hotel-industry-22124.html

Hotel Department Structure. (n.d.). Retrieved September 6, 2015, from http://hotelmule.com/forum/viewthread.php?


tid=1555

GENERAL MANAGER / HOTEL MANAGER Job Summary. (n.d.). Retrieved September 6, 2015, from
http://www.hotelmule.com/forum/viewthread.php?tid=220
Getting ready to create a marketing plan? (2015). Retrieved September 14, 2015.

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PRESENTATION

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